Assistant Executive Director

• Mar 2023 - Present

Collaborate with the Executive Director, Board and Committee leaders to sustain, promote and grow programs and services that benefit the association's membership and sponsors. Responsible for membership recruitment, retention and engagement, event partner and sponsor relationships, and marketing and communications. Collaborate with the Executive Director, Board and Committee leaders to sustain, promote and grow programs and services that benefit the association's membership and sponsors. Responsible for membership recruitment, retention and engagement, event partner and sponsor relationships, and marketing and communications.

Marketing Communications Consultant

• Aug 2014 - Apr 2023

Nonprofit Startup: Working with founder to structure and bring to market an educational, art-driven nonprofit organization that honors and celebrates the beauty and stories of all people within our communities. - Performing market research, monitoring and analyzing competitors, developing brand, refining mission and writing proposals. Other Projects Refresh branding and messaging strategy, media planning, market research, and event marketing. Nonprofit Startup: Working with founder to structure and bring to market an educational, art-driven nonprofit organization that honors and celebrates the beauty and stories of all people within our communities. - Performing market research, monitoring and analyzing competitors, developing brand, refining mission and writing proposals. Other Projects Refresh branding and messaging strategy, media planning, market research, and event marketing.

Director of Membership, Marketing & Communications

• Aug 2020 - Sep 2022

As Director, I led the team overseeing marketing strategy; planning and execution for marketing publications; membership recruitment, retention and reactivation; event marketing; e-store product inventory and sales; and advertising sales. - Managed a team of in-house staff and external consultants, developed and maintained affinity marketing, product and event vendor relationships. - Collaborated with education, development, editorial, leadership and executive teams to communicate and develop consistent messaging, branding, and deliver on organizational goals.-Managed forecasting and budgets and responsible for team generating 10M+ in revenue. - Led conversion of new AMS (Personify) and owned customer experience through all channel’s web, social, direct mail, events, mobile and email marketing.- Researched, applied and secured Google Ad grants and launched Google Ads to increase web traffic, brand awareness, and grow online communities.- Managed the refresh and optimization of the eCommerce approach on Amazon.com. Show less

Marketing Communications Manager

• Aug 2019 - Aug 2020

ARRL is the leading amateur radio membership association in the U.S. with nearly 160,000 members. During my time as manager, I led and developed a cross-functional team of 18+ supporting the marketing of publications, membership and events, by providing day-to-day leadership, constructive feedback, development opportunities, and executing team-building activities.Responsibilities included:- Setting strategic direction and leading tactical plans for cross-functional marketing communications. - Leading the refresh and development of several logos, and initiation of the refresh of the brand and style guide.- Introduction and implementation of marketing automation software that allowed for more efficient onboarding of new members, segmenting of audiences for more targeted delivery of key messages, and improved response rates. - Overseeing budgets for advertising, product and inventory management, digital marketing, social media, events marketing and member communications. -Establishing consistent content outreach through new targeted monthly e-newsletters. - Collaborating with other departments on event management, including launching event app and virtual booth presence at online expos. Show less

Marketing, Communications and Membership Director at ISCD

• Jun 2016 - Jul 2019

ISCD is an international network of physicians dedicated to advancing excellence in the assessment of musculoskeletal health and the treatment of osteoporosis. In my work with this nonprofit group I partnered with multinational board members and committees to communicate and market educational programs and certifications, promote membership, produce events, and enhance brand awareness. Including collaborating and executing international annual meeting efforts in Asia/Pacific. Other achievements and responsibilities: - Managed the development of a new website and the launch of new social media platforms. - Developed and executed strategic membership marketing plans, growing membership worldwide. - Introduced and implemented marketing automation and new customer communication campaigns increasing first year member retention. - Led research (surveys, feasibility studies, focus groups) to support new education initiatives. - Collaborated on strategic and operational planning including budgets and P & L management. Show less

Partner Acquisitions & Engagement/Instructional Designer -Remote Worker

• Jan 2003 - Jul 2014

CCA GLOBAL PARTNERS is a retail cooperative with 14 independent business brands and over 2,700 member locations that provide marketing, training and operational programs and services to independent retailers. 2011-2014 Partner Acquisitions & Engagement – Remote Worker Business Unit: International Design Guild - Worked with independent luxury flooring retailers to introduce the benefits of the IDG co-op and to develop programs, provide additional services to keep current members engaged and active. - Co-created & managed Design for a Difference program to build brand awareness and community engagement. - Including, implementing influencer social media strategy that grew online engagement; developing - Delivering training to interior designers to improve their sales and marketing skills - Managing agency and local media relationships to support programs and build local showroom visibility, resulting in over 350 press placements and 17 TV interviews in the first year. 2003-2011 Instructional Designer/Training Specialist – Remote Worker Business Unit: Carpet One - Managed the training life cycle, from initial analysis through evaluation, responsible for content development and overseeing production design (internal and freelance) within three uniquely branded online corporate universities. - Including: conducting content audits of current courses and identifying gaps for development of new content areas - Rewriting in-person training and developed digital assets for over 100 hours of interactive online content - Scripting and producing educational webinars and videos. Show less

Director Of Publications

• Jun 2000 - Oct 2002

• Write, edit and art direct print & digital publications to support enrollment strategy • Managed on campus media events including speakers, publicity, and on-site logistics • Managed staff and budgets for publications, graphic design, media events, print shop & web team • Write, edit and art direct print & digital publications to support enrollment strategy • Managed on campus media events including speakers, publicity, and on-site logistics • Managed staff and budgets for publications, graphic design, media events, print shop & web team

Marketing Manager

• 1998 - 2000