Experience

Knox Marketing, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Director of Media

  • Jul 2018 - Present

  • Google Ads Search Certified • Programmatic buyer within a demand side platform (dsp), including planning campaigns, launching campaigns, creating pixels, conversion set up and tracking, optimizations, reporting, etc. • Use data partners to set up specific targeting for clients to ensure successful execution, including private marketplaces (PMPs) custom segments, hyper local, etc. . • Proficient in display, native, video pre-roll, audio streaming, OTT/CTV, hyperlocal, custom retargeting, and more. • Create, plan, and optimize Pay-per-Click (PPC) campaigns for clients. • Manage daily and full-campaign budgets to ensure efficient buys are placed and obtain effective results. • Plan, negotiate, place, manage, and reconcile multi-channel media plans for clients, including TV, radio, print, out-of-home, digital, PPC.



Geometry Global

• United States
• Advertising Services
• 300 - 400 Employee

• Media Supervisor

  • Oct 2010 - Jul 2018

  • Directly manage a team of media experts from entry level to senior staff to plan, execute, and reconcile more than $7.5mm in local John Deere annual co-op media in the U.S. and Canada. • Head strategic planner for full media plans. Manage process from strategic planning, negotiation, execution, and reconciliation through invoice payment to ensure all dealer funds are properly allocated and utilized by year end. • Present strategies, plans, and help lead client meetings on a daily basis, both in agency and clients’ offices. • Eager to visit with clients to learn more about their local market situations, perspectives about their business needs and direction, and to engender strong agency/client relationships. • Highly experienced in planning and buying all media types, including TV, radio, print, digital, outdoor, events, sponsorships, etc. • Maintain industry standard of post deviation for third-party audits to ensure compliance and quality of media buys with both John Deere and Mazda clients. • Proficient in Mediaocean/DDS and Strata buying software, SQAD, Maptitude, Fieldmark, Mediatools, Nielsen (including Arbitron), and Microsoft Office. • Train and manage team to follow all internal processes, adhere to SOX compliancy, paying vendors, learning software, obtaining skill sets, etc. • Lead new employee training and education on the Media department role and capabilities. • Involved with planning and managing regional sponsorships with major teams, including the Texas Rangers, Dallas Cowboys, Sporting KC, among others.



Akhia

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Mar 2010 - Oct 2010

  • Day-to-day contact and account lead for the Diebold, Wausau Paper and GrafTech accounts. • Directly worked with six departments within Diebold, including deposit automation, teller automation, hardware, software, channel marketing and marketing communications. • Wrote and copy-edited eBlast copy, marketing collateral, white papers, etc. • Strategically collaborated with Wausau Paper to develop a program under their Knowledge Leadership initiative, called Paper 101. • Acted as the primary contact for industry managers and sector leads within Wausau Paper. • Worked closely with GrafTech’s marketing and communication analyst to create sales collateral, graphics and other items for tradeshows, along with organizing production to ensure tradeshow booths were successfully executed.



Malone Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Sep 2008 - Mar 2010

  • Maintain daily communication and relationships with Nestlé brand and sales clients. • Plan, create and execute single brand and multi-brand programs at the retail level.• Facilitate the submissions and communications between Malone team to gain Nestlé legal, regulatory and barcode approvals.• Partner with Insights/Research team: build plans beginning with basic insights through strategy, conceptual thinking to sell-in at the account level, and execution.• Act as the overarching Brand Divisional Lead on multiple brands to provide internal approvals.• Maintain and oversee budget for annual multi-brand coupons.• Partner with third party vendors to assist in executing programs for Nestlé.• Maintain daily interaction and professional relationships with creative, production, and accounting departments.

• Media Planner Buyer

  • Sep 2003 - Sep 2008

  • Media Lead for the Family Dollar account.• Organized and managed Family Dollar media plans for numerous weekly grand openings nationwide.• Planned, negotiated and placed corporate media plans for many Malone clients including Gordmans, HSBC, Dole, and Carpet One.• Handled individual retail dealer group media plans for clients such as John Deere and Bombardier.• Local market specialist for key accounts.• Partnered with local media representatives to ensure the most efficient plans were being purchased.• Maintained media plans from planning to completion. • Conducted media post audits to ensure buys ran as purchased. • Negotiated a minimum of 20-25% in both savings and value added in majority of media buys.• Experienced in planning/buying broadcast, print, outdoor, online. • Successfully worked in teams to collaborate new ideas for clients.• Assisted in creating and executing sponsorships and promotions for numerous clients.



Malone Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Intern

  • May 2002 - Aug 2002

  Worked with Media team to organize plans for clients: entering schedules into company system, sending out and confirming receipt for client buys to vendors, organized client recaps and binders, shipped out recaps to clients, organized records, etc. Organized Media files, Media Library, Media resources, etc. Helped with sending out direct mailers to potential clients and worked to keep the direct mail database current. Answered and directed agency phone calls; helped set up and get ready for client meetings. Researched when needed for all different projects; kept case study files current. Organized presentations for clients.



Premier Expositions

• Intern

  • May 2001 - Aug 2001

  Facilitated in the organizing of vendors, booths, sponsors, etc for events. Sending out Press Releases for events to local Media. Answering phones and administering the office. Working and attending events from start to finish; helping with setting up and tearing down. Contacted local prominent members in society and Media personalities to help support events. Facilitated in the organizing of vendors, booths, sponsors, etc for events. Sending out Press Releases for events to local Media. Answering phones and administering the office. Working and attending events from start to finish; helping with setting up and tearing down. Contacted local prominent members in society and Media personalities to help support events.