Experience

ETNIA BARCELONA S.L.
• Trade Marketing Manager

  • Oct 2018 - Present


Revlon

• Personal Care Product Manufacturing
• 700 & Above Employee

• Trade Marketing& Merchandising Specialist FMCG (TR Americas)

  • Apr 2016 - May 2018

  - Responsible for all trade marketing activities and development of visual merchandising solutions for North America, the Caribbean region and South America - managing creative and media agencies to develop new and impactful POS material in line with global marketing strategy (from agency brief, proposal review, to execution and distribution)- Seeking to improve the overall presentation and execution of in-store displays, POS material and promotions to maximise exposure and impact - Responsable for for annual Tax Free shows (budget, design, organisation and execution), i.e. IAADFS and TFWA Cannes. - Development and coordination of GWP opportunitiesTR Merchandising:- Developing a database with full information about Revlons POS in my area (including: POS, airport, structure, measurements, load, planogram, visuals, expire dates) - Oversee assortment mix, planograms and all aspects of visual merchandising and promotions in collaboration with agency- Direct project management of new counters, refit and maintenance. Liaised with local and foreign suppliers, by providing brand guidelines, design briefs and planograms to ensure that all furniture and fixtures reflect the brand’s identity- Monitoring on-counter visuals to ensure they are up to date according to launches and planogram- Responsable for seasonal artwork updates and production of all new merchandising features (trays) and executing delivery so that NPDs can be launched on counter on time- Developing new merchandising concepts to improve load and sales- Overviewing anual Trade Marketing and Merchandising budget

• Specialist Brand Manager EMEA (Color Cosmetics, Beauty Tools, FMCG)

  • 2015 - Apr 2016

  - Cross functional responsibilities optimising product portfolio Color Cosmetics, review actual portfolio& pricing across 35 EMEA markets, work with Merchandising to develop appropriate planograms for increasing ROS at POP& integrating shopper experience learning's into fixture management- Prepare NPD launches and insure markets have appropriate Tool Box collateral- Deliver launch activation plans for new markets and e-commerce set up- Brand Communication: supervise and coordinate In- Market Events, Campaigns and PR activities- Management of Revlon's digital asset platform for EMEA markets (Revlon Hub)- Providing comprehensive Marketing, Merchandising, Product, Analytical/ Insights support and guidance to the Distributor markets and internal Revlon functions( sales, demand, finance)Significant projects:- e-commerce set up for Douglas Germany, Insight Cosmetic Scandinavia( providing product information, product shots, description, brand activation plan, oversee brand support budget)- Developing and Managing complex multifunctional CPA to support new market opening for Russia, launching into over 3000 new POS



Ci2i Media Inc

• Senior Account Executive (Advertising,Media& Sales)

  • Oct 2008 - Jul 2015

  • Since 2013 working remotely from NYC with the responsibilities in creating new off shore business with local agencies and clients • Strategic recommendations, managing clients marketing needs, Identifying new and out-of-the box initiatives • Developing, presenting& execution of creative concepts for a successful marketing communication with the objective to enhance clients sales and marketing goals • Maintain strong relationships to partner agencies& clients on a daily base • Financial management (oversee yearly budget, preparing estimates and contracts, billing) • Strong teamwork between the creative, media& traffic department • Evaluation of potential clients/ new business opportunities • Media Consultant & some media planning experience (TV, Radio, OOH, digital, especially social media) • Event Production and Management in Puerto Rico & Dominican Republic (www.winterwonderlandpr.com)



Albiñana Films

• Spain
• Advertising Services
• 1 - 100 Employee

• Production Assistent

  • Oct 2006 - Mar 2007

  Organisation of castings and locations for shootings. Organisation of castings and locations for shootings.


Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Culture& Language facilitator

  • Sep 2005 - Mar 2007