Kathleen Kelly
Senior Design Director at bloom- Claim this Profile
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Bio
Walter Lehneis
Kathleen led the design team at aden + anais and was an active member of the commercial leadership team at a time when we were building a new organization. Kathleen’s leadership, both within her team and cross-functionally, helped me to bring together a new commercial team integral to the future of the company. During her tenure, she demonstrated strong design instincts, leveraging new and innovative ways to identify and apply trends to our core brands. In doing so, she helped to evolve the design aesthetic of both aden + anais and HALO very quickly which made an immediate impact to the performance of the business. I also asked Kathleen to apply her expertise to other important areas, and she did this willingly and with passion. She supported key initiatives like photo shoots, digital content development and the creation of trade presenters, bringing a keen eye and consistency to all things supporting our brands. Her contributions were many and greatly appreciated.
Doug Gillespie
Kathleen ran the design team for Aden & Anais. Her creative skills and instincts had an immediate positive impact on the organization. Kathleen was instrumental in reinvigorating the aden + anais brand and in introducing an enhanced design aesthetic to the HALO brand. She brought a professional approach to the team and established a clear design standard for each brand.
Walter Lehneis
Kathleen led the design team at aden + anais and was an active member of the commercial leadership team at a time when we were building a new organization. Kathleen’s leadership, both within her team and cross-functionally, helped me to bring together a new commercial team integral to the future of the company. During her tenure, she demonstrated strong design instincts, leveraging new and innovative ways to identify and apply trends to our core brands. In doing so, she helped to evolve the design aesthetic of both aden + anais and HALO very quickly which made an immediate impact to the performance of the business. I also asked Kathleen to apply her expertise to other important areas, and she did this willingly and with passion. She supported key initiatives like photo shoots, digital content development and the creation of trade presenters, bringing a keen eye and consistency to all things supporting our brands. Her contributions were many and greatly appreciated.
Doug Gillespie
Kathleen ran the design team for Aden & Anais. Her creative skills and instincts had an immediate positive impact on the organization. Kathleen was instrumental in reinvigorating the aden + anais brand and in introducing an enhanced design aesthetic to the HALO brand. She brought a professional approach to the team and established a clear design standard for each brand.
Walter Lehneis
Kathleen led the design team at aden + anais and was an active member of the commercial leadership team at a time when we were building a new organization. Kathleen’s leadership, both within her team and cross-functionally, helped me to bring together a new commercial team integral to the future of the company. During her tenure, she demonstrated strong design instincts, leveraging new and innovative ways to identify and apply trends to our core brands. In doing so, she helped to evolve the design aesthetic of both aden + anais and HALO very quickly which made an immediate impact to the performance of the business. I also asked Kathleen to apply her expertise to other important areas, and she did this willingly and with passion. She supported key initiatives like photo shoots, digital content development and the creation of trade presenters, bringing a keen eye and consistency to all things supporting our brands. Her contributions were many and greatly appreciated.
Doug Gillespie
Kathleen ran the design team for Aden & Anais. Her creative skills and instincts had an immediate positive impact on the organization. Kathleen was instrumental in reinvigorating the aden + anais brand and in introducing an enhanced design aesthetic to the HALO brand. She brought a professional approach to the team and established a clear design standard for each brand.
Walter Lehneis
Kathleen led the design team at aden + anais and was an active member of the commercial leadership team at a time when we were building a new organization. Kathleen’s leadership, both within her team and cross-functionally, helped me to bring together a new commercial team integral to the future of the company. During her tenure, she demonstrated strong design instincts, leveraging new and innovative ways to identify and apply trends to our core brands. In doing so, she helped to evolve the design aesthetic of both aden + anais and HALO very quickly which made an immediate impact to the performance of the business. I also asked Kathleen to apply her expertise to other important areas, and she did this willingly and with passion. She supported key initiatives like photo shoots, digital content development and the creation of trade presenters, bringing a keen eye and consistency to all things supporting our brands. Her contributions were many and greatly appreciated.
Doug Gillespie
Kathleen ran the design team for Aden & Anais. Her creative skills and instincts had an immediate positive impact on the organization. Kathleen was instrumental in reinvigorating the aden + anais brand and in introducing an enhanced design aesthetic to the HALO brand. She brought a professional approach to the team and established a clear design standard for each brand.
Credentials
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Certified Yoga Instructor
Yoga AllianceJul, 2008- Nov, 2024
Experience
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bloom
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United States
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Manufacturing
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1 - 100 Employee
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Senior Design Director
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Feb 2021 - Present
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aden + anais
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Williamsburg Brooklyn
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Design Director
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Jun 2019 - Mar 2021
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Creative design space
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New York, NY
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Creative Director
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Oct 2015 - Jun 2019
Branding specialist working with various companies as design consultant in art direction, product design, packaging design, market research, merchandising and trend direction. Areas of expertise include home decor, baby apparel, baby accessories, nursery decor, woman's apparel, and pet products. Specializing in art direction for website development, e-commerce, catalog, print collateral and video production. Branding specialist working with various companies as design consultant in art direction, product design, packaging design, market research, merchandising and trend direction. Areas of expertise include home decor, baby apparel, baby accessories, nursery decor, woman's apparel, and pet products. Specializing in art direction for website development, e-commerce, catalog, print collateral and video production.
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Triboro Quilt Manufacturing Corp.
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United States
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Manufacturing
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1 - 100 Employee
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Creative Director
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Mar 2010 - Dec 2015
• Directed all Visual Merchandising including photography and video production for the Just Born Baby brand, in addition to the Tall Tails and Territory Pet Collection. Positive response from accounts and consumers resulting in additional sales and a higher perceived value for the product. • Identified trends early by researching Global markets and trade shows. As a result, company was admired and rewarded by accounts for being ahead of the curve in turn creating more opportunities for placement. • Developed monthly Design Blog for the Just Born website which increased social media likes by 25% within the first few months. • Created seasonal Trend Presentations for Senior Management, Buyers, Internal Design and Marketing teams. Excellent response from accounts who became reliant on the presentations each season as a design resource. • Led and inspired Merchandise Directors in Design Direction for all product categories. Results were measured by consistent increase in brand opportunities. • Re-established design direction for the Just Born Nursery Collection leading to the placement of the first higher priced back wall bedding group. This collection has proven to be a best seller for the past four years and has opened doors for additional high priced bedding collections.
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Nursery bedding & decor, apparel
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Greater New York City Area
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Creative Direction and Design Consulting
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Apr 2003 - Mar 2010
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Director of Merchandising and Design
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Jan 1998 - Jan 2003
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Federated Merchandising Group
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Retail
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1 - 100 Employee
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Design Director
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Jan 1993 - Jan 1998
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Education
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Fashion Institute of Technology
Associate of Arts and Sciences - AAS, Fashion/Apparel Design -
State University of New York Empire State College
Bachelor of Arts - BA, Fashion Design and Art