Associate Media Director

• Jan 2022 - Present

Accounts: J.M. Smucker & American Girl Accounts: J.M. Smucker & American Girl

Associate Director Of Strategy

• Nov 2021 - Jan 2022

Account: GoogleBrands: Nest, Chromebook, Fi, Workspace, Android, Cloud, Pay

Strategy Supervisor

• Nov 2019 - Nov 2021

Account: GoogleBrands: Nest, Chromebook, Pixelbook, Fi, Workspace, Android, Cloud, Pay

Strategist

• Sep 2018 - Oct 2019

Account: GoogleBrands: Home/Nest, Chromebook, Pixelbook

Assistant Analyst, Digital Investment

• Jun 2017 - Sep 2018

Account: Delta Air Lines

PHD/UGA Grady Scholar

• Oct 2016 - May 2017

- Selected as 1 of 7 University of Georgia Grady students to partner with PHD Worldwide to research and develop a consumer insights report for the New York office - Conduct qualitative research on the media habits and multicultural perspectives of millennials

Account Executive

• Sep 2016 - May 2017

- Client: Georgia Theatre - Work for the student-run, full service advertising agency to create a strategic and creative advertising plan for Georgia Theatre, a concert venue in Athens - Emphasis placed on marketing efforts for other brand offerings such as the Rooftop at Georgia Theatre - Client: Georgia Theatre - Work for the student-run, full service advertising agency to create a strategic and creative advertising plan for Georgia Theatre, a concert venue in Athens - Emphasis placed on marketing efforts for other brand offerings such as the Rooftop at Georgia Theatre

Vice President of Programming

• Apr 2016 - May 2017

- Coordinate 2 Atlanta Advertising Agency Tours for selected AdClub members- Organize and direct all AdClub professional events, (12-16 speaker meetings and 10-12 workshops per year)- Lead communication with advertising industry professionals, serving as the club's student liaison- Develop and plan speaker meeting and workshop content

Professional Programming Chair

• Apr 2015 - Apr 2016

- Serve as liaison between the organization's student members and the industry by fostering network ties between the UGA advertising program and the professional community- Organize 6-8 guest speaker sessions per semester- Organize Shadow Day Program that sends UGA students to various Atlanta agencies for the day

Speaker's Bureau

• Apr 2015 - May 2017

- Educate on and off campus audiences about the lives of persons with disabilities - Engender growth in areas of leadership, self esteem, and social responsibility for students with disabilities - Attend meetings to serve as liaison between the Disability Resource Center and The University of Georgia - Educate on and off campus audiences about the lives of persons with disabilities - Engender growth in areas of leadership, self esteem, and social responsibility for students with disabilities - Attend meetings to serve as liaison between the Disability Resource Center and The University of Georgia

Digital Media Strategy Workshop

• Sep 2016 - Sep 2016

Marketing and Sales Intern

• Jun 2016 - Aug 2016

- Reported directly to the SVP of the 67-title portfolio - Prepared sales briefs, client profiles, and market analysis for sales pitches - Conducted market research to identify opportunities for new advertising client leads within the 19 distinct U.S. market - Pitched new business leads to the National Marketing and Sales team - Analyzed trends in social media data to inform event and promotional strategy - Reported directly to the SVP of the 67-title portfolio - Prepared sales briefs, client profiles, and market analysis for sales pitches - Conducted market research to identify opportunities for new advertising client leads within the 19 distinct U.S. market - Pitched new business leads to the National Marketing and Sales team - Analyzed trends in social media data to inform event and promotional strategy

Assistant Account Executive

• Sep 2015 - May 2016

- Client: Ekkos - Worked for the student-run, full service advertising agency to create a strategic and creative advertising plan for Ekkos, a charitable apparel company - Emphasis placed on developing a cohesive brand identity and raising brand awareness with social media partnerships and publication mentions - Increased Instagram followers by 15.3%; Facebook followers by 11.3%; Twitter by 21.4% - Initiated featured article in in Red & Black publication - Client: Ekkos - Worked for the student-run, full service advertising agency to create a strategic and creative advertising plan for Ekkos, a charitable apparel company - Emphasis placed on developing a cohesive brand identity and raising brand awareness with social media partnerships and publication mentions - Increased Instagram followers by 15.3%; Facebook followers by 11.3%; Twitter by 21.4% - Initiated featured article in in Red & Black publication

Campus Founder

• Sep 2015 - Dec 2015

- Selected by startup social media application to found & grow user base on UGA campus by planning & executing promotional events - Recruited, trained, and led team of five Campus Influencers - Set marketing goals with corporate office - Facilitate the generation of new Content on Speakiesy - Selected by startup social media application to found & grow user base on UGA campus by planning & executing promotional events - Recruited, trained, and led team of five Campus Influencers - Set marketing goals with corporate office - Facilitate the generation of new Content on Speakiesy

Assistant Account Manager- Message Strategy Class

• Sep 2015 - Dec 2015

For my Advertising Message Strategy class, we designed a campaign for Graduate Athens. Our campaign slogan "Enroll at Graduate Athens" embodies how Graduate Athens can ignite memories from the college glory days and aid in the creation of new experiences. Our communication strategy was to use Graduate Athens' many amenities mixed with classic Athens and The University of Georgia vernacular to increase brand awareness and incite a desire within our target market to experience the true personality of Athens without having to leave the property. Show less

Student Delegate

• Jun 2015 - Jul 2015

- Attended seminars, discussions, & workshops throughout the Festival - Reviewed entries & attended award ceremonies - Attended both Health Lions and Innovation Lions in addition to the primary Festival - Attended seminars, discussions, & workshops throughout the Festival - Reviewed entries & attended award ceremonies - Attended both Health Lions and Innovation Lions in addition to the primary Festival

Marketing Team Intern

• Jun 2014 - Jul 2014

- Researched and identified high-potential customer leads in fleet networks to offer innovative software services - Led marketing effort to introduce software through strategic messaging and outreach to new business contacts - Researched and identified high-potential customer leads in fleet networks to offer innovative software services - Led marketing effort to introduce software through strategic messaging and outreach to new business contacts

Summer Sales Intern

• Jun 2013 - Jul 2013

- Used interior design experience to market antique furniture to boutique buyers for B2B wholesale event - Researched customized offerings & discount strategies to use targeted sales strategy with specific large customers - Sold over $1 million in furniture inventory during four-day warehouse sale - Used interior design experience to market antique furniture to boutique buyers for B2B wholesale event - Researched customized offerings & discount strategies to use targeted sales strategy with specific large customers - Sold over $1 million in furniture inventory during four-day warehouse sale

Summer Intern

• Jun 2012 - Jul 2012

- Developed framework to manage logistics & track incoming & outgoing fabric/furniture inventory - Designed store display; strategically paired/placed new & best-selling items to capture sales opportunities - Offered in-home furniture layout & installation services to ensure customer satisfaction & promote loyalty - Developed framework to manage logistics & track incoming & outgoing fabric/furniture inventory - Designed store display; strategically paired/placed new & best-selling items to capture sales opportunities - Offered in-home furniture layout & installation services to ensure customer satisfaction & promote loyalty