Katherine To
Event and Recreation Support Staff at Student Association, George Brown College- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Amanda Ferreira Tiago
I've had the pleasure of working directly with Katherine, and she's an amazing group leader with a talent for creating long-lasting marketing initiatives. Her talent for public speaking captivates listeners and provides significant value to presentations. Working on college projects and volunteering with Katherine has been a delight. She is committed to make a good difference in our community. Katherine is not only a coworker, but also a close friend. I wholeheartedly endorse her for positions requiring leadership, marketing experience, and public speaking abilities.
Quynh Giao Le
I highly recommend Katherine, my colleague and Campaign Specialist for Google Ads, for her outstanding performance and impressive skills in online marketing. Katherine has a remarkable ability to manage her work efficiently while simultaneously building strong relationships with customers.
Amanda Ferreira Tiago
I've had the pleasure of working directly with Katherine, and she's an amazing group leader with a talent for creating long-lasting marketing initiatives. Her talent for public speaking captivates listeners and provides significant value to presentations. Working on college projects and volunteering with Katherine has been a delight. She is committed to make a good difference in our community. Katherine is not only a coworker, but also a close friend. I wholeheartedly endorse her for positions requiring leadership, marketing experience, and public speaking abilities.
Quynh Giao Le
I highly recommend Katherine, my colleague and Campaign Specialist for Google Ads, for her outstanding performance and impressive skills in online marketing. Katherine has a remarkable ability to manage her work efficiently while simultaneously building strong relationships with customers.
Amanda Ferreira Tiago
I've had the pleasure of working directly with Katherine, and she's an amazing group leader with a talent for creating long-lasting marketing initiatives. Her talent for public speaking captivates listeners and provides significant value to presentations. Working on college projects and volunteering with Katherine has been a delight. She is committed to make a good difference in our community. Katherine is not only a coworker, but also a close friend. I wholeheartedly endorse her for positions requiring leadership, marketing experience, and public speaking abilities.
Quynh Giao Le
I highly recommend Katherine, my colleague and Campaign Specialist for Google Ads, for her outstanding performance and impressive skills in online marketing. Katherine has a remarkable ability to manage her work efficiently while simultaneously building strong relationships with customers.
Amanda Ferreira Tiago
I've had the pleasure of working directly with Katherine, and she's an amazing group leader with a talent for creating long-lasting marketing initiatives. Her talent for public speaking captivates listeners and provides significant value to presentations. Working on college projects and volunteering with Katherine has been a delight. She is committed to make a good difference in our community. Katherine is not only a coworker, but also a close friend. I wholeheartedly endorse her for positions requiring leadership, marketing experience, and public speaking abilities.
Quynh Giao Le
I highly recommend Katherine, my colleague and Campaign Specialist for Google Ads, for her outstanding performance and impressive skills in online marketing. Katherine has a remarkable ability to manage her work efficiently while simultaneously building strong relationships with customers.
Credentials
-
YAY Volunteer Certificate - Annual Family Picnic Event
Youth Assisting YouthJul, 2023- Oct, 2024 -
Hootsuite Platform Certification
Hootsuite AcademyMay, 2023- Oct, 2024 -
Advertising on Facebook
LinkedInMar, 2023- Oct, 2024 -
Google SEO Fundamentals
CourseraMar, 2023- Oct, 2024 -
Marketing on Facebook
LinkedInMar, 2023- Oct, 2024 -
Social Media Marketing Foundations
LinkedInMar, 2023- Oct, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageJun, 2020- Oct, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Mar, 2023- Oct, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Dec, 2021- Oct, 2024
Experience
-
Student Association, George Brown College
-
Canada
-
Higher Education
-
1 - 100 Employee
-
Event and Recreation Support Staff
-
Aug 2023 - Present
As a dedicated and creative team member of Student Association, I specialize in managing marketing and promotions for Events & Recreational programming with a strong commitment to enhancing the campus experience for students. My expertise lies in: Strategic Marketing: I excel at developing and executing marketing strategies that drive attendance and engagement. Leveraging a blend of digital marketing, social media, and targeted campaigns, I have consistently boosted event participation and program awareness. Creative Brainstorming: I am driven by innovation and love brainstorming creative ways to involve students on campus. Whether it's organizing unique events or developing exciting programs, I thrive on crafting memorable experiences that resonate with students. Hands-On Event Management: With a hands-on approach, I actively participate in event activities to ensure flawless execution. My dedication to detail and adaptability enables me to address unexpected challenges swiftly, ensuring the seamless flow of events. Exceptional Communication: I am adept at addressing event-related inquiries in person. My communication skills allow me to provide timely and accurate information to attendees, making their experience enjoyable and hassle-free. Driving Student Engagement: I am passionate about fostering a sense of community on campus and believe that engaging events and programs are key. My goal is to create an inclusive and vibrant campus environment that students are proud to be a part of. Show less
-
-
-
Nhat Nhat Pharmaceutical Co.,Ltd
-
Vietnam
-
Pharmaceutical Manufacturing
-
1 - 100 Employee
-
Digital Marketing Specialist - Google Ads
-
Sep 2022 - Mar 2023
This role as an in-house marketer has equipped me with valuable skills and knowledge in captivating content marketing, generating visual marketing assets and enhancing brand visibility. By staying up to date with the latest market trends and consumer behaviors, I am consistently adept at tailoring content to target specific audiences, generate leads and drive meaningful engagement: • Account Management and Optimization: Successfully managed and optimized the company's account system, ensuring its effectiveness and efficiency (monitoring campaign performance, adjusting targeting parameters, and implementing strategic optimizations to maximize results). • Marketing Plan Development: Proposing and implementing marketing plans aimed at increasing brand recognition and driving revenue growth. Leveraged market research and data analysis to identify opportunities, develop compelling campaigns, and execute marketing strategies with measurable outcomes. • Keyword Research and Metrics Analysis: Conducted thorough research on keywords, ad formats, and various metrics such as CPC, CTR, impression rate and conversion rate • Account Setup and Google Tag Manager Implementation: Established and configured Google Ads accounts, leveraging Google Tag Manager to enhance tracking capabilities and monitored potential conversions to improve overall campaign performance. • Collaboration and Output Generation: Collaborated closely with Brand Managers (BMs) and the SEO team to develop and deliver impactful advertising outputs. • Reporting and ROAS Improvement: Generated comprehensive reports on campaign performance, analyzing key metrics and providing valuable insights to improve return on ad spend (ROAS). • Landing Page Optimization: Actively engaged in landing page set-up activities to ensure Search Engine Marketing (SEM) efficiency. Collaborated with cross-functional teams to improve user experience, enhance landing page relevance, and drive higher conversion rates. Show less
-
-
-
TDCX
-
Singapore
-
Outsourcing and Offshoring Consulting
-
700 & Above Employee
-
Campaign Specialist (Agency Builder) on behalf of Google
-
Sep 2021 - Apr 2022
In my role as a Google Ads Representative, I had the privilege of supporting businesses that partnered with Google, including advertising agencies and large enterprises. I was professionally trained in SEM and SEO to assist hundreds of advertisers with campaign optimization, data analysis and market insights. Managing a substantial portfolio of Google Ads accounts, I have attained knowledge in search engine management, conversion generation and innovative technique application to maximize campaign effectiveness:• Business Partner Support: Provided dedicated support to our partners, offering up-to-date information and introducing innovative functions of Google Ads to optimize performance and ensure system integrity.• Market Analysis and Reporting: Conducted in-depth analysis and generated reports with market insights to inform marketing tactics for Google's clients.• Client Partnership Management: Maintained strong partnerships with clients while delivering exceptional performance and revenue results. Successfully managed over 1000 Ads accounts per quarter, ensuring client satisfaction and fostering long-term relationships.Key Gains and Achievements:• Expertise in SEM, SEO, Google Analytics, and other Ads supporting tools: Developed a deep understanding of search engine marketing (SEM) practices, search engine optimization (SEO) strategies, and leveraging tools like Google Analytics to track and optimize campaign performance.• Sales and Communication Skills: Enhanced sales skills and communication abilities while delivering professional customer service to partners and clients.• Marketing Strategy Planning: Gained valuable experience in developing short-term and long-term marketing strategies for enterprises, aligning them with specific business goals and data-driven plans to achieve desired outcomes.• Data Update, Analysis, and Customer Insight: Acquired hands-on experience in real-time data updates, report analysis, and extracting customer insights. Show less
-
-
Digital Marketing Consultant (UMM team) on behalf of Google
-
Oct 2020 - Sep 2021
Roles and responsibilities:• To support advertisers in creating and implementing Google AdWords campaigns • To manage and optimize existing campaign components by giving advice to reach the optimal performance of adsTo help customers with campaign development planning and digital marketing strategy• To create performance reports with recommendations for improvement • To apply and update new technologies as well as applications in the Google network platform to enhance SEMGains and achievements:• Knowledge of SEM, SEO, Google Analytics and other Ads supporting tools• To promote sales skills, communication skills while performing professional customer services • To accumulate experience in short-term and long-term marketing strategy planning for enterprises, based on specific business goals • Real-time practices in data update, report analysis and customer insight Show less
-
-
-
Sumitomo Corporation
-
Mining
-
1 - 100 Employee
-
Business Development Assistant
-
Aug 2018 - Apr 2020
As a Business Development Assistant, I fulfilled a variety of responsibilities to support the efficient operation of the department. Key areas of my role included: • Document Preparation: Proficiently prepared documents and paperwork essential to the projects and initiatives undertaken by the department. • Meeting and Event Coordination: Successfully organized and coordinated meetings and events, including scheduling, logistics management, and providing necessary support to ensure seamless execution. • Translation and Interpretation: Leveraging my bilingual skills, I performed translations of documents from English to Vietnamese and vice versa. Additionally, I provided interpretation services during meetings with partners or staff training sessions when required. • Document Analysis and Research: Conducted comprehensive analysis of documents and performed in-depth research to gather relevant information. I utilized this data to prepare insightful reports, providing valuable insights and recommendations to support decision-making processes of the projects. Throughout my tenure as a Business Development Assistant, I demonstrated strong organizational skills, attention to detail, and the ability to handle multiple responsibilities simultaneously. I contributed to the smooth functioning of the department, fostering efficient communication, and supporting successful project execution. Show less
-
-
Education
-
2023 - 2024
George Brown College
Postgraduate Certificate, Marketing Management - Digital Media -
2014 - 2018
Banking Academy of Vietnam
Bachelor's degree, English of Banking and Finance
Community
