Experience

Wisp

• United States
• Medical Practices
• 1 - 100 Employee

• Brand Writer

  • Mar 2021 - Present



all.health

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Health Content Strategist and Writer

  • Jun 2020 - Mar 2021

  • Planned and implemented an in-app, data-driven content strategy to provide a tailored user experience• Researched and wrote medically relevant, medically accurate, long and short form Insights, Pledges, and Surveys to drive user engagement• Managed content entry into a custom-built CMS using HTML and CLIPS; helped to ensure correct implementation and rollout of live content and collaborated with developers to improve user experience• Supported domestic and international research efforts by providing recruitment materials (flyers, webpages), research-specific app content, and guides to research partners• Provided editorial review, revision and proofreading of white papers, user guides, website and app copy, marketing and presentation materials, customer support emails/messaging, and any other external or user-facing materials



Apostrophe

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Lead Writer | Content Strategist

  • Nov 2018 - Jan 2020

  • Managed brand blog (The Possessive) and responsible for reporting metrics, including: doubling trust score in a single quarter, increasing monthly conversions from post to purchase, and capturing 15% click-through from post to post• Researched and wrote the majority of long form blog posts; collaborated with developers to design Content Management System to improve SEO and reader experience • Primary copywriter for all brand channels including emails, website copy, packaging/print copy, and patient messaging; balanced the priorities of multiple stakeholders across brand copy (Marketing, Design, and Customer Service)• Responsible for content/SEO strategy in conjunction with Head of Growth; pitched content collaborations (blog post/social media exchanges) and partnerships with other brands• Ensured consistency in brand voice and style across channels (social media, email campaigns, and website) and established comprehensive style guide for coordination across product teams



Gilead Sciences

• United States
• Biotechnology Research
• 700 & Above Employee

• Editor

  • Jul 2018 - Nov 2018

  • Worked as a member of the Promotional Review Committee (PRC) and the Editorial team to edit and proofread Gilead’s marketing and educational materials; primary focus is on HIV branded and unbranded materials while covering other therapeutic areas as needed• Ensured consistency in voice and style across pieces; worked on building out and enforcing a style guide that will draw brands together visually for print, digital, and web (including social media)• Walked materials through the PRC process to ensure all changes and revisions are applied and content is culturally competent• Proofed materials against healthcare provider and consumer Important Safety Information documents and are accurately matched to these documents



California Department of Public Health - STD Prevention Branch

• Health Educator

  • Aug 2017 - Jun 2018

  • Worked on a team to generate, edit, proofread and fact check for Sexual Health Education trainings that are in compliance with the California Healthy Youth Act; these trainings are designed to assist public school teachers and other educators teach sexuality education in a comprehensive and inclusive manner• Assisted with website migration tasks that included making documents compliant with the Americans with Disabilities Act• Contributed to the Adolescent Sexual Health Work Group blog with posts on current events and topics relevant for sexual health educators• Created a newsletter each month with current events and articles that are relevant for the adjunct trainers who implement Sexual Health Education trainings