Experience

AccuLynx

• United States
• Software Development
• 100 - 200 Employee

• Content Marketing Specialist

  • Oct 2019 - Present



Boomm Marketing & Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media and Content Marketing Manager

  • Jul 2014 - Oct 2019

  Provide strategic, creative and project management services for omnichannel content marketing partnerships with 20+ clients. Develop and execute content strategy to generate and nurture thousands of client leads. Increase social media followers month over month through paid and organic campaigns. Manage internal content marketing initiatives to target new business and nurture existing customers. Build custom analytics reports to drive client strategy and allocate budget. Provide strategic, creative and project management services for omnichannel content marketing partnerships with 20+ clients. Develop and execute content strategy to generate and nurture thousands of client leads. Increase social media followers month over month through paid and organic campaigns. Manage internal content marketing initiatives to target new business and nurture existing customers. Build custom analytics reports to drive client strategy and allocate budget.



Paro.ai

• United States
• Financial Services
• 100 - 200 Employee

• Freelance Content Coordinator

  • Sep 2018 - Jun 2019

  Delivered sales-ready content in line with strategic marketing goals. Managed, directed, assigned and edited projects of four-person writing team. Created blog and white paper content around SEO trends and web traffic goals. Partnered with VP of Marketing to define a highly targeted editorial strategy in support of departmental OKRs. Delivered sales-ready content in line with strategic marketing goals. Managed, directed, assigned and edited projects of four-person writing team. Created blog and white paper content around SEO trends and web traffic goals. Partnered with VP of Marketing to define a highly targeted editorial strategy in support of departmental OKRs.



InterVarsity Christian Fellowship/USA

• United States
• Religious Institutions
• 700 & Above Employee

• Editorial Intern

  • Aug 2013 - May 2014

  Developed web content to support fundraising campaigns and student development efforts. Wrote student and staff profiles, news stories, blog posts, and informative pieces for intervarsity.org. Conducted interviews with affiliates for use in website articles and fundraising letters. Collaborated with editorial team to develop seasonal content calendar. Developed web content to support fundraising campaigns and student development efforts. Wrote student and staff profiles, news stories, blog posts, and informative pieces for intervarsity.org. Conducted interviews with affiliates for use in website articles and fundraising letters. Collaborated with editorial team to develop seasonal content calendar.



MIT Press

• Greater Boston Area

• Journals Marketing Intern

  • May 2013 - Aug 2013

  Point person for marketing research and data collection. Researched and planned targeted marketing campaigns and image updates for academic journals. Compiled journal usage data to evaluate marketing department performance. Created and updated website content, such as podcast pages. Point person for marketing research and data collection. Researched and planned targeted marketing campaigns and image updates for academic journals. Compiled journal usage data to evaluate marketing department performance. Created and updated website content, such as podcast pages.