Experience

Ken Nelson Auto Group

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Jan 2015 - Present

  Oversee communications & promotional expense budgets. Perform all marketing functions & collaborate with professionals in all levels of the organization. Develop communications and brand strategies. Supervise website design & content development. •Conceived, developed & launched successful marketing campaigns. •Orchestrated strategic marketing relationships. •Developed financial models including forecasting, margin analysis & pricing. •Achieved 26% growth YOY in new business, resulting in a significant increase in sales profitability. •Oversee communications & promotional expense budgets •Developed aggressive growth plan to drive buyers Show less



Pete Harkness Auto Group

• Sterling, IL

• Marketing Manager

  • Nov 2009 - Dec 2014

  Initially hired into Sales Position and upon proving market savvy, took over all marketing responsibilities. Found innovating ways to market Pete Harkness Auto Group including highly successful email marketing campaigns. Led corporate re-branding when we acquired new dealerships and manufactures. •Handled all marketing campaigns, ensuring top quality while consistently coming under budget. •Maintained competitor pricing & market activity and applied marketing strategies accordingly. •Orchestrated successful corporate re-branding campaigns. •Designed successful marketing, messaging & strategies for products. •Developed & implemented highly effective sales tools & trained sales force. •Built corporate identity through branding policies. Show less



Staples

• United States
• Retail Office Equipment
• 700 & Above Employee

• Copy Center Expert

  • Mar 2009 - Nov 2009

  Built sales networking & marketing solutions for print advertisement and marketing for businesses in northwest counties in Illinois. Designed & tracked strategic incentive and internal marketing programs focused on consumer needs and long term relationships. •Implemented innovative business to business sales of print advertisements. •Developed marketing & product introduction for a diverse clientele. •Created new product presentations & promotions. •Implemented process improvements resulting from client feedback. Show less



SBM

• Sterling, IL

• Copy Center Consultant

  • Mar 2005 - Mar 2009

  Built sales networking & marketing solutions for print advertisement and marketing for businesses in northwest counties in Illinois. Designed & tracked strategic incentive and internal marketing programs focused on consumer needs and long term relationships. •Created media & marketing plans for customers •Effectively managed multiple projects. •Aggressively prospected new businesses in market. •Researched potential clients to specifically target marketing needs from first contact. Show less



Prep Sports Online

• United States
• Technology, Information and Internet

• Director of Graphic Design

  • Jul 2003 - Dec 2004

  •Performed a range of tasks such as creating proposals, presentations and managing databases. •Organized meetings to discuss task accomplishments, issues and areas of improvement. •Developed web pages, logos, and promotional materials. •Outline marketing campaigns. •Performed a range of tasks such as creating proposals, presentations and managing databases. •Organized meetings to discuss task accomplishments, issues and areas of improvement. •Developed web pages, logos, and promotional materials. •Outline marketing campaigns.



CWPublications

• Sterling, IL

• Computer Graphic Designer

  • May 2001 - Feb 2003

  • Responsible for designing layouts for marketing of publications. • Developed software to accommodate appropriate text book material for McGraw-Hill. • Assisted in coordination of office services; purchasing supplies, and maintaining equipment. • Responsible for designing layouts for marketing of publications. • Developed software to accommodate appropriate text book material for McGraw-Hill. • Assisted in coordination of office services; purchasing supplies, and maintaining equipment.