Kathryn Macon

Marketing & Communications Manager at Women's Business Enterprise Council Ohio River Valley (WBEC ORV)
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Contact Information
us****@****om
(386) 825-5501
Location
Washington DC-Baltimore Area
Languages
  • Spanish -

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Credentials

  • Social Marketing Certification
    Hootsuite Academy
    Sep, 2018
    - Oct, 2024
  • Hootsuite Platform Certification 2018
    Hootsuite
    Aug, 2018
    - Oct, 2024

Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing & Communications Manager
      • Sep 2021 - Present
    • Executive Offices
    • Project Manager
      • Feb 2021 - Present
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Content Writer
      • Apr 2020 - May 2021
    • France
    • Facilities Services
    • 700 & Above Employee
    • Multimedia Marketing Coordinator
      • Jan 2018 - May 2020

      Oversee the multimedia department for the marketing team. Work closely with events coordinator to promote upcoming events. Developed new website for client and maintain content to ensure accuracy. Analyze Google Analytics data to develop strategies to increase traffic. Curate social media outlets, produce videos and manage photography for events. Oversee the multimedia department for the marketing team. Work closely with events coordinator to promote upcoming events. Developed new website for client and maintain content to ensure accuracy. Analyze Google Analytics data to develop strategies to increase traffic. Curate social media outlets, produce videos and manage photography for events.

    • United States
    • Retail
    • 700 & Above Employee
    • Service Experience Representative
      • Oct 2017 - Dec 2017
    • United States
    • Civic and Social Organizations
    • Project Coordinator
      • Jun 2017 - Aug 2017

      Project coordinator for the Midwest Regional Black Family Reunion in Cincinnati, Ohio. Directly responsible for the coordination of media events, Book national talent, Draft contracts, Manage the event's website, assist with designing advertising materials, and manage a team of coordinators. Project coordinator for the Midwest Regional Black Family Reunion in Cincinnati, Ohio. Directly responsible for the coordination of media events, Book national talent, Draft contracts, Manage the event's website, assist with designing advertising materials, and manage a team of coordinators.

    • United States
    • Advertising Services
    • Public Relations Intern
      • May 2017 - Aug 2017

      • Work closely with the Public Relations coordinator to develop publicity strategies • Research current marketing and public relations trends • Create blog posts for the company’s website • Create email blasts for clients • Work closely with the Public Relations coordinator to develop publicity strategies • Research current marketing and public relations trends • Create blog posts for the company’s website • Create email blasts for clients

    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Intern
      • Aug 2016 - May 2017

      Worked with the customer relationship management (CRM) director to craft messages via email and Facebook, assisted with the development of communication strategies with Undergraduate Admissions and collaborated in the development of student events. Drafted newsletters and emails via HTML.

    • Resident Advisor
      • Aug 2015 - May 2017

      Oversaw and promoted a sense of community and diversity within the residence hall for group of over 30 students. Mediated conflicts between residents, coached and counseled residents on various issues.

    • UK Public Relations intern
      • Aug 2015 - Apr 2017

      Researched and pitched stories, wrote news releases, conducted interviews, and transcribed videos. Also assisted with coordinating campus wide media events.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing And Promotions Intern
      • May 2016 - Aug 2016

      Served as first point of contact with clients, vendors, and media representatives. Drafted contracts and booked talent for appearances. Assisted with planning and executing concerts and events, specifically Gospel on the Square every Sunday at Fountain Square. Served as company liaison in the planning phase of the 2016 Midwest Regional Black Family Reunion. Also Reviewed and recommended singles for radio play to increase exposure of artist. Served as first point of contact with clients, vendors, and media representatives. Drafted contracts and booked talent for appearances. Assisted with planning and executing concerts and events, specifically Gospel on the Square every Sunday at Fountain Square. Served as company liaison in the planning phase of the 2016 Midwest Regional Black Family Reunion. Also Reviewed and recommended singles for radio play to increase exposure of artist.

    • United States
    • Law Practice
    • 1 - 100 Employee
    • Summer Intern
      • Jun 2015 - Aug 2015

      Researched clients and performed written work for attorneys including; drafting answers, helping with drafting and reviewing contracts, writing newsletters for the firm, and creating PowerPoint presentations. Also observed court and sat in on meetings. Researched clients and performed written work for attorneys including; drafting answers, helping with drafting and reviewing contracts, writing newsletters for the firm, and creating PowerPoint presentations. Also observed court and sat in on meetings.

    • Summer Intern
      • Jun 2011 - Aug 2015

      Internship program that gave me the opportunity to work with lawyers, judges and companies. Attend Friday sessions where we learn about different aspects of the law. Internship program that gave me the opportunity to work with lawyers, judges and companies. Attend Friday sessions where we learn about different aspects of the law.

    • Peer Mentor
      • Aug 2014 - May 2015

      Made sure students adjusted to college life. Checked in on students throughout the school year to make sure their classes and social life at UK were going well. Planned and held bonding events throughout the school year. Made sure students adjusted to college life. Checked in on students throughout the school year to make sure their classes and social life at UK were going well. Planned and held bonding events throughout the school year.

    • Summer Intern
      • Jun 2014 - Aug 2014

      Did filing and research on court cases. Also did scanning, faxing and observed court regularly. Did filing and research on court cases. Also did scanning, faxing and observed court regularly.

    • United States
    • Museums, Historical Sites, and Zoos
    • 100 - 200 Employee
    • Tour guide
      • May 2009 - Aug 2013

      Gave tours to visitors and interpreted exhibits. Also trained new youth and adult volunteers. Gave tours to visitors and interpreted exhibits. Also trained new youth and adult volunteers.

Education

  • University of Kentucky
    Bachelor of Arts (B.A.), Integrated Strategic Communication
    2013 - 2017
  • Saint Ursula Academy
    High School Diploma
    2009 - 2013

Community

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