Katie Johnson

Senior Marketing Manager at Visit Central Oregon
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Experience

    • United States
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Senior Marketing Manager
      • Feb 2023 - Present

    • Communications Manager
      • Nov 2018 - Present

    • United States
    • Advertising Services
    • Team Lead
      • Oct 2017 - Nov 2018

    • Account Manager/ Social Media Specialist
      • Jun 2016 - Nov 2018

    • Digital Marketing Specialist
      • Jun 2016 - Nov 2018

    • United States
    • Real Estate
    • 700 & Above Employee
    • Meets and Exceeds Benchmarks in Sales and Performance
      • Sep 2012 - Apr 2016

      Three years of leasing a 300 bed student housing community, Attributed individually to nearly 50% of leases annually (Nearly $3M in sales), Use of various sales techniques to close each sale, Training and Supervision of leasing staff, Self-developed management and leadership skills through experience and challenges

    • Ability to Analyze and Understand an Evolving and Distinct Market
      • Sep 2012 - Apr 2016

      Identifying competitors and their effects on the market and our strategy, Distinguishing and harvesting our competitive advantages in the market, Exploring various avenues to increase outreach to prospects (includes work with Oregon State University, direct marketing, and networking), Use of various types of marketing (social media, guerilla marketing, sponsorships, etc), Utilization of Information Systems and Marketing software to efficiently coordinate and organize prospects and clientele, Utilizing place, position, price and promotion to create a win-win situation for us and the customer

    • United States
    • Retail
    • 700 & Above Employee
    • Ability to Analyze and Understand an Evolving and Distinct Market
      • Nov 2013 - Jun 2015

      Identifying the trends of a low-income demographic, Development and execution of strategic methods to sell and upsell to meet segment conversion goals, Exceeded sales plan goals put in place by regional supervisor Identifying the trends of a low-income demographic, Development and execution of strategic methods to sell and upsell to meet segment conversion goals, Exceeded sales plan goals put in place by regional supervisor

    • United States
    • Software Development
    • 1 - 100 Employee
    • Ability to Adapt and Adjust to Unfamiliar and New Tasks
      • Jun 2012 - Sep 2012

      Conversion of Purchase Orders to Work Orders, Exposure to Business Information Systems, Experience with multi-line phone system, Facilitating communication among various departments Conversion of Purchase Orders to Work Orders, Exposure to Business Information Systems, Experience with multi-line phone system, Facilitating communication among various departments

Education

  • Oregon State University
    Bachelor's Degree, Marketing
    2011 - 2015

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