Marketing and Communications Leader

• Jul 2021 - Present

Digital Marketing Program Advisory Board Member

• Jun 2020 - Present

Executive Marketing and Communications Consultant

• May 2020 - Jul 2021

I have led marketing, communications, and public relations efforts for companies and communities focused on delivering the highest level customer experience. In this capacity, I have helped market a county's efforts to go green, developed a growth strategy for a global educational organization, helped authors market their books, helped a publisher raise awareness, drove clients to an entertainment educator, and built a content marketing plan for a regional wellness center. I was fortunate to be able to use a depth of strategic thinking and breadth of industry knowledge to help companies succeed with their B2B and B2C markets.

Head of Marketing, Communications, and Public Relations

• Nov 2019 - May 2020

Industries: Technology, Education, StaffingMy responsibilities were broad as I joined a new leadership team that was charged with taking the company in a different direction. Reporting to the COO, I partnered with outside agencies to complete a brand refresh, including a new website loaded with marketing content in written, graphic, and video formats. My marketing communications plan also included events, public relations, and inbound marketing elements. I developed a comprehensive digital marketing plan and calendar to be executed using Hubspot, produced a multitude of testimonial videos, and handled all multimedia aspects of an online course for tech certification. This role incorporated both B2B and B2C skillsets in a very challenging atmosphere.

Chief Marketing Officer Consultant

• Apr 2018 - Jan 2019

Industries: Real Estate, Technology, Professional Services, ConsultingI truly enjoyed working with a NY-based company that is disrupting the property tax management industry. The MGNY leaders are whip-smart and ready for growth and brought me aboard to help the firm pivot to a more profitable customer base. My role, reporting to the COO, was to grow brand awareness and consideration, establish and lead marketing and communication efforts, and drive thought leadership using a broad spectrum of my skills, strengths, and expertise. It included a brand refresh with a new website, digital marketing, public relations, and a plan and calendar for useful content. I also worked with an outside agency to deliver a one-of-a-kind client event including related public relations opportunities.

Vice President, Integrated Marketing

• Aug 2016 - Apr 2018

Industries: Financial Services, Banking, Insurance, Treasury ManagementI gratefully led a high-performing, geographically dispersed team of marketers. This power-house team drove end-to-end campaign development and management for multiple business lines, both new and established. Leading large cross-functional task forces, we developed and oversaw the execution of a number of omnichannel efforts including the International Business Indicator, Construction Industry Forecast, and large scale trade-shows and events. It was a high-profile position that allowed me to showcase my relationship-building and collaboration skills during multiple marketing department reorganizations and process changes.

Vice President, Capital Finance Marketing & Communications

• Jun 2009 - Aug 2016

I enjoyed a wonderful opportunity to lead a team that partnered with savvy business leaders to market complex financial products and services to companies of all sizes. It enabled me to use my innovation and creative skills for social media, thought leadership, web site development, and digital campaigns that delivered measurable marketing ROI. The team leader, Gene Swift, encouraged collaboration and involvement from the entire team on high profile projects which helped me improve my relationship building skills and provided the opportunity to work closely with very senior business leaders in such a way that I had direct impact on the success of the business and Wells Fargo as a whole.

Vice President, Business Credit Marketing & Communications

• Apr 2008 - Jun 2009

In this role I oversaw marketing and communications for niche financial products and services that support small businesses growth. I partnered with my legal and compliance colleagues to create a robust thought leadership and social media program from scratch. Wells Fargo was going through massive change with the acquisition of Wachovia bank which provided me the opportunity to be part of a cross-functional team leading client communications efforts as we brought together multiple IT systems, customer service processes, and legal entities.I benefited from an exceptional manager, Christine Headrick, who allowed me to lead and participate in projects where I could learn and grow in my career.

Senior Director of Marketing

• Apr 2006 - Apr 2008

Industries: Technology, SaaSI was fortunate to be part of a smart, entrepreneurial group that developed and marketed software under the Unified Communications tools. In this fast-paced role, I created, executed, and measured multi-channel, global marketing and communications strategies targeted toward the C-suite. This included working closely with sales and client services teams to develop and execute efforts such as London-based client advisory events, direct mail, digital campaigns, and surveys.

Marketing Director

• Apr 2004 - Apr 2006

Industries: Financial Services, Professional ServicesReporting to the President, I created implemented, and managed global marketing plans, strategies, and budgets for a small company in a niche, but necessary, financial services industry. I partnered with business and sales leadership to ensure all marketing and communications campaigns and programs aligned with business goals. Industries: Financial Services, Professional ServicesReporting to the President, I created implemented, and managed global marketing plans, strategies, and budgets for a small company in a niche, but necessary, financial services industry. I partnered with business and sales leadership to ensure all marketing and communications campaigns and programs aligned with business goals.

Marketing Manager

• Jul 2000 - Apr 2004

Industries: Transportation, Professional Services, SaaSI managed a team responsible for branding, marketing communications, media relations, creative services, and sales administration for a global corporate fleet leasing and management firm. My team and I successfully supported an intelligent, driven sales organization facing complex selling situations through a deep understanding of the business and the sales cycle. Relationships with key clients and trade organizations ensured we were on track with programs and initiatives. It was an honor report to the head of sales and marketing, Scott Pattullo, as he demonstrated true leadership.

Divisional Marketing Manager

• Dec 1998 - Jul 2000