Experience

Apotekernes A.m.b.a.
• Denmark
• Pharmaceutical Manufacturing
• 1 - 100 Employee
• Trade Marketing Manager

  • Dec 2021 - Present

SÆTHER
• Denmark
• Personal Care Product Manufacturing
• 200 - 300 Employee
• Brand Manager

  • May 2021 - Dec 2021


Rosendahl Design Group A/S

• Denmark
• Design Services
• 100 - 200 Employee

• Marketing Project Manager

  • 2018 - May 2021

  Store Design & VMM / Trade Marketing▪ Responsible for preparation, sparring and project management of POS and Instore materials on all the company's 9 brands. Including contact to various external partners.▪ In addition, management and participation in the development of permanent and non-permanent display solutions, large and small, as well as coordination of trade fair materials.▪ Responsible for the development of new packaging concepts in collaboration with design and in-store manager. Including maintenance of existing. ▪ Overall project management in the department, including link between other departments in the company, and coordination of efforts between sales and Marketing Managers, salespeople and visual merchandisers. Show less

• Marketing Brand & Channel Manager Kay Bojesen

  • 2017 - 2018

  ▪ Brand owner/responsible for the marketing from A-Z at the Kay Bojesen brand, strategic and practical, including full ownership from the digital platforms for offline activities and budget management.▪ SoMe, including preparation of FB and IG posts, content plans and community management, including preparation of product texts, newsletters and product descriptions.▪ Preparation of packaging, advertisements, brochures, POS materials together with external agency, as well as production of news and sales presentations.▪ Briefing stylist and photographer as well as participation in photo shoots, including approval. Show less

• Marketing Project Manager

  • 2014 - 2017

  ▪ Brand owner/Responsible for Kay Bojesen and Rosendahl - Offline. Including management of the preparation of collection brochures, POS materials and other store materials.▪ Responsible for briefing, coordination and participation in photo shoots of packshots, press and advertisement images. Including management of approvals.▪ Project management of advertisement and packaging preparation from brief to photographer for approval of final print files to the manufacturer.▪ Price list preparation and production across all brands, including a wide range of contacts with the company's other departments. Show less

• Marketing Coordinator

  • Apr 2008 - 2014

  ▪ Management of media plans, including responsible for updating and maintenance.▪ Contact point for graphic material, including artwork in-house and at an external agency.▪ Responsible for the preparation of internal materials, minor graphic tasks such as lists, order sheets and various overviews.▪ POS materials - coordination and ordering of materials. Including providing updated materials as well as an overview of marketing materials in stock. This in collaboration with the sales department.▪ Project management on preparation of price lists, on three different brands, including coordination with all parties involved, logistics, finance, customer service creative department, with a view to the easiest possible implementation, including proofreading and approval.▪ Responsible for sales and marketing material at Rosendahl Watches. Show less



Bel Nordic AB

• Key Account Coordinator

  • 2005 - 2008

  ▪ Participation in establishment of the Danish part of Bel Nordic AB, (3 employees), including responsible for preparation and simplification of work routines and tools. ▪ Support for Business Manager (BM), including sparring with sales and marketing as well as other departments in the company. ▪ Campaign management, including responsible for planning and submitting campaign proposals and obtaining confirmations of these. ▪ Forecast, including responsible for customer and campaign forecast, launch forecast and daily inventory, in collaboration with logistics. ▪ Junior KAM, including responsible for smaller Danish retail chains, Liva, Rema1000, ABC Lavpris, Dreisler, Iso Edeka and Pisiffik. Including budget management, meetings and annual negotiations. ▪ Preparation of presentation materials and sales statistics for customer meetings, including processing of Nielsen data. Show less



Nordisk Kelloggs A/S

• Trade Marketing Coordinator

  • 2004 - 2005

  ▪ Responsible for the preparation of in-store material for Danish and Norwegian retail chains in collaboration with advertising agency.▪ Responsible for the development of sales material for the sales consultants, for planned trademarketing activities, including obtaining relevant data from unequal sources as well as sales arguments for selling.▪ Planning and implementation of trademarketing activities, partly in collaboration with Business Managers in NO and DK and Consumer marketing.▪Budget management and follow-up on applied costs.▪Responsible for the establishment of an internal showroom. Show less

• Trade Support Coordinator

  • 2002 - 2004

  ▪ Daily support for Business Managers in Denmark and Finland, including responsible for planned campaigns and customer activities, as well as follow-up trading terms, updating of wholesale and retail prices and updating of all customer discount rates in the campaign system.▪ Responsible for customerdiscounts and overviews, as well as ensuring informations about customer development and discounts, as well as quarterly and annual calculations of growth discounts for customers.▪ Responsible for the preparation and updating of various reports, statistics and analyzes, with AC Nielsen data. Show less