Kathleen Fairburn
Senior E-commerce Coordinator at Blood Cancer UK- Claim this Profile
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Bio
Experience
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Blood Cancer UK
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United Kingdom
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Non-profit Organizations
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100 - 200 Employee
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Senior E-commerce Coordinator
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Sep 2018 - Present
E-commerce online platform Planned and delivered a new e-commerce site using Shopify Proposed a launch strategy based on analysis of prior trading performance and scoping competitors Conducted consultation with stakeholder groups, such as volunteers, ambassadors, Supporter Relations, as well as senior management Created and tested new processes for fulfilment and customer service Buying and product development Curated a range of bespoke and buy in products to test audience market in product categories Approached designers with personal experiences of blood cancer to develop new retail products Sourced relevant buy in stock Marketing Plan and deliver marketing activity for the online shop across multiple channels, such as emails, social media and print Analyse, evaluate and report on campaigns Managing internal and external relationships: Researched and secured a new warehouse for the retail business Identify and troubleshoot technical issues alongside ICT and Digital colleagues Other Create budgets and forecasts Plan marketing plans, strategy and budgets Show less
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The Postal Museum
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United Kingdom
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Buying & Merchandising Manager
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Jun 2013 - Present
Planned and delivered a retail offer across two outlets to coincide with the launch of The Postal Museum and adjacent visitor attraction Mail Rail in September 2017. The retail offer has received lots of positive feedback culminating in being awarded ‘Shop of the Month’ by Association of Cultural Enterprises in December 2017. I line managed a part-time Stock Controller and a temporary Stock Room Assistant. Project management and delivery• Developed a retail strategy to set out strategic objectives and income targets. • Created and delivered new processes for purchase orders, supplier information management and processing deliveries.• Participated in tender processes and delivered successful projects alongside retail unit designers and manufacturers, EPOS suppliers, consultants and product suppliers. • Implemented the retail module of a new EPOS system, creating category hierarchies, formatting information for importing and writing guidelines for users.• Appointed and managed a third-party print on demand service.Buying and product development• Sourced and developed commercial, high quality and unique products at a range of price points• Worked to agreed KPIs, including stock holding, spend and profit margin targets.• Considered storage and capacity management issues throughout the planning and buying process. • Developed and edited a new guidebook which was a consistent top seller and won ‘Best Guidebook over £1million turnover’ at the ACE Awards • Developed bespoke lines with designers and suppliers inspired by the collection including the ‘Mail Rail Pop Out’ which was a finalist for the ‘Best Publication’ Award.• Identified new product licencing opportunities, including children’s book ‘Tibs the Post Office Cat’.Communication• Represented the retail function across the organisation• Working collaboratively with other departments. • Prepared and delivered quarterly reports to the Trading Board.• Presented at heritage sector events. Show less
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Commercial Officer
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Jun 2015 - Sep 2016
• Developed a range of exclusive limited-edition stamp products.• Worked with the Digital Media Manager to design and deliver a new online site using ecommerce platform Shopify.• Established a e-newsletter marketing to repeat customers which achieved an average 80% open rate. • Ensured orders were processed in a timely manner and customer service standards were maintained. • Updated pages as required, writing compelling text and producing images that promote products to achieve agreed sales targets. Show less
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Commercial Assistant
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Jun 2013 - Jun 2015
• Supported the Friend’s Association, helping to co-ordinate activities and events.• Collated content for and designed a quarterly newsletter and catalogue.• Maintained a small retail offer across a pop-up shop and website.
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Administration Assistant (Intranet)
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Oct 2012 - May 2013
My responsibilities included writing, reviewing and updating content on the trust’s website. I drafted a weekly internal e-bulletin and managed our social media output using HootSuite. I also monitored media exposure in local newspapers and relevant websites. Project lead for launch of new intranet system: • Worked collaboratively with the graphic designer, IT team and an external software supplier to design an attractive and practical interface. • Researched, wrote and edited content, including maintaining a latest news area. • Delivered training on the functions of the system Show less
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Leeds Teaching Hospitals NHS Trust
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United Kingdom
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Hospitals and Health Care
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700 & Above Employee
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Clerical Officer
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Oct 2011 - Jun 2012
• Project lead on data analysis relating to patients who had not been treated within 18 weeks. • Created weekly reports and delivered updates to heads of departments. • Developed excellent organisation skills, ability work efficiently to deadlines and confidence in communicating with various levels of people within the NHS. • Problem solved alongside clinical staff when targets were being met but not being consistently logged. • Project lead on data analysis relating to patients who had not been treated within 18 weeks. • Created weekly reports and delivered updates to heads of departments. • Developed excellent organisation skills, ability work efficiently to deadlines and confidence in communicating with various levels of people within the NHS. • Problem solved alongside clinical staff when targets were being met but not being consistently logged.
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Completely Wonderful
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Leeds, United Kingdom
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Manager
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Sep 2010 - Sep 2011
• Advanced to management role rapidly by showing business acumen, enthusiasm and commitment. • Co-ordinated and supervised a team of staff, ensuring product standards were upheld and customer service was consistently excellent. • Responsible for administrative duties such as stock control, creating a rota, recording takings and documentation of adherence to health and safety legislation. • Expanded business by organizing stalls at food fairs: one weekend achieved triple my weekly profit target. • Instrumental in creating marketing strategies for the café, such as maintaining a Facebook page, introducing loyalty cards and creating special offers. Show less
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Brook Street
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United Kingdom
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Staffing and Recruiting
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700 & Above Employee
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Various Temp Work
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Jul 2009 - Sep 2009
• Adapted to fulfill various temporary roles including receptionist, housekeeper and waitress. • Adapted to fulfill various temporary roles including receptionist, housekeeper and waitress.
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Education
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University of Nottingham
Bachelor of Arts (B.A.), English Studies and Philosophy -
Tonbridge Grammar School
A Levels, English (A), Psychology (A) and Theatre Studies (A)