Experience

Edith Cowan University

• Australia
• Higher Education
• 700 & Above Employee

• Senior Student Success Analyst

  • Apr 2020 - Present

• Business Development Analyst

  • Oct 2018 - Apr 2020

  I assist ECU faculties and student facing professional teams to strategically prioritise and target audiences, and better align solutions with student preferences. I bring to bear my deep understanding of the domestic market for higher education, and conduct in-depth data analysis and insight development, including:- Market sizing and market share analysis- Bottom-up, granular target audience prioritisation- Sales pipeline analysis- Online surveys- Competitor intelligence- Environmental scanning- Campaign effectiveness measurement



Murdoch University

• Australia
• Higher Education
• 700 & Above Employee

• Senior Market Analyst

  • Jun 2017 - Sep 2018

• Market and benchmarking analyst

  • Mar 2015 - Jun 2017

  I worked with senior leadership and faculty leaders to inform strategic decision making, market targeting and product development based on market insights and analysis. Murdoch, and the higher education sector as a whole, is at a pivotal moment and it is an exciting time to help shape strategic responses.I contributed to:- Improving the targeting of recruitment and marketing efforts based on deep internal and external analysis- Lifting the understanding and visibility of the real student experience, particularly in the early stages of application and enrolment at the university- Informing the redesign of existing offerings to align more closely with student expectations- Bringing a greater external perspective to internal decision making.



CSIRO

• Australia
• Research Services
• 700 & Above Employee

• Senior strategy and markets analyst

  • Sep 2010 - Mar 2015

  CSIRO works with more than 3,000 organisations each year for a total value of more than $500M. I was part of a small team focused on future growth options and commercial activities. In my role I provided strategic market and business analysis to aid better decision making. I worked directly with senior science and business leaders to provide high quality advice. In particular, my role involved: - Supporting senior leaders in development of science and business strategy. I generally supported the front end of the strategy process, including through identifying strategic options based on market analysis and advising on the best decision making framework to apply. In some cases I worked side by side with senior leaders throughout the process as a sounding board and trusted advisor - Developing targeted market analysis to assist leaders to prioritise their research portfolio, inform commercialisation planning and new client targeting. I prepared this using secondary market research on industries and technologies; however there was a significant element of creativity required to understand the commercial potential, as many of the research areas and innovation CSIRO is thinking about now will take years to be market-ready. I was able to 'switch gears' quite dramatically and rapidly immerse myself in an unfamiliar industry or technology - Development of value added business analysis and high level business cases to help inform our Executive Team and CEO. I took ambiguous ideas and converted them into real options - Driving forward high priority initiatives or improvements - doing whatever it takes to achieve a given outcome. This included coordination between functions, planning, or working as part of a team to develop a finished product. People came to me when something needed to be done right and/or done quickly - I built a reputation for delivery.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Senior Consultant

  • Aug 2007 - Aug 2010

  As a senior consultant in Strategy and Operations at Deloitte, I worked directly with senior client stakeholders and independently managed projects/project streams, as part of a Deloitte team. My experience included: - Project management for the implementation of activity based costing - Change management, influencing and communications for an operational excellence program - Designing and implementing improved operational performance reporting processes and formats - Contributing to the development of an innovation strategy, process and systems for multiple organisations. I worked with clients in sectors spanning oil and gas, higher education, electricity transmission and distribution and financial services. In some cases I worked as part of a large consulting team, in others I worked directly with the client on a one on one basis. I was consistently recognised as a high performer and was promoted on an accelerated timeframe. I was also nominated for Deloitte's national awards. I also co-developed and delivered an internal training program on Excel, with a particular focus on usability and effective design of Excel data and charts.



GESB

• Australia
• Financial Services
• 1 - 100 Employee

• Marketing analyst

  • Nov 2004 - Aug 2007

  GESB is the superannuation fund for the WA Public Sector. I joined GESB as a graduate analyst and rapidly gained exposure via a variety of roles within the marketing and product management team. This was a period of significant change for the organisation and I worked with extremely capable marketing professionals and learned an enormous amount. During my time at GESB I was primarily supporting delivery of marketing objectives or activities through: - The development of a framework for ongoing product, competitor and market analysis. I regularly summarised recent competitor activity and other external trends to the Board and Executive team - Contribution to strategic marketing planning. I made a strong contribution to strategic marketing planning, product planning and improvement and led the development of the online channel strategy - Assistance with customer analysis, segmentation and predictive behaviour analysis - Assistance with measuring marketing campaign effectiveness - Development of digital marketing and communications including assisting with redevelopment of the public website and intranet. I also worked directly with GESB's CEO to prepare external presentations and speeches and provide compelling market analysis or evidence to substantiate key arguments. Upon leaving GESB I had a strong understanding of the professional marketing and product management function and wanted to build on this through greater exposure to broader business issues and activities via management consulting.