Kathleen Kranzlin

Product Marketing - optimized checkout suite at Stripe
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Software Development
    • 700 & Above Employee
    • Product Marketing - optimized checkout suite
      • May 2023 - Present

    • Product Marketing - Payment Methods
      • Jun 2022 - May 2023

    • United States
    • Software Development
    • 400 - 500 Employee
    • Director of Product Marketing
      • May 2020 - May 2022

      Led the Product Marketing team with 4 direct reports.

    • Senior Product Marketing Manager
      • Jul 2019 - May 2020

    • Product Marketing Manager
      • Jan 2019 - Jul 2019

      Rokt is an ecommerce technology company. We empower our clients to make their ecommerce smarter, faster, and better by unlocking the hidden potential in every Transaction Moment™.

    • United States
    • Retail Health and Personal Care Products
    • 1 - 100 Employee
    • Product Marketing Manager
      • Jul 2018 - Dec 2018

      - Project Manager for Brand/Product/Website launch - Owner of marketing website, including strategy and execution for A/B testing and optimization, and management of external developers - Overhauled email marketing, including new process between Sales and Marketing and launching new email programs (nurture, outbound) - Project Manager for Brand/Product/Website launch - Owner of marketing website, including strategy and execution for A/B testing and optimization, and management of external developers - Overhauled email marketing, including new process between Sales and Marketing and launching new email programs (nurture, outbound)

    • United States
    • Software Development
    • 1 - 100 Employee
    • Senior Marketing Associate
      • Jun 2017 - Jul 2018

      - Focused on product marketing - Created external and internal content to accelerate Sales and Marketing including product communications, feature videos, product focused blog posts, whitepapers, and case studies - Executed and maintained the website - Worked with Product team on feature launches - Owned Demand Generation programs and campaigns around PPC, SEM, Webinars, Partnerships, Blog etc. - Organized, planned, and executed internal and external events Proficient in… Show more - Focused on product marketing - Created external and internal content to accelerate Sales and Marketing including product communications, feature videos, product focused blog posts, whitepapers, and case studies - Executed and maintained the website - Worked with Product team on feature launches - Owned Demand Generation programs and campaigns around PPC, SEM, Webinars, Partnerships, Blog etc. - Organized, planned, and executed internal and external events Proficient in Sketch, Marketo, Adobe Audition, Adobe Acrobat, Google Suite.

    • Marketing Analyst
      • Jul 2016 - Jun 2017

      - Conducted marketing analysis and evaluation of industry trends, including competitive analysis and research. - Developed and executed marketing campaigns, demand generation strategies, product marketing and solutions content - Responsible for event planning and execution - Part of a cross-functional team, worked closely with Product and Sales

    • Marketing Intern
      • Jun 2016 - Jul 2016

      Assisted in generating leads, competitive analysis, and market research.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Research Assistant
      • May 2014 - Jan 2016

      Executed multiple projects under different post doctors. Became proficient in the use of the cryostat, immunohistochemistry, and other techniques in half the training time.

    • Statistical Analysis II Teaching Assistant
      • Aug 2014 - Dec 2015

      Led thirty students to consistently score above the testing average.

Education

  • The Johns Hopkins University
    Bachelor of Arts (B.A.), Behavioral Biology, Environmental Science
  • Hopkins School

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