Katherine Savage

Account Director at PLAY
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Contact Information
us****@****om
(386) 825-5501
Location
Australia, AU
Skills

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Katherine has an eye for detail, real curiosity, and the analytical mind to turn data into answers clients can use. She’s genuinely interested in finding out ‘how things work’ and why people behave as they do, and this makes her an excellent colleague as well as an excellent researcher.

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Credentials

  • MRS Diploma in Market and Social Research Practice
    Market Research Society (MRS)
    Aug, 2015
    - Nov, 2024
  • MRS Advanced Certificate
    Market Research Society (MRS)
    Sep, 2012
    - Nov, 2024

Experience

  • PLAY
    • Australia
    • Market Research
    • 1 - 100 Employee
    • Account Director
      • Jul 2020 - Present

    • Research Consultant
      • Oct 2017 - Jul 2020

  • GfK - An NIQ Company
    • Germany
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Associate Director
      • Jul 2015 - Aug 2017

    • Research Manager
      • Apr 2013 - Jul 2015

      As an experienced Research Manager I specialised in innovation and identifying market opportunities for global clients, mainly in the tech space.

    • Senior Research Executive
      • Jun 2011 - Apr 2013

      Since joining GfK, I have specialised in international tech research, first in the Business & Technology team, then in the Market Opportunities & Innovation team.

  • KPMG Nunwood
    • Business Consulting and Services
    • 1 - 100 Employee
    • Client Consultant
      • Dec 2009 - Jun 2011

      • Conduct and analyse qualitative research, specialising mainly in retail and finance clients • Methodologies used include vox pops, accompanied shops, telephone and depth interviews (including in-home), focus groups, plus mental modeling analysis technique • Also take part in quantitative projects, including analysis and attending debriefs • Respond to client’s queries and requests as part of my role in client teams on certain accounts • Conduct and analyse qualitative research, specialising mainly in retail and finance clients • Methodologies used include vox pops, accompanied shops, telephone and depth interviews (including in-home), focus groups, plus mental modeling analysis technique • Also take part in quantitative projects, including analysis and attending debriefs • Respond to client’s queries and requests as part of my role in client teams on certain accounts

Education

  • Courtauld Institute of Art, U. of London
    MA, History of Art
    2007 - 2008
  • University of Cambridge
    BA, Classics
    2004 - 2007

Community

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