Experience

Collective Measures | Media & Analytics

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President of Integrated Media

  • Mar 2016 - Present

  I lead three teams at Collective Measures (formerly Nina Hale). The Integrated Media Team consists of director level media strategists, who span the full gamut of the media mix. We work with clients' business goals and determine how to achieve them through media strategies, channels and tactics. The Awareness Media Team performs flawless execution of all things awareness media, from digital video and banners to connectedTV and traditional channels. And the Performance Media Team members are experts in all things direct response, be it paid search, shopping, ecomm or social.I am responsible for media strategy, innovation and execution, as well as overseeing Collective Measures' media leadership team. I have strong experience in all phases of the digital marketing process, from setting strategy for B2B and B2C clients through execution and measurement. Current and past clients include Renewal by Andersen, Blue Cross and Blue Shield of Minnesota, Target, General Mills, Regency Beauty Institute, JVC, Schwans, Bloomington Convention and Visitor’s Bureau, Cambria, Land O’Lakes, OptumHealth, Dairy Queen, and 3M.

• Vice President of Media

  • Mar 2016 - Present

• Media Director

  • Jul 2014 - Mar 2016



space150

• United States
• Advertising Services
• 1 - 100 Employee

• Media Director

  • Apr 2010 - Jul 2014

  Lead space150’s digital media team and the media new business charge. Serve as direct client contact on media/social business. Manage and develop careers of the space150 media team, including social, display, SEO and paid search planners. • Pitch and win new business clients such as Cambria and multiple 3M brands• Educate internal and external teams on emerging media platforms, develop strategies and introduce brands to consumers via new channels• Lead and continuously mold client marketing campaigns, partnering closely with creative directors and strategists • Established space150’s traditional media capabilities, including initiating and managing relationships with freelancers and partner agencies and identifying necessary tools such as SRDS and Arbitron• Revamped space150’s media hiring initiative, adding an applicant assignment and screening process

• Associate Media Director

  • Apr 2010 - Apr 2012

  • Set strategy for multiple B2B and B2C clients • Oversaw teams in campaign execution• Introduced SEO and measurement capabilities to website design teams



Bolin

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Supervisor

  • Feb 2008 - Apr 2010

  Managed all paid digital media for Bolin’s entire client roster. Set strategy, objectives, and tactics for Bolin clients, as well as for partner agency Aspen Marketing in New York (JVC). Served as internal resource on interactive advertising for the agency while teaching traditional planners the digital space.• Launched social community management capabilities at Bolin for Freschetta, Red Baron, and other Schwan’s brands• Sold and managed search campaigns for national and local clients, including American Medical Systems and Bloomington Convention and Visitor’s Bureau • Wrote and presented online capabilities, case studies, and proposals for new business pitches



MRM

• United States
• Advertising Services
• 700 & Above Employee

• Media Planner

  • 2005 - 2008

  • Office subject matter expert on social media• Secured online budgets for General Mills brands while embracing all aspects of the planning process – from objectives and strategies through campaign recaps • Office subject matter expert on social media• Secured online budgets for General Mills brands while embracing all aspects of the planning process – from objectives and strategies through campaign recaps



Haworth Marketing + Media

• United States
• Advertising Services
• 100 - 200 Employee

• Broadcast Buyer

  • 2003 - 2005

  Estimate ratings, ad space buying for Target, Marshall Fields, Mervyn's, Johnsonville Brats, General Growth Properties, Tires Plus Estimate ratings, ad space buying for Target, Marshall Fields, Mervyn's, Johnsonville Brats, General Growth Properties, Tires Plus