Katherine Palisoc
Head of Marketing at Vista Land and Lifescapes, Inc.- Claim this Profile
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Bio
Experience
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Vista Land and Lifescapes, Inc.
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Philippines
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Real Estate
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700 & Above Employee
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Head of Marketing
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Jun 2017 - Present
-Developed marketing plans and strategies that will achieve objectives and positively impact salesMonitored sales and marketing performance of Camella projects in Rizal cluster - Antipolo and Binangonan-Ensured all marketing and communication efforts being implemented in regional areas are aligned with the overall brand strategy-Measured and reported on the performance of marketing campaigns and tactical promos, gained insight, and assessed against goals-Conducted market research and analysis to identify customer trends, competitor offerings, and demographic data to gain competitive advantage-Supervised production of valuable and engaging content for website and social media pages that attract target market and convert to interest and sales-Prepared the marketing budget on a monthly basis-Developed and monitored marketing campaigns for Camella Sierra Metro East and Camella Meadows-Conceptualized tactical promos and incentive programs for sellers and prospect clients/homebuyers-Project Management - monitored lot inventories; site inspection-Sales Management - in charge for core brokers and brokers recruitment Show less
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Account Officer
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Oct 2015 - Jun 2017
-Managed and qualified client's documents and payment.-Converted receivables into cash by ensuring quality of accounts and good customer service-Organized numerous documents of clients-Attended clients and sellers' concerns regarding their accounts-Processed sellers' receivables - commissions and incentives
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Education
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Polytechnic University of the Philippines
Bachelor in Broadcast Communication, Mass Communication/Media Studies