Katherine Wong
Senior Lecturer at Hong Kong Metropolitan University- Claim this Profile
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Korean -
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English -
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Mandarin -
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Bio
Credentials
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Artificial Intelligence for Marketing
LinkedInJun, 2022- Oct, 2024 -
Shane Snow on Storytelling
LinkedInAug, 2021- Oct, 2024 -
Certified Digital Marketing Professional
Digital Marketing InstituteAug, 2018- Oct, 2024
Experience
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Hong Kong Metropolitan University
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Hong Kong
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Higher Education
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500 - 600 Employee
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Senior Lecturer
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Aug 2018 - Present
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TCC The Continuity Company
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Hong Kong
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Marketing Manager
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Nov 2016 - Jul 2018
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Business Director
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Jun 2014 - Jun 2015
Led the account servicing teams and handled HK Tourism Board and Wellcome as key clients. Also led various new business pitches. Led the account servicing teams and handled HK Tourism Board and Wellcome as key clients. Also led various new business pitches.
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Arc Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Group Brand Director
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Jan 2013 - Feb 2014
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Regional Business Director
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Oct 2010 - Sep 2012
Working on P&G Pantene Greater China and new business development Working on P&G Pantene Greater China and new business development
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Group Account Director
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Sep 2009 - Sep 2010
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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Senior Account Director
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Oct 2005 - Dec 2007
Account Management (from strategic to executions development as well as production) for Procter & Gamble - Pampers. Successful track records in building brand equity and business in the Greater China region. Account Management (from strategic to executions development as well as production) for Procter & Gamble - Pampers. Successful track records in building brand equity and business in the Greater China region.
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DDB
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United States
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Advertising Services
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700 & Above Employee
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Associate Account Director
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Jun 2000 - Jun 2004
Account Management (including strategic and executions development and production) for Johnson & Johnson - Neutrogena, Clean & Clear; Microsoft, Volkswagen Account Management (including strategic and executions development and production) for Johnson & Johnson - Neutrogena, Clean & Clear; Microsoft, Volkswagen
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Education
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HKUST Business School