Kathryn Apodaca

Strategic Accounts/Business Development Director at Truly360
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Contact Information
us****@****om
(386) 825-5501
Location
Phoenix, Arizona, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Strategic Accounts/Business Development Director
      • May 2013 - Present

      Provided digital marketing services that generate MRR sales utilizing an excellent SEM software platform to assist businesses with their SEO Google ranking and presence; implement improved website content, strong social media activity, and email platforms to boost activity and dramatically improve the business’s awareness, reputation and revenues. Provided business development managing client solutions with a targeted marketing, design and brand strategy utilizing a database of prospective customers information that fit their target market parameters. Generated MRR sales of website security to companies providing a SaaS cloud technology to include malware removal, web application firewalls, and global CDN technology for website acceleration. Key Business Development Achievements: Oversaw the ROMS, re-currency growth rate, and growth of new clients and revenues for the businesses increase on average from 50% to 200% depending on their size and product/service offerings; retaining over 90% of the businesses for ongoing subscription renewals and continued growth. Client verticals included: retailers, restaurant chains, travel agencies and their clients, large dealership chains, hospitality franchises and chains, and many other end user accounts. Show less

    • United States
    • Software Development
    • 400 - 500 Employee
    • Enterprise/Large Commercial Region Sales Director
      • Dec 2011 - Apr 2013

      Generated new ADC Networking/Cloud/Security solutions sales to Enterprise/Large Commercial customers of all verticals. Developed and managed strong VAR/Partner channel relationships to win many new customers and grow existing accounts. Utilized Salesforce.com and Oracle Software to manage sales activity and generate winning proposals. Generated new ADC Networking/Cloud/Security solutions sales to Enterprise/Large Commercial customers of all verticals. Developed and managed strong VAR/Partner channel relationships to win many new customers and grow existing accounts. Utilized Salesforce.com and Oracle Software to manage sales activity and generate winning proposals.

    • United States
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Enterprise Region Sales Manager
      • Apr 2009 - Dec 2011

      Generated Tape Library and Tier 2 Disk back-up and archiving sales to Enterprise/Large Commercial and Government sectors. Focused on High Performance Computing, Biotech, Big Data as well as long-term data retention opportunities. Worked closely with and managed VAR/Partnerships for winning results in gaining many new customers and growing existing accounts. Utilized Salesforce.com and MSFT tools for lead generation and customer sales/proposal activity. Generated Tape Library and Tier 2 Disk back-up and archiving sales to Enterprise/Large Commercial and Government sectors. Focused on High Performance Computing, Biotech, Big Data as well as long-term data retention opportunities. Worked closely with and managed VAR/Partnerships for winning results in gaining many new customers and growing existing accounts. Utilized Salesforce.com and MSFT tools for lead generation and customer sales/proposal activity.

    • United States
    • Biotechnology
    • 1 - 100 Employee
    • Enterprise Strategic Account Executive
      • Dec 2006 - Apr 2009

      Generated sales of EMC’s comprehensive solutions portfolio to the State and Local Government sector. Portfolio consisted of storage, VMWare, RSA, MSFT services and many more networking and data center centric solutions. Utilized Salesforce.com for all customer sales tracking/forecasting/proposals and worked closely with engineering team to architect winning solutions. Partnered closely with internal sales overlay teams, VARs and distributors for winning sales achievements. Generated sales of EMC’s comprehensive solutions portfolio to the State and Local Government sector. Portfolio consisted of storage, VMWare, RSA, MSFT services and many more networking and data center centric solutions. Utilized Salesforce.com for all customer sales tracking/forecasting/proposals and worked closely with engineering team to architect winning solutions. Partnered closely with internal sales overlay teams, VARs and distributors for winning sales achievements.

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Enterprise/Large Commercial Data Networking Account Executive
      • Apr 1995 - Apr 2004

      Generated sales winning customers from key competitors Sprint, MCI/WorldCom, CenturyLink, and Verizon with WAN, CoLo and WiFi solutions in the enterprise, commercial, and hospitality business sectors in AZ, CO, NM, and TX in a TX based territory. Generated sales winning customers from key competitors Sprint, MCI/WorldCom, CenturyLink, and Verizon with WAN, CoLo and WiFi solutions in the enterprise, commercial, and hospitality business sectors in AZ, CO, NM, and TX in a TX based territory.

Education

  • University of Oklahoma - Price College of Business
    Bachelor's in Business Administration, Marketing

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