Kathleen Kranzlin
Product Marketing - optimized checkout suite at Stripe- Claim this Profile
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Bio
Experience
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Stripe
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United States
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Software Development
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700 & Above Employee
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Product Marketing - optimized checkout suite
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May 2023 - Present
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Product Marketing - Payment Methods
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Jun 2022 - May 2023
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Rokt
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United States
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Software Development
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400 - 500 Employee
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Director of Product Marketing
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May 2020 - May 2022
Led the Product Marketing team with 4 direct reports.
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Senior Product Marketing Manager
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Jul 2019 - May 2020
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Product Marketing Manager
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Jan 2019 - Jul 2019
Rokt is an ecommerce technology company. We empower our clients to make their ecommerce smarter, faster, and better by unlocking the hidden potential in every Transaction Moment™.
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Audicus
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United States
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Retail Health and Personal Care Products
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1 - 100 Employee
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Product Marketing Manager
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Jul 2018 - Dec 2018
- Project Manager for Brand/Product/Website launch - Owner of marketing website, including strategy and execution for A/B testing and optimization, and management of external developers - Overhauled email marketing, including new process between Sales and Marketing and launching new email programs (nurture, outbound) - Project Manager for Brand/Product/Website launch - Owner of marketing website, including strategy and execution for A/B testing and optimization, and management of external developers - Overhauled email marketing, including new process between Sales and Marketing and launching new email programs (nurture, outbound)
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Kustomer
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United States
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Software Development
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1 - 100 Employee
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Senior Marketing Associate
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Jun 2017 - Jul 2018
- Focused on product marketing - Created external and internal content to accelerate Sales and Marketing including product communications, feature videos, product focused blog posts, whitepapers, and case studies - Executed and maintained the website - Worked with Product team on feature launches - Owned Demand Generation programs and campaigns around PPC, SEM, Webinars, Partnerships, Blog etc. - Organized, planned, and executed internal and external events Proficient in… Show more - Focused on product marketing - Created external and internal content to accelerate Sales and Marketing including product communications, feature videos, product focused blog posts, whitepapers, and case studies - Executed and maintained the website - Worked with Product team on feature launches - Owned Demand Generation programs and campaigns around PPC, SEM, Webinars, Partnerships, Blog etc. - Organized, planned, and executed internal and external events Proficient in Sketch, Marketo, Adobe Audition, Adobe Acrobat, Google Suite.
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Marketing Analyst
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Jul 2016 - Jun 2017
- Conducted marketing analysis and evaluation of industry trends, including competitive analysis and research. - Developed and executed marketing campaigns, demand generation strategies, product marketing and solutions content - Responsible for event planning and execution - Part of a cross-functional team, worked closely with Product and Sales
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Marketing Intern
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Jun 2016 - Jul 2016
Assisted in generating leads, competitive analysis, and market research.
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The Johns Hopkins University
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United States
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Higher Education
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700 & Above Employee
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Research Assistant
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May 2014 - Jan 2016
Executed multiple projects under different post doctors. Became proficient in the use of the cryostat, immunohistochemistry, and other techniques in half the training time.
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Statistical Analysis II Teaching Assistant
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Aug 2014 - Dec 2015
Led thirty students to consistently score above the testing average.
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Education
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The Johns Hopkins University
Bachelor of Arts (B.A.), Behavioral Biology, Environmental Science -
Hopkins School