Marketing Coordinator

• Dec 2022 - Present

Social Media Coordinator

• 2021 - 2022

• Developed, implemented and executed the social media strategy for Canada's top e-commerce health and wellness store, with over 240,000 followers across Instagram, Facebook and Pinterest • Oversaw end-to-end operations of all influencer campaigns, managing a budget of $350,000 • Executed the Wrinkle Schminkles campaign on Instagram, which resulted in Well.ca's first viral reel and an unprecedented 450% increase in revenue • Developed, implemented and executed the social media strategy for Canada's top e-commerce health and wellness store, with over 240,000 followers across Instagram, Facebook and Pinterest • Oversaw end-to-end operations of all influencer campaigns, managing a budget of $350,000 • Executed the Wrinkle Schminkles campaign on Instagram, which resulted in Well.ca's first viral reel and an unprecedented 450% increase in revenue

Social Media Coordinator

• 2019 - 2021

• Oversaw all social media strategy for a portfolio of clients including creative direction, content calendars, campaigns, promoted content and audits • Developed brand identity to increase social media presence • Lead the social media re-branding of Poetry Living, Spectrum Realty and Wyse Meter Solutions • Crafted high-quality written copy • Collaborated with the design, photography and videography departments to create engaging and compelling visual content • Utilized SEO strategies to generate in-bound traffic • Managed interns alongside the Social Media Director Show less

Public Relations Associate

• 2019 - 2019

• Monitored, tracked, and reported editorial and social media coverage for multiple clients including Herradura Tequila, Woodford Reserve, Schweppes, Mott’s Clamato and Flor De Caña • Maintained and updated existing media and influencer database • Built strong relationships with influencers and journalists • Coordinated and executed media mailings and event invitations • Written media materials and pitches • Event coordination: sourced venues and materials, briefed and liaised with suppliers Show less

Client Services Coordinator, Influencer Marketing

• 2019 - 2019

• Managed the company’s multiple social media accounts, creating and curating thoughtful content • Planned social media campaigns from start to finish, with analysis and creative concept development • Developed rosters of influencers to based on demographic and geographic criteria • Managed the company’s multiple social media accounts, creating and curating thoughtful content • Planned social media campaigns from start to finish, with analysis and creative concept development • Developed rosters of influencers to based on demographic and geographic criteria

Intern, Your Morning

• Mar 2018 - Apr 2018

• Pitched and researched stories • Chased and booked guests • Produced segments including Stephanie Labbé, Canadian national women’s soccer team and Aisha Addo, CEO of DriveHER. • Maintained, managed, and posted content to show’s YouTube channel under deadline • Created shot lists and transcribed interviews • Pitched and researched stories • Chased and booked guests • Produced segments including Stephanie Labbé, Canadian national women’s soccer team and Aisha Addo, CEO of DriveHER. • Maintained, managed, and posted content to show’s YouTube channel under deadline • Created shot lists and transcribed interviews

Managing Editor of Social Media & Engagement

• Jan 2018 - Mar 2018

•Oversaw all engagement in the newsroom •Managed the distribution of articles, photographs, videos, and audio on all social platforms •Consistently increased engagement on The Ryersonian's Twitter, Facebook, and Instagram •Discussed plans to increase traffic with production coordinator •Worked with editors and reporters to optimize content for different platforms •Oversaw all engagement in the newsroom •Managed the distribution of articles, photographs, videos, and audio on all social platforms •Consistently increased engagement on The Ryersonian's Twitter, Facebook, and Instagram •Discussed plans to increase traffic with production coordinator •Worked with editors and reporters to optimize content for different platforms

Writer

• Sep 2017 - Jan 2018

Writer

• Sep 2016 - Jun 2017

•Writer for Fashion & Lifestyle and the Arts section •Writer for Fashion & Lifestyle and the Arts section