Experience

CBX

• United States
• Design
• 1 - 100 Employee

• Senior Client Director

  • Aug 2022 - Present

• Client Director

  • Apr 2018 - Jul 2022

  • Extensive experience leading large scale ($1B+) brand re-designs, ranging from strategic re-positioning through to comprehensive visual brand worlds. • Strong focus in corporate re-branding initiatives, focused on building brand passion internally as well as with investors and prospective employees. Consulted, creatively and strategically, with C-Suite, VP, and director level marketers, engaging longer term with key stakeholders. • Supported clients on-site as a bridge agency-contract worker for months at a time offering support to in-house creatives, marketing, and innovation teams. • Played the lead role in winning several new million-dollar projects; including RFP development and presentations of capabilities and brand recommendations• Participate in client brand planning, working directly with marketing teams to align projects with yearly strategies, as well as create innovation pipeline strategies that drive product development.

• Senior Client Manager

  • Oct 2017 - Apr 2018

  • Built on existing relationships with long standing clients to a level of true partnership and consultancy• Led large cross functional teams of 10+ people for mainstay pillar brands• Participated in CBX internal culture team

• Client Manager

  • Feb 2017 - Sep 2017

  • Managed and lead several accounts with minimal support, leading both internal and client meetings across innovation, brand strategy, creative development • Constructed client development plans to identify and actualize opportunity, promoting growth and building new business

• Account Coordinator

  • Mar 2015 - Jan 2017

  • Served as primary day-to-day client contact for 5-6 accounts on a variety of brand identity, voice, visual standards and package design initiatives. • Managed cross functional teams internally; facilitating creative, strategic, and production processes • Responsible for drafting creative briefs, category audit and analysis, aiding in naming development, work session development, and administrative work.



Wayfair

• United States
• Retail
• 700 & Above Employee

• Content Creation Associate

  • Nov 2014 - Mar 2015

  Supported content team in developing and implementing effective content and social media strategies to meet brand targets and drive sales. Assisted team with story production, writing, and marketing editorial content. Effectively created integrated marketing campaigns to enhance brand experience. Exposure and experience with content marketing, brand experience, business development, sales, PR, and social media. Produced and executed photography shoots featuring interior design and DIY projects. Supported content team in developing and implementing effective content and social media strategies to meet brand targets and drive sales. Assisted team with story production, writing, and marketing editorial content. Effectively created integrated marketing campaigns to enhance brand experience. Exposure and experience with content marketing, brand experience, business development, sales, PR, and social media. Produced and executed photography shoots featuring interior design and DIY projects.



Styleta, Inc.

• Non-profit Organizations
• 1 - 100 Employee

• Creative Director for Styleta WashU

  • Sep 2011 - May 2014

  Conceptualized themes, oversaw execution, and managed five fashion-related events and photo shoots throughout the year. Styleta nurtures social entrepreneurs through leadership and hand’s on business experience. It gives back to the community through monetary and clothing donations to non-profit organizations. Conceptualized themes, oversaw execution, and managed five fashion-related events and photo shoots throughout the year. Styleta nurtures social entrepreneurs through leadership and hand’s on business experience. It gives back to the community through monetary and clothing donations to non-profit organizations.



Wayfair

• United States
• Retail
• 700 & Above Employee

• Content Creation Intern

  • Jun 2013 - Aug 2013

  Supported content team in developing and implementing effective content and social media strategies to meet brand targets and drive sales. Assisted team with story production, writing, and marketing editorial content. Effectively created integrated marketing campaigns to enhance brand experience. Exposure and experience with content marketing, brand experience, business development, sales, PR, and social media. Produced and executed photography shoots featuring interior design and DIY projects. Supported content team in developing and implementing effective content and social media strategies to meet brand targets and drive sales. Assisted team with story production, writing, and marketing editorial content. Effectively created integrated marketing campaigns to enhance brand experience. Exposure and experience with content marketing, brand experience, business development, sales, PR, and social media. Produced and executed photography shoots featuring interior design and DIY projects.



Her Campus Media

• United States
• Internet Publishing
• 500 - 600 Employee

• Social Media Relations

  • Sep 2012 - May 2013

  Managed Washington University’s HC social media platform. Use social media marketing to promote articles on current issues, style, careers, etc. Promote an active online community for college women. Managed Washington University’s HC social media platform. Use social media marketing to promote articles on current issues, style, careers, etc. Promote an active online community for college women.



Fidelity Investments

• United States
• Financial Services
• 700 & Above Employee

• Global HR Intern

  • May 2012 - Aug 2012

  Contributed to development of an end-to-end process guide on mobilizing talent internationally through short term assignments and transfers, with recommended practices and policies. Constructed a survey and formal recommendation for improving time zone management amongst global teams. Facilitated the creation of a step-by-step guide on building an off-shore operations site from the ground up. Contributed to development of an end-to-end process guide on mobilizing talent internationally through short term assignments and transfers, with recommended practices and policies. Constructed a survey and formal recommendation for improving time zone management amongst global teams. Facilitated the creation of a step-by-step guide on building an off-shore operations site from the ground up.