Experience

Thomas Edison State University

• United States
• Higher Education
• 300 - 400 Employee

• Assistant Director, Digital Communications

  • Jun 2013 - Present

  Promoted to lead organic social media and content marketing strategies, including relative real-time community management to reactively solve or proactively delight followers and bolster public image. Developed solution-oriented content marketing strategy to attract new site visitors through search, social and email to distinguish brand value. Selected results: • Grew monthly blog views 20,000% and achieved page 1 Google rankings for several articles. • Increased social media engagements 2100% after establishing new social media strategy with focus on engagement, sentiment and customer care to convert followers into active promoters. Show less



Hamilton Jewelers

• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Marketing/PR/Advertising/Social and Digital Media

  • Oct 2010 - May 2013

  Managed social media presence and implemented paid and organic digital media campaigns aimed to grow, engage and retain followers. Wrote press releases, corporate announcements, product descriptions, site copy and creative content to increase brand awareness and meet business goals. Coordinated production process of company’s luxury lifestyle magazine with a circulation of 80,000, while writing unique articles recognized by company executives and clients for improving publication quality. Selected results: • Developed high-quality, search engine optimized blog content that increased website traffic by 260%, earned praise by industry leaders and drove company’s Coolest Stores in America 2012 finalist status. • Introduced a new social media strategy that aligned with company objectives, growing fan base by more than 5500%. • Revamped Facebook advertising campaigns by eliminating under-performing and costly ads, resulting in an immediate performance improvement that saved $3,000 per month. • Revamped email marketing strategy and schedule, generating more than $120,000 per year in incremental revenue online by dramatically improving headlines and copy. Show less



News Broadcast Network

• United States
• Media Production
• 1 - 100 Employee

• Media Relations Specialist/Publicist, Producer

  • Jul 2007 - Oct 2010

  Wrote and pitched press releases and media alerts for radio, television and digital outlets. Produced media tours and managed high-profile talent. Supervised a team of five freelance media relations specialists; collaborated with sales, production and reporting to manage campaigns from development to execution. Selected results: • Decreased freelance studio production costs after identifying an opportunity to grow into an in-house producer role, thus increasing the company’s net profit per project. • Increased brand exposure on media tours by securing placements with local, regional and national media outlets, including AP News, The Wall Street Journal, ABC News, CBS News, NBC News, MarketWatch, WOR-NY radio, Sirius XM and KIIS-LA radio, amongst others. • Garnered 2 million more audience impressions per campaign than the company’s average, by forging strong relationships with journalists and producers. • Scope of projects includes St. Jude’s Research Hospital/Marlo Thomas, Semi-Homemade/Sandra Lee, and BP Gulf oil spill/Oceana, amongst others. Show less



CBS Evening News

• Intern

  • Jan 2007 - May 2007

  Researched and pitched news stories to correspondents for national CBS News segments. Selected results: • Only intern with a story pitch that made it to national broadcast. Researched and pitched news stories to correspondents for national CBS News segments. Selected results: • Only intern with a story pitch that made it to national broadcast.