Katherine Powers

Senior Sales Director at Media Lodge
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Contact Information
Location
West Palm Beach, Florida, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Sales Director
      • Oct 2022 - Present
    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Director of Marketing and Ecommerce
      • Nov 2021 - Oct 2022
    • Director, Advertising Sales & Operations
      • Nov 2019 - Nov 2021

    • Director, Advertising Operations
      • May 2017 - Nov 2019

      Greater Minneapolis-St. Paul Area Oversee and manage operations of digital sales production and fulfillment of all digital campaigns on the Media Lodge Network including direct buys and programmatic advertising along with placement and management of arbitrage buys. Responsible for evaluating new technologies, collaborating with and advising Sales, Marketing, Product Development, and Engineering Teams as well as clients and vendors to develop, implement and align with corporate strategies and programs. Develop strategies and new… Show more Oversee and manage operations of digital sales production and fulfillment of all digital campaigns on the Media Lodge Network including direct buys and programmatic advertising along with placement and management of arbitrage buys. Responsible for evaluating new technologies, collaborating with and advising Sales, Marketing, Product Development, and Engineering Teams as well as clients and vendors to develop, implement and align with corporate strategies and programs. Develop strategies and new products to meet both budgeted goals and client needs to ensure mutual success. Oversee Digital Ad Operations fulfillment team. Manage to inventory, budget and ensure successful campaign management, reporting and optimization/sales strategy.

    • United States
    • Senior Manager, Client Success
      • Jan 2017 - May 2017

      Greater Minneapolis-St. Paul Area Responsible for the overall direction of the Client Success team, and acted as the primary liaison between LAKANA and its clients. Oversaw the Client Success team while also directly overseeing client accounts. Collaborated daily with Product Development and Engineering Teams to plan and execute the delivery of solutions and products to meet client needs. Nurtured client relationships using expertise, creativity and passion to meet client needs and provide a world-class service experience.

    • Senior Manager, Ad Services, Digital Agency
      • Aug 2015 - Jan 2017

      Greater Minneapolis-St. Paul Area Lead, manage, and direct multiple teams (15 reports servicing 132 websites) in-house, remotely, and internationally for Digital Ad Operations, Programmatic Advertising, Client Support, National Advertising, and Digital Revenue Services arms.

    • Manager, Ad Trafficking, Digital Agency
      • Sep 2013 - Jul 2015

      Greater Minneapolis-St. Paul Area Responsible for daily operations of Digital Ad Operations teams in-house, remotely, and internationally. Collaborate with Client Services team to execute successful digital advertising campaigns, foster renewals, report meaningful data, and deliver high quality service and results.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Informaticist | Data & Knowledge Engineer
      • May 2011 - Aug 2013

      Rochester, New York Area Assess requirements, locate and analyze data. Evaluate data formats and flow to ultimately transform it into computable data used to drive solutions that will increase customer revenue and compete with industry leaders.

    • Support Engineer
      • Feb 2009 - May 2011

      Rochester, New York Area Provided direct support via phone, email, and CRM system through researching and resolving issues encountered in utilizing e-commerce applications by over 200 e-commerce business customers located across the U.S.A. and abroad.

    • United States
    • Retail
    • 700 & Above Employee
    • eCommerce Coordinator
      • Oct 2003 - Jan 2009

      Orchestrated cooperation of and worked closely with multiple internal and external teams to support and promote customer loyalty, online presence and business growth. Oversaw and reacted to tight timelines and time-sensitive initiatives set by vendors, manufacturers and industry partners. Responsible for supervising E-commerce Administrator and E-commerce Merchandising Coordinator to manage product assortment ensuring robust content and strong online presence.

    • Treasury and Cash Accountant
      • Jul 1999 - Oct 2003

      Promoted from Payables Associate to Treasury/Cash Accountant - performed daily reconciliation of store cash/credit card activity to general ledger. Responsible for daily monitoring of company cash position, monthly reconciliation and review of bank account balances. Monitored and reported on check verification process. Managed credit card and check fraud issues. Managed relationships with banking institutions, credit card companies, fraud investigators and armored carriers.

Education

  • University of Minnesota - Carlson School of Management
    Project Management
    2002 - 2002
  • New Horizons Computer Learning Centers of Minnesota
    Web/Multimedia Management and Webmaster
    2007 - 2007
  • Hennepin Technical College
    COMPUTER AND INFORMATION SCIENCES AND SUPPORT SERVICES
    1996 - 1996
  • University of Minnesota-Twin Cities
    Mathematics
    1995 - 1995

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