Kathleen Jacoby

Business Strategist at Self-Employed
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Contact Information
us****@****om
(386) 825-5501
Location
Denver, Colorado, United States, US

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Experience

    • United States
    • Financial Services
    • 400 - 500 Employee
    • Business Strategist
      • Apr 2023 - Present

      Greater Denver Area

    • United States
    • Insurance
    • 100 - 200 Employee
    • Marketing Director
      • Sep 2012 - Present

      Greater Denver Area Responsible for brand, communications, pricing and product strategy, promotions, competitive analysis, market research, website, RFPs and public relations.

    • Vice President Marketing and Member Experience
      • Sep 2009 - Apr 2023

      Greater Denver Area

    • United States
    • Insurance
    • 700 & Above Employee
    • Assistant Vice President Marketing
      • Apr 2000 - Jun 2012

      Greater Denver Area Led a team of marketing professionals with a multi-million dollar budget in positioning, packaging, and promoting proprietary benefits research to effectively position MetLife as a recognized industry thought leader. Analyze domestic and global employee benefits trends to differentiate MetLife from the competition. Promote industry insights through public speaking engagements at high profile client/broker events and creating strategic alliances with preeminent industry trade organizations and… Show more Led a team of marketing professionals with a multi-million dollar budget in positioning, packaging, and promoting proprietary benefits research to effectively position MetLife as a recognized industry thought leader. Analyze domestic and global employee benefits trends to differentiate MetLife from the competition. Promote industry insights through public speaking engagements at high profile client/broker events and creating strategic alliances with preeminent industry trade organizations and government agencies. Show less

    • United States
    • Financial Services
    • 500 - 600 Employee
    • Marketing Communications Officer
      • Sep 1996 - Apr 2000

      Managed National Marketing Communications Program Serving 3.5 million health care members and 500,000 401(k) participants. Served as Media Relations Manager for U.S. Employee Benefits Division.

    • Director Corporate Communications
      • Jun 1986 - Sep 1996

      Senior Executive Responsible for Managing all Corporate Communications (advertising, marketing communications, community relations, and internal communications) for Three Blue Cross & Blue Shield Plans and their Subsidiary Life, Dental and P&C Companies.

Education

  • University of Colorado at Denver
    MBA, Marketing
    1984 - 1986
  • University of South Florida
    BA, Speech Communications
    1978 - 1980

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