Experience

Human Fertilisation and Embryology Authority

• United Kingdom
• Government Administration
• 1 - 100 Employee

• Communications Manager

  • May 2017 - Present

  The UK Government's independent regulator overseeing fertility treatment and research.Communications Manager responsibilities;- Creating and delivering public facing campaigns to influence awareness and behaviours - Designed and built a new intranet for the organisation (launched in October 2018) - managing ongoing developments to its content and structure to encourage staff engagement- Leading on developing internal communications strategies and content- Increasing understanding of the HFEA’s role by engaging patients, professionals and the public through a variety of channels including the HFEA website, videos, social media and podcasts - Leading on the production and revision of high quality content for the HFEA website, and updating relevant pages using the CMS - Maintaining the HFEA’s corporate identity and branding, with consistent standards in the design of all patient and corporate products- Producing a monthly newsletter distributed to all UK fertility clinics, utilised as the primary channel of communicating messages from the organisation to the sector - Engaging with stakeholders to deliver communications plans- Writing articles for internal and external publications to promote the role of the HFEA - Effective use of social media and digital channels to grow the reach and awareness of the HFEA, tracking performance using analytic tools and using this to inform future developments- Producing and editing corporate publications to enhance the HFEA’s reputation and increase understanding of the organisation’s priorities - Representing the organisation at public and professional facing events- Working closely with the HFEA Communications Officers to advise and structure their work, and providing support to the communications team and wider organisation- Deputising for the Head of engagement and Press Manager when required



Johnston Associates - The UK's leading specialist aviation company

• Senior PR Executive

  • Sep 2013 - Apr 2017

  Johnston Associates is the UK’s leading specialist aviation PR company. United Airlines in-house press office, based at the airline’s UK headquarters. Senior PR Executive responsibilities;- Managing Public Relations agencies internationally alongside United Airlines Head of Press - Producing briefing documents and talking points for senior executives ahead of media interaction- Writing internal updates, shared with United’s 85,000 employees worldwide via intranet- Producing reactive positions following irregular flight operations and providing to national media outlets- Deputising for United Head of Press – reporting directly to United Airlines Managing Director Global Communications-Writing complex press releases, media materials (both strategic and reactive) and advertorials - Communicating employee engagement events and development opportunities- Personally providing on the ground support for high profile CEO and VP events- Evaluating media approaches to United press office and identifying quality opportunities for coverage - Building and maintaining strong relationships with media outlets and external partners - Organisation and hosting of successful trans-Atlantic press trips resulting in high-quality coverage - Personally managing airport inaugural service and anniversary gate events, coordinating activities of other United departments - Providing out-of-hours support for 24/7 United press line, being single point of contact- Managing filming requests and arrangements, involving liaising with international news agencies, meeting stringent security requirements and complex filming permissions - Providing Public Relations support for other Johnston Associates clients



NHS, Kent & Medway Commissioning Support Service

• Associate (Health Policy Support Unit)

  • Jul 2011 - Sep 2013

  Unit working on behalf of commissioners to support evidence-based and localised commissioning of healthcare services Associate (Health Policy Support Unit) responsibilities;- Communications lead – responsible for internal and external communications - Sole web editor of unit website, proficient using content management system (EasySite)- Marketing the unit services to colleagues and prospective clients - producing promotional documents - Media monitoring – responding to national trends in healthcare expectations- Event management, lead in organising a number of regional events- Maintained excellent reputation of unit, being first point of contact for internal and external communications- Abided by strict legal and confidentiality legislation, handling commercially sensitive and patient identifiable information



Educate

• Higher Education
• 1 - 100 Employee

• Graduate Intern – Creative and Marketing

  • Oct 2010 - Jul 2011

  Digital and print advertising, publishing and consultancy – The leading advertising sales house in the education and recruitment sectors Graduate Intern – Creative and Marketing Responsibilities;- Writing web articles for a demographic of potential university students- Effective use of social media and digital channels - Web editing using content management system (Umbraco) and Google Analytics- Proof reading and editing of periodical articles and technical documents to a high degree of accuracy - Solid understanding of the needs of the client when producing pieces for advertising campaigns- Presenting to senior management regarding personal and department performance



Waitrose & Partners

• United Kingdom
• Retail
• 700 & Above Employee

• Food Service Assistant/Customer Service Assistant (Part Time)

  • 2004 - 2007