Kathleen Clothier, MBA
Marketing and Communications Manager at R.H. Batterman & Co., Inc.- Claim this Profile
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Bio
Experience
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R.H. Batterman & Co., Inc.
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United States
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Civil Engineering
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1 - 100 Employee
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Marketing and Communications Manager
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Aug 2022 - Present
As the marketing manager, I assist in developing and implementing brand strategy, website design/content, and social media content/planning. • Assist in the development and implementation of the company's brand strategy• Develop marketing collateral for career fairs and tradeshows• Ensure all marketing efforts serve to achieve immediate and long-term business goals• Manage the company's website and content• Develop social media content and planning strategy As the marketing manager, I assist in developing and implementing brand strategy, website design/content, and social media content/planning. • Assist in the development and implementation of the company's brand strategy• Develop marketing collateral for career fairs and tradeshows• Ensure all marketing efforts serve to achieve immediate and long-term business goals• Manage the company's website and content• Develop social media content and planning strategy
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Global AgInvesting
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United States
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Events Services
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1 - 100 Employee
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Communications and Event Coordinator
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Nov 2021 - Aug 2022
Manage email communications and customer support for event attendees and potential customersUpdate event websites and registration systems based on best practices to grow the business and ensure high-end, user-friendly web presenceManage the event mobile app for in person events, the virtual platform for virtual events, and both for hybrid eventsCreate graphics and write content for marketing emails to increase event attendance, sales leads, and media subscriptions, and monitor open/click ratesCreate content and post to social media to help market and communicate event updates related to LinkedIn, Twitter, and other online platformsCollect, organize, and create digital content such as presentation materials for use during eventsConduct research on potential vendors, service providers, etc., as well as manage competitive activity and enhance our marketing programsTravel to events, domestically and abroad, as requiredContribute to onsite online event assistance during events in on or both of the following areas: content production and registration
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Cargill
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Business Support Analyst
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Mar 2020 - Dec 2021
Daily reconciliation of raw materials and shipments to ensure proper inventory management using problem-solving and research skills, which is over 7,000 tons a month. Assist in coordinating the logistics for the shipping and receiving departments. Serve as the locations EHS lead and Green Team representative. • Serve on the leadership team• Work with several departments off-site to ensure all shipping and receiving has been reconciled• Assist in food safety tasks• Create and conduct training for employees
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VISIT Lake Geneva
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United States
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Travel Arrangements
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1 - 100 Employee
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Partnership Manager
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Jul 2019 - Mar 2020
Lead the crafting of annual strategic partnership sales and retention plans focused on the recruitment of new organizational partners via the cultivating of new relationships and converting prospects into dues-paying partners. Establish relationships with prospective partners, cold call new and existing businesses, communicating the value of being a partner, and drive the closing of partnership sales.• Build/maintain relationships with current partners to ensure they are engaged, have knowledge of benefits and services, and are satisfied with the value of their partnership. • Maintain partnerships through the retention policies of the strategic sales plan including regular follow-up and monitoring satisfaction; present all advertising, sponsorship, and marketing opportunities to new partners.• Educate partners on events, activities and offerings to bring value to each.
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Toppers Pizza, LLC
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United States
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Restaurants
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200 - 300 Employee
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Franchise Development Coordinator, HQ
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Jul 2017 - Mar 2019
Managed and led the development of contracts, franchise agreements and license renewals for 83 new/existing franchisees and corporate stores nationwide. Coordinated and assembled high-impact real estate site package presentations via extensive data market analysis for future site locations, while creating/delivering innovative marketing presentations to executive committee.• Assisted with franchise development related activity covering the USA, while delivering effective and streamlined communications; tracked and processed corporate store permits.• Managed/facilitated support in areas including market planning, site selection/approval, real estate contracts, permitting, construction, and new franchisee projects from inception; maintained databases and software.• Led the planning, organization and coordination of the annual convention for 200+ participants.
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Blackhawk Technical College
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United States
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Higher Education
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200 - 300 Employee
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Workforce Development Contract Specialist
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Nov 2016 - Jul 2017
Managed and oversaw the creation of an average of 60 customized training contracts at all stages simultaneously, to include the preparation/processing of teacher/non-teacher instructor contracts, assignment sheets, and contracts and pricing for workforce development customers that included government and community-based partners.• Coordinated, conducted and monitored customized training programs and collaborated with internal departments to ensure the delivery of successful training and billings; assisted with department recordkeeping.
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Professional Development Specialist
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Jun 2013 - Jul 2017
Managed the conceptualization, design, development and launch of aggressive and high persuasive marketing campaigns for professional development courses targeting the business community, while driving all aspects of marketing and PR to aid in the advancement of programs via traditional, digital and online marketing strategy that increased enrollment by 80%.• Produced high-level marketing, communication and PR materials such as flyers, postcards, brochures and multi-platform campaigns, while managing/maintaining department website, content and messaging.• Designed, created and executed marketing campaigns, assessed ROI, and made changes in strategy.• Managed and achieved all monthly, quarterly and annual goals; researched and built new seminars to serve communities needs, while managing all professional development seminars.• Handled the contracting of instructors for professional development seminars and customized training.• Created/launched an online newsletter “The Source” which grew audience and secured contract trainings.• Connected with business leaders in the community to expand professional development enrollment, while assisting with and participating in tradeshows, special events and community fairs/activities.
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Administrative Assistant
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Mar 2015 - Nov 2016
Delivered all aspects of daily office and administrative support to the administration, staff and stakeholders, to include managing complex schedules and calendars for meetings, conferences, appointments, serving as the site coordinator and test proctor for Manufacturing Skill Standards Council (MSSC), managing/maintaining department contract services, and preparing materials and logistics. • Created diverse materials including letters, documents, presentations, memorandums, correspondence, confidential reports, inter-office memos and complex spreadsheets.• Partnered in developing/maintaining administrative and procedural processes that reduce redundancy, improve accuracy, and efficiently achieve daily office and organizational objectives.• Assisted instructors, managers and coordinators prepare materials for contract and customized trainings• Delivered support in all aspects of financial and departmental recordkeeping, department budget development, and the delivery of effective internal/external customer service.
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Community Action, Inc. of Rock and Walworth Counties
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Non-profit Organizations
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1 - 100 Employee
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Fund Development Associate/Planning & Development Assistant/Volunteer Coordinator
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Oct 2010 - Jun 2013
FUND DEVELOPMENT ASSOCIATE (1/2013-6/2013)Partnered in the assembly of multi-media and donor kits for events and meetings, managed the implementation of donor relations, direct mail and individual giving campaigns and oversaw project budgets, while planning/managing fundraising events that included receptions, seminars, special events and dinners. Performed donor and prospective donor research on individuals, corporations and foundations.• Developed and managed donor recognition system, assisted with advertising and promotion activities of the agency including print, online and electronic media, and led the implementation of the volunteer program.• Provided logistical support and event planning at AWARE; managed the GiftWorks fundraising database.PLANNING & DEVELOPMENT ASSISTANT/VOLUNTEER COORDINATOR (10/2010-6/2013)Developed strong community relationships with local business and community partners leading to in-kind and monetary donations exceeding $50K by leaders such as Walmart, OMV and Shodeen Enterprises. Engaged with civil, community and business leaders to educate them on diverse community action programs, while creating relationships with local media outlets to drive publication of press releases and stories about programs.• Developed a “Trap Shoot” fundraiser to benefit Twin Oaks Shelter for the Homeless resulting in on-going donors and awareness.• Developed and executed several large-scale fundraising events ranging from 100-600 attendees and led the implementation of a strong program with over 110 volunteers.• Managed the GiftWorks database with over 10,000 donors and $800K+ in donations in 2011.• Created a collaboration with UW-Whitewater’s “Big Read” program to encourage impoverished individuals to become engaged in reading.
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City of Beloit
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Marketing Assistant
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Apr 2007 - Oct 2010
Assisted with large marketing campaigns such as the Transit "Bingo" Campaign which increased ridership by 3%. Created a Spill Control Prevention Plan for the Department of Public Works and worked on several research projects to help improve the Department of Public Works. Assisted with large marketing campaigns such as the Transit "Bingo" Campaign which increased ridership by 3%. Created a Spill Control Prevention Plan for the Department of Public Works and worked on several research projects to help improve the Department of Public Works.
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Administrative Assistant-UW Communications Deparment
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Sep 2004 - May 2008
Assisted students on a daily basis, functioned as the Department Head's secretary in absence of the permanent secretary, assisted with class schedules, student profiles, etc. Assisted professors in the Communication Department. Assisted students on a daily basis, functioned as the Department Head's secretary in absence of the permanent secretary, assisted with class schedules, student profiles, etc. Assisted professors in the Communication Department.
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Education
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Upper Iowa University
Master of Business Administration (MBA) -
Rock County Leadership Development Academy
Certificate -
University of Wisconsin-Whitewater
Bachelor of Arts (B.A.), Communications/Marketing/Advertising