Senior Manager, Brand Strategy

• Jan 2023 - Present

Clients: Hyatt, Dell, Booking.com, Allen & Overy, Ballard Spahr, Mayer Brown, Bilzin Sumberg, TEKsystems Global Services- Led team of brand strategists in research-driven insights and creative campaigns for clients.- Designed campaigns for clients rooted in brand strategy and built on a structured comms framework, campaign blueprint, and tactical briefs. - Expanded 9 of 10 projects into larger scopes of work over the course of a year.

Manager, Brand Strategy

• Oct 2021 - Jan 2023

Senior Brand Strategist

• Sep 2018 - Oct 2021

I joined this boutique creative agency to launch strategic brand services. Starting from the ground up, my role is to build influence, awareness, and recognition for brands. - Led creative strategies to translate business goals to brand and marketing development - Developed key brand research and competitive analysis processes for all digital and brand workflows - Created key marketing tools for clients including buyer personas and customer journey maps - Initiated comprehensive communications strategy for client's rebranding initiative - Developed a unique brand workshop for clients to redefine their brand's "Promiseland" - Concepted, wrote, designed, and developed 8 websites for 4 clients over the course of 6 months, packed with lead gen and seo strategies to drive leads. - Launched SEO strategies and social media services for clients, strategically crafted around business goals. - Oversee social media and content marketing division CLIENT LIST B2B Brands: United HealthCare, Optum, AWE DEI Consulting, Curi Medical Malpractice Insurance, North Star Imaging, Willis Towers Watson, 100 Joules, Bolger Inc. B2C Brands: Great Clips, Highmark Builders, Forever Bride, Original Hockey Mom Brownies, Green Wealth Management, Norvado Telecommunications Non-Profits: Lift Up, Phakamani Foundation, River Valley Church, Sego Church Show less

Brand Marketing Consultant

• Apr 2019 - Sep 2019

This Minneapolis faith community engaged me to help lead a team of volunteers through an organizational rebrand and strategy development. - Developed and managed a team through vetting the renaming/rebranding the organization - Brought a team of skilled volunteers together to write and research a fresh strategic marketing plan through 2021. - Crafted a vision to leverage content marketing and social media to exponentially grow reach. - Oversee development of a new website and mobile app Show less

Communications Director

• Oct 2016 - Aug 2018

A community of 3,000 members comprised of three church brands with five locations and one central office. As communications director, I created a unifying story of how those locations and brands fit together. I partnered with key leaders to create a vision-driven communications plan that mobilizes each unique audience to respond while fitting into the existing brand strategy and priorities. - Created a vision-driven communications plan for each location - Grew internal engagement through multi-level marketing strategies - Expanded brand-awareness through social media & advertising - Oversaw communications strategy for 12+ capital campaigns - Developed volunteer teams to carry-out internal/external initiatives Show less

Graphic Designer

• May 2003 - Oct 2016

Set goals and creative direction for all design initiatives for 4 unique brands. Oversaw budget allocations, managed vendor partnerships, and organized teams of volunteers to create social media and on-site design elements that fit within larger brand strategy. Large scale cross-platform designer: brand development, billboards, direct mail, promotional flyers, books, newsletters, identity packages, package design, signage. Set goals and creative direction for all design initiatives for 4 unique brands. Oversaw budget allocations, managed vendor partnerships, and organized teams of volunteers to create social media and on-site design elements that fit within larger brand strategy. Large scale cross-platform designer: brand development, billboards, direct mail, promotional flyers, books, newsletters, identity packages, package design, signage.

Freelance Graphic Designer

• 2006 - 2011

Freelance identity, web and creative design firm. I opened Whole 9 Design to meet the needs of small business owners. Focused on identity design and internal communication strategies, Whole 9 helped launch a number of startup businesses as well as serve the needs of more established companies. Client List: Aflac Minnesota and South Dakota, Great Commission Churches, Clear Sound Productions, Franchise Sports Stores, Integrity Marketing, Above and Beyond Landscaping, RevampIt, Noblemen Homes, The Rio Church, XpoFact Show less

Marketing Communications Assistant

• Jan 2002 - May 2003

Marketing Assistant

• May 2000 - Aug 2001