Katherine Shaw
Account Director at Olson Zaltman- Claim this Profile
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Bio
Jessica Kukreti
I've worked with Kathy for 5 years, and she is the most innovative and passionate partner I've worked with in nearly 15 years of research. She is an incredibly quick and agile thinker who develops new methodologies to find the true disruptive insights. Status quo is not a word in her vocabulary. If you're lucky enough to work with her, prepare to work hard and fast. Trust me though, it's worth it, because you'll be doing some of the best work of your entire career alongside her.
Jessica Kukreti
I've worked with Kathy for 5 years, and she is the most innovative and passionate partner I've worked with in nearly 15 years of research. She is an incredibly quick and agile thinker who develops new methodologies to find the true disruptive insights. Status quo is not a word in her vocabulary. If you're lucky enough to work with her, prepare to work hard and fast. Trust me though, it's worth it, because you'll be doing some of the best work of your entire career alongside her.
Jessica Kukreti
I've worked with Kathy for 5 years, and she is the most innovative and passionate partner I've worked with in nearly 15 years of research. She is an incredibly quick and agile thinker who develops new methodologies to find the true disruptive insights. Status quo is not a word in her vocabulary. If you're lucky enough to work with her, prepare to work hard and fast. Trust me though, it's worth it, because you'll be doing some of the best work of your entire career alongside her.
Jessica Kukreti
I've worked with Kathy for 5 years, and she is the most innovative and passionate partner I've worked with in nearly 15 years of research. She is an incredibly quick and agile thinker who develops new methodologies to find the true disruptive insights. Status quo is not a word in her vocabulary. If you're lucky enough to work with her, prepare to work hard and fast. Trust me though, it's worth it, because you'll be doing some of the best work of your entire career alongside her.
Experience
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Olson Zaltman
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United States
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Market Research
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1 - 100 Employee
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Account Director
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Jun 2021 - Present
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Kimberly-Clark
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United States
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Manufacturing
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700 & Above Employee
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Marketing Research Manager
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Jun 2012 - Jun 2021
Driving a General Manager mindset by developing and executing a $1-2MM annual research budget which has supported the brand achieving/exceeding business goals over the past four years. Continuously advancing a holistic mindset with engagement of consumer, shopper, and analytics through the use of business analyses, immersion sessions and new approaches.Creatively illuminating POVs, study results, plans etc. in new and unique ways to drive business impact and engage audience to take action. Partner with brand marketing counterparts to reframe brand targets through an emotional lens resulting in tools which strengthen strategic documents, product development and overall consumer communication.
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Research Scientist
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Jun 1999 - Jun 2012
Accelerated first of a kind innovations which delivered on consumer unmet needs. Innovations resulted in successful launches that met or exceeded financial business goals.Created product fit characterization tools which resulted in adoption of tools across brands, strategic brand stories, a trade secret publication and invitations to speak with a key strategic partner (Jockey International). Leveraged alliances with multiple external innovation companies to create product improvement road maps and brand expansion opportunities. Managed annual project budgets of $1MM and provided work direction and coaching to team members.
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Education
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1994 - 1999
University of Wisconsin-Stout
Bachelor of Science (BS), Apparel Design and Manufacturing -
1990 - 1994
Northfield High School
Diploma
Community
