Operations Specialist

• Oct 2023 - Present

Segment Marketing- Government and Education Lead

• Dec 2011 - Oct 2015

Developed and executed strategies to grow and retain 1.8 million government healthcare customers in partnership with the sales and management teams. • Expert on the needs of specific segments, providing sales/account management team what they required to confidently and successfully sell and support our products and solutions • Created compelling messages, value proposition, and sale story for specifics segments and personas • Created internal communication sales tools, training presentations, and announcements • Designed and conducted models to gain actionable insights and recommendations including new geographic areas of focus • Created and administered processes and campaigns to increase prospect lists • Built win/loss analysis to identity gaps and opportunities using customer knowledge, market trends and competitive data • Actively managed budget of $475k for use on industry associations and sponsorships • Conducted opportunity/investment evaluations to identify best associations to invest with • Devised plans to fully leverage association relationships • Created the design and strategy for over 25 tradeshow booths and supported events to attract customers • Commissioned market research and synthesis data to influence key business decisions • Managed two college interns, including on boarding, and assigning work. Performed mid and end of the summer reviews Show less

Health Advocacy Marketing Product Lead

• Dec 2008 - Jan 2011

Served as the product lead and subject matter expert for the Chronic Condition Health Advocacy Products. Products supported over 8 million customers. • Ensured delivery of competitive value proposition in the design, development and delivery of enhanced product offering • Partnered with matrix teammates to define and implement product launch • Created compelling product positioning and value proposition for internal and external audiences • Developed and delivered product training curriculum for the sales organization and matrix partners • Executed content and campaigns centered around customer buying needs including but not limited to events, case studies, sell sheets, speaking engagements and webinars. • Built and fostered a robust, transparent, and cooperative relationship and partnership between Cigna and key vendors. • Managed day to day vendor relationship including managing the timely execution of process improvement strategies that focus on driving efficiencies and improving customer experience. Show less