Experience

Spec

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Product Marketing

  • Apr 2023 - Present



Atlassian

• Australia
• Software Development
• 700 & Above Employee

• Senior Product Marketing Manager, Enterprise Agility

  • Jan 2021 - Feb 2023

  • Developed and executed targeted marketing programs designed to reach specific customer segments and specific roles, ranging from product users to C-level executives. Increased time to conversion to meet ambitious lead nurture goals. • Launched a robust webinar program that drove high results landing one series in the top 3 in attendance and conversions in Atlassian history. • Crafted editorial themes and managed calendars for new content across channels, including email, paid… Show more • Developed and executed targeted marketing programs designed to reach specific customer segments and specific roles, ranging from product users to C-level executives. Increased time to conversion to meet ambitious lead nurture goals. • Launched a robust webinar program that drove high results landing one series in the top 3 in attendance and conversions in Atlassian history. • Crafted editorial themes and managed calendars for new content across channels, including email, paid advertising, corporate blog, and web properties. • Identified and interviewed customers in enterprise customer accounts and developed content for sales enablement programs, including training profiles, buyer personas, and case studies. • Managed a full team of contractors and interns and partnered with cross-department teams to deliver programs. Select Highlights: -Secured customers for case studies, webinars, and as event speakers -Activated internal SMEs to develop top-of-funnel content on scaled agile, virtual PI planning, and enterprise agility. -Engaged the thriving Atlassian community for a partnership product launch with Tempo Software. Show less • Developed and executed targeted marketing programs designed to reach specific customer segments and specific roles, ranging from product users to C-level executives. Increased time to conversion to meet ambitious lead nurture goals. • Launched a robust webinar program that drove high results landing one series in the top 3 in attendance and conversions in Atlassian history. • Crafted editorial themes and managed calendars for new content across channels, including email, paid… Show more • Developed and executed targeted marketing programs designed to reach specific customer segments and specific roles, ranging from product users to C-level executives. Increased time to conversion to meet ambitious lead nurture goals. • Launched a robust webinar program that drove high results landing one series in the top 3 in attendance and conversions in Atlassian history. • Crafted editorial themes and managed calendars for new content across channels, including email, paid advertising, corporate blog, and web properties. • Identified and interviewed customers in enterprise customer accounts and developed content for sales enablement programs, including training profiles, buyer personas, and case studies. • Managed a full team of contractors and interns and partnered with cross-department teams to deliver programs. Select Highlights: -Secured customers for case studies, webinars, and as event speakers -Activated internal SMEs to develop top-of-funnel content on scaled agile, virtual PI planning, and enterprise agility. -Engaged the thriving Atlassian community for a partnership product launch with Tempo Software. Show less



Sia Partners

• France
• Business Consulting and Services
• 700 & Above Employee

• Product Marketing Content Strategist - Atlassian, Jira Align

  • Feb 2020 - Jan 2021

  I develop demand gen campaigns and sales enablement programs for Atlassian’s enterprise portfolio management solution. Themes include value stream mapping, Lean portfolio management, and scaled agile development. I develop owned, earned, and paid programs focused on brand awareness and lead conversion. Select Highlights: -Partnered with customer marketing to deliver a case study with a marquee account plus mini-case studies with partners for the Atlassian blog. -Activated internal… Show more I develop demand gen campaigns and sales enablement programs for Atlassian’s enterprise portfolio management solution. Themes include value stream mapping, Lean portfolio management, and scaled agile development. I develop owned, earned, and paid programs focused on brand awareness and lead conversion. Select Highlights: -Partnered with customer marketing to deliver a case study with a marquee account plus mini-case studies with partners for the Atlassian blog. -Activated internal SMEs to develop top-of-funnel content on scaled agile, virtual PI planning, and enterprise agility.

• Product Marketing Content Strategist - Atlassian, Cloud migrations and security

  • Dec 2018 - Jan 2020

  Leading a team of writers, I delivered cloud security and cloud migration marketing assets. I developed thought-leadership content with Atlassian’s CISO, the Head of Risk and Compliance, and the Head of Privacy in support of the Cloud Trust program. Select Highlights: -Developed The Atlassian Guide to Cloud Identity and Access Governance, which earned 900+ downloads at launch. -Created foundational content for the cloud migration campaign, including top-performing blog posts… Show more Leading a team of writers, I delivered cloud security and cloud migration marketing assets. I developed thought-leadership content with Atlassian’s CISO, the Head of Risk and Compliance, and the Head of Privacy in support of the Cloud Trust program. Select Highlights: -Developed The Atlassian Guide to Cloud Identity and Access Governance, which earned 900+ downloads at launch. -Created foundational content for the cloud migration campaign, including top-performing blog posts, "The biggest difference between server and cloud" and "How to choose a cloud migration strategy."



Jamie McLeod-Skinner for Oregon (Congressional Campaign - OR-D2)

• Bend, Oregon Area

• Director Of Communications

  • Sep 2018 - Nov 2018

  I joined this campaign-in-progress and took over remote team of staff and volunteer writers, graphic designers, digital advertising and social media agencies in an incredibly fast-paced culture, working against hard publishing deadlines, and that all important date—election day! I developed integrated communications plans to promote the name recognition and policy platforms for the congressional candidate, including op-eds, social media campaigns, and press outreach. Select… Show more I joined this campaign-in-progress and took over remote team of staff and volunteer writers, graphic designers, digital advertising and social media agencies in an incredibly fast-paced culture, working against hard publishing deadlines, and that all important date—election day! I developed integrated communications plans to promote the name recognition and policy platforms for the congressional candidate, including op-eds, social media campaigns, and press outreach. Select highlights: • I shifted press coverage of the unveiling of the incumbent’s signature opioid legislation to include McLeod-Skinner’s opposition, taking the wind out of the opponent's PR plans and built new momentum toward election day. • For healthcare access messaging I coined the phrase “you shouldn’t have to call your Congressman to see your doctor,” a phrase so powerful the opponent started using it. Show less I joined this campaign-in-progress and took over remote team of staff and volunteer writers, graphic designers, digital advertising and social media agencies in an incredibly fast-paced culture, working against hard publishing deadlines, and that all important date—election day! I developed integrated communications plans to promote the name recognition and policy platforms for the congressional candidate, including op-eds, social media campaigns, and press outreach. Select… Show more I joined this campaign-in-progress and took over remote team of staff and volunteer writers, graphic designers, digital advertising and social media agencies in an incredibly fast-paced culture, working against hard publishing deadlines, and that all important date—election day! I developed integrated communications plans to promote the name recognition and policy platforms for the congressional candidate, including op-eds, social media campaigns, and press outreach. Select highlights: • I shifted press coverage of the unveiling of the incumbent’s signature opioid legislation to include McLeod-Skinner’s opposition, taking the wind out of the opponent's PR plans and built new momentum toward election day. • For healthcare access messaging I coined the phrase “you shouldn’t have to call your Congressman to see your doctor,” a phrase so powerful the opponent started using it. Show less



Lytics

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Content

  • Feb 2018 - Sep 2018

  I managed a full creative team, developing marketing programs and assets mapped to buyer personas as they move through the stages of the customer journey. I developed narrative themes and managed editorial calendars for demand gen programs, social channels, webinars, white papers, and sales support. Select highlights: • In support of the company’s new brand messaging campaign, I lead the development of all content and graphics assets, including event displays and materials for two… Show more I managed a full creative team, developing marketing programs and assets mapped to buyer personas as they move through the stages of the customer journey. I developed narrative themes and managed editorial calendars for demand gen programs, social channels, webinars, white papers, and sales support. Select highlights: • In support of the company’s new brand messaging campaign, I lead the development of all content and graphics assets, including event displays and materials for two high-profile industry trade shows. I led the redesign of the company website, wrote all copy, and oversaw the new implementation of CraftCMS. • In preparation for GDPR, I produced an educational series with an industry expert, including sales training, blog posts, and a webinar. Show less I managed a full creative team, developing marketing programs and assets mapped to buyer personas as they move through the stages of the customer journey. I developed narrative themes and managed editorial calendars for demand gen programs, social channels, webinars, white papers, and sales support. Select highlights: • In support of the company’s new brand messaging campaign, I lead the development of all content and graphics assets, including event displays and materials for two… Show more I managed a full creative team, developing marketing programs and assets mapped to buyer personas as they move through the stages of the customer journey. I developed narrative themes and managed editorial calendars for demand gen programs, social channels, webinars, white papers, and sales support. Select highlights: • In support of the company’s new brand messaging campaign, I lead the development of all content and graphics assets, including event displays and materials for two high-profile industry trade shows. I led the redesign of the company website, wrote all copy, and oversaw the new implementation of CraftCMS. • In preparation for GDPR, I produced an educational series with an industry expert, including sales training, blog posts, and a webinar. Show less



Connective DX (now Concentrix Catalyst)

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Content Strategist

  • Feb 2016 - Feb 2018

  • Developed corporate website content plans for clients in highly-regulated industries. For a global customer, I designed integrations between translation software and the CMS. • Delivered detailed and structured content architecture plans to a team of graphic designers, front-end developers, and writers. Working with the Insights and Optimization team, I developed content plans to support personalized marketing programs. • Developed strategic website and social media content… Show more • Developed corporate website content plans for clients in highly-regulated industries. For a global customer, I designed integrations between translation software and the CMS. • Delivered detailed and structured content architecture plans to a team of graphic designers, front-end developers, and writers. Working with the Insights and Optimization team, I developed content plans to support personalized marketing programs. • Developed strategic website and social media content plans for corporate communications clients in highly-regulated industries. Includes editorial plans that integrate corporate communications, marketing programs, and social media channels. • Delivered structured content development plans to graphic designers, front-end developers, and CMS developers (Sitecore and Adobe Experience Manager). • Advise copywriters (some on the client side) in best practices for writing branded, structured content for better governance and change management. • Identified both new business opportunities within existing clients and cost-savings measures to improve project profitability, totalling $100K in revenue in 3 months. Show less • Developed corporate website content plans for clients in highly-regulated industries. For a global customer, I designed integrations between translation software and the CMS. • Delivered detailed and structured content architecture plans to a team of graphic designers, front-end developers, and writers. Working with the Insights and Optimization team, I developed content plans to support personalized marketing programs. • Developed strategic website and social media content… Show more • Developed corporate website content plans for clients in highly-regulated industries. For a global customer, I designed integrations between translation software and the CMS. • Delivered detailed and structured content architecture plans to a team of graphic designers, front-end developers, and writers. Working with the Insights and Optimization team, I developed content plans to support personalized marketing programs. • Developed strategic website and social media content plans for corporate communications clients in highly-regulated industries. Includes editorial plans that integrate corporate communications, marketing programs, and social media channels. • Delivered structured content development plans to graphic designers, front-end developers, and CMS developers (Sitecore and Adobe Experience Manager). • Advise copywriters (some on the client side) in best practices for writing branded, structured content for better governance and change management. • Identified both new business opportunities within existing clients and cost-savings measures to improve project profitability, totalling $100K in revenue in 3 months. Show less



Jama Software

• United States
• Software Development
• 100 - 200 Employee

• Product Marketing Manager

  • Nov 2013 - Jan 2016

  • Developed and executed product marketing and sales enablement programs designed to target systems engineers and agile product management within integrated systems product companies, including target personas, sales presentation decks, product datasheets, and content for corporate website. Created a web-based sales playbook designed to give managers a continuous feedback loop to improve content and training. • Developed editorial themes and manage calendars for new content; package and… Show more • Developed and executed product marketing and sales enablement programs designed to target systems engineers and agile product management within integrated systems product companies, including target personas, sales presentation decks, product datasheets, and content for corporate website. Created a web-based sales playbook designed to give managers a continuous feedback loop to improve content and training. • Developed editorial themes and manage calendars for new content; package and distribute to social channels; manage content, creative, and budget for social advertising. Within six months, increased key social channel traffic to website by 28% and blog traffic by 73%. • Continuously audited marketing content to identify gaps and opportunities to repurpose existing content for new distribution; developed creative, copywriting, and distribution plans. • Using a combination of content and social influencer tools, built a targeted social marketing program increasing follower count in systems engineering and agile product management by 27% and accelerated influencer relationships by 38%. • Primary copywriter for pre-sale product marketing programs; contributed to customer marketing programs and product announcements to Jama Support Community. • Developed and executed the GTM strategy for white-labeled integrations product launch with a software partner, Tasktop. Created messaging and spokesperson talking points. Developed training and content for Sales, Services, and Customer Success departments. Worked with internal creative team to develop content for trade show events. Produced launch webinar with software partner. • Established the company's first Net Promoter Score (NPS) program, leading a cross-departmental team through data gathering, analysis, and response to customer feedback.

• Customer Marketing Manager

  • Jun 2013 - Nov 2013

  • Identified and interviewed existing customers in primary target market and developed content for sales enablement programs, including training profiles, buyer personas, and case studies. • Developed sales expansion program to target development groups within a key strategic customer; produced a custom webinar series with supporting website and content. • Developed customer reference program; set up supporting infrastructure within Salesforce.com.



Babcock Jenkins

• United States
• Advertising Services
• 1 - 100 Employee

• Content Strategist

  • Apr 2012 - Jun 2013

  Developed content strategy and managed content development for B2B clients, beginning with customer research, persona development and experience design mapping. Conducted content audits, mapping to business goals and content marketing best practices, then developed and led execution of plans for copywriting and creative design. Clients included American Express, Attachmate, Illumina, and Google. Developed content strategy and managed content development for B2B clients, beginning with customer research, persona development and experience design mapping. Conducted content audits, mapping to business goals and content marketing best practices, then developed and led execution of plans for copywriting and creative design. Clients included American Express, Attachmate, Illumina, and Google.



Puppet

• IT Services and IT Consulting
• 100 - 200 Employee

• Product & Solutions Marketing Manager

  • Sep 2010 - Feb 2012

  Developed the brand story for two major product releases of Puppet Enterprise (1.0 and 2.0). Worked with sales to develop business strategy in differentiation of open source software vs. enterprise product, as well as differentiation from competitors. Worked closely with product management, sales, and engineering to develop in-depth product and solutions information for a highly technical audience. Content development for website, webinars, white papers, and all related marketing collateral… Show more Developed the brand story for two major product releases of Puppet Enterprise (1.0 and 2.0). Worked with sales to develop business strategy in differentiation of open source software vs. enterprise product, as well as differentiation from competitors. Worked closely with product management, sales, and engineering to develop in-depth product and solutions information for a highly technical audience. Content development for website, webinars, white papers, and all related marketing collateral included copywriting, illustration, and managing graphic designers. Started as an independent consultant then joined the company full-time to manage the GTM plan and execution for the first Puppet Enterprise paid software. Show less Developed the brand story for two major product releases of Puppet Enterprise (1.0 and 2.0). Worked with sales to develop business strategy in differentiation of open source software vs. enterprise product, as well as differentiation from competitors. Worked closely with product management, sales, and engineering to develop in-depth product and solutions information for a highly technical audience. Content development for website, webinars, white papers, and all related marketing collateral… Show more Developed the brand story for two major product releases of Puppet Enterprise (1.0 and 2.0). Worked with sales to develop business strategy in differentiation of open source software vs. enterprise product, as well as differentiation from competitors. Worked closely with product management, sales, and engineering to develop in-depth product and solutions information for a highly technical audience. Content development for website, webinars, white papers, and all related marketing collateral included copywriting, illustration, and managing graphic designers. Started as an independent consultant then joined the company full-time to manage the GTM plan and execution for the first Puppet Enterprise paid software. Show less



The New Civilization

• Portland, Oregon

• Content Strategist

  • Jan 2008 - Aug 2011

  Strategist to maverick marketing teams focused on building strong relationships with customers. Key client projects include: Tripwire – Continuing on the relationship I developed with this client while running Tweak, delivered five consecutive website brand redesigns, including content strategy, information architecture and interface design. Provided content strategy, copywriting and design services in the creation of sales collateral, product demos, and trade show booth design… Show more Strategist to maverick marketing teams focused on building strong relationships with customers. Key client projects include: Tripwire – Continuing on the relationship I developed with this client while running Tweak, delivered five consecutive website brand redesigns, including content strategy, information architecture and interface design. Provided content strategy, copywriting and design services in the creation of sales collateral, product demos, and trade show booth design. Major Chip Maker – Three years in a row, designed and conducted an annual user study for the internal marketing asset management system of a major technology corporation. Worked with the software vendor to prioritize usability improvements, and with the client on improving governance policies. Show less Strategist to maverick marketing teams focused on building strong relationships with customers. Key client projects include: Tripwire – Continuing on the relationship I developed with this client while running Tweak, delivered five consecutive website brand redesigns, including content strategy, information architecture and interface design. Provided content strategy, copywriting and design services in the creation of sales collateral, product demos, and trade show booth design… Show more Strategist to maverick marketing teams focused on building strong relationships with customers. Key client projects include: Tripwire – Continuing on the relationship I developed with this client while running Tweak, delivered five consecutive website brand redesigns, including content strategy, information architecture and interface design. Provided content strategy, copywriting and design services in the creation of sales collateral, product demos, and trade show booth design. Major Chip Maker – Three years in a row, designed and conducted an annual user study for the internal marketing asset management system of a major technology corporation. Worked with the software vendor to prioritize usability improvements, and with the client on improving governance policies. Show less



Tweak Interactive

• Technology, Information and Internet

• Principal, User Experience Lead & Content Strategist

  • Nov 2000 - Dec 2007

  Owned and managed Tweak, one of the first agencies to develop a practice around user-centered digital marketing design with a focus on content strategy. Delivered content strategies and architectures for B2B websites. Managed business development and strategic relationships with all clients including Jive Software, Unicru, Euro/RSCG, Wells Fargo, Tripwire and OPB/Annenberg/CPB. Owned and managed Tweak, one of the first agencies to develop a practice around user-centered digital marketing design with a focus on content strategy. Delivered content strategies and architectures for B2B websites. Managed business development and strategic relationships with all clients including Jive Software, Unicru, Euro/RSCG, Wells Fargo, Tripwire and OPB/Annenberg/CPB.



Rapidigm

• Information Technology & Services
• 1 - 100 Employee

• Senior Project Manager

  • 1999 - 2000

  Managed content development, strategy, research, budgets and timelines for multiple $1 million websites. Ensured all project deliverables aligned with client scope and budget. Recruited, hired and managed teams of designers, writers and programmers, both internal and external resources. Managed content development, strategy, research, budgets and timelines for multiple $1 million websites. Ensured all project deliverables aligned with client scope and budget. Recruited, hired and managed teams of designers, writers and programmers, both internal and external resources.