Katherine Richards
Donor Development & Acting DRTV Manager at Save the Children New Zealand- Claim this Profile
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Bio
Experience
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Save the Children New Zealand
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New Zealand
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Non-profit Organizations
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1 - 100 Employee
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Donor Development & Acting DRTV Manager
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Jul 2022 - Present
Additional portfolio management of several acquisition campaigns communicating to the wider New Zealand public on the organisations impact to build support and gain new financial givers. Direct Response Television (DRTV) includes creative rotation, media, and agency management. Telemarketing acquisition includes internal data profiling, script management, onboarding process and agency management.
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Donor Development Manager
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Jul 2019 - Present
Increasing income growth year on year. Managing two direct reports and the strategy to retain and develop the individual givers of Save the Children New Zealand. Storytelling is the foundation of every project and was weaved into all portfolios. Customer care (phone and email), the onboarding journey for new supporters, retention programme for our regular monthly givers and our single giving programme including direct mail. All these programmes work across multiple channels of digital, phone and mail to engage and develop the giving levels of our supporters. Show less
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Donor Development Coordinator
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Feb 2017 - Jun 2019
Developing the creative direction, copywriting, and production of our direct marketing campaigns including supporter newsletters, direct mail appeals and retention and appeal emails. I managed numerous telemarketing campaigns, including fundraiser training, and managing performance. Excellent supplier management with strong briefs, production schedules and approval process.
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Donor Relations and Fundraising Officer
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Feb 2015 - Feb 2017
Managing the supporter care programme and all administrative tasks for supporters. Processing all one-off payment types and administrative updates into the CRM, Raisers Edge. Assisting the Acquisition Manager by training new fundraisers and monitoring the performance of our phone call fundraisers.
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FINZNewZealand
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New Zealand
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Professional Training and Coaching
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1 - 100 Employee
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Board Member
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Aug 2020 - Nov 2022
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Age Concern New Zealand
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New Zealand
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Non-profit Organizations
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1 - 100 Employee
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Fundraising Administrator
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Mar 2015 - Dec 2015
Processing payments, updating the CRM, assisting with applications to trusts and foundations and managing volunteers. Processing payments, updating the CRM, assisting with applications to trusts and foundations and managing volunteers.
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Education
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Victoria University of Wellington
Bachelor of Arts (BA), Development studies and Religious studies