Experience

Digital Star Marketing

• United States
• Marketing Services
• 1 - 100 Employee

• Co-Founder & Partner

  • Jul 2022 - Present

  Charlotte, North Carolina, United States



PropelDay

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Fractional CMO

  • Aug 2022 - Sep 2023

  Fractional CMO at ManchesterStory, a Des Moines-based VC Firm.



Certificial

• United States
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer (CMO)

  • Nov 2021 - Jul 2022

  ◆CHALLENGE ACCEPTED: Transformed and elevated a brand that was missing many foundational elements. ◆ NOTABLE IMPACTS: ➟ Developed a new and much-improved Saas website on Webflow (formerly on Wix) in 2 months. Wrote all new copy, streamlined messaging across all properties, and created the winning tagline, “The Smart COI Network”. ➟ Garnered more press in 8 months without a public relations firm than the company has had during its entire existence. Secured and won 3 awards. Landed… Show more ◆CHALLENGE ACCEPTED: Transformed and elevated a brand that was missing many foundational elements. ◆ NOTABLE IMPACTS: ➟ Developed a new and much-improved Saas website on Webflow (formerly on Wix) in 2 months. Wrote all new copy, streamlined messaging across all properties, and created the winning tagline, “The Smart COI Network”. ➟ Garnered more press in 8 months without a public relations firm than the company has had during its entire existence. Secured and won 3 awards. Landed an interview with the top insurtech / fintech analyst at Forrester. ➟ Managed successful event strategy and execution completely solo for multiple back-to-back events. This included a new booth design, fresh collateral, swag, email marketing, social promotion, and all logistics. ➟ Brought invaluable insurtech startup expertise, advice, and connections to the team. Show less



CoverHound

• United States
• Insurance
• 1 - 100 Employee

• Chief Marketing Officer (CMO)

  • Sep 2019 - Apr 2021

  San Francisco Bay Area ◆ CHALLENGE ACCEPTED: Garnered recognition as the CEO’s right hand in creating all internal and external company communications throughout the M&A process, which included driving and executing media strategy for the acquisition announcement. ◆ NOTABLE IMPACTS: ➟ Played an instrumental role in getting CoverHound and CyberPolicy fintech companies acquired by Brown & Brown, Inc. (NYSE: BRO) in November of 2020 by demonstrating industry leading efficiencies, brand, and leadership team… Show more ◆ CHALLENGE ACCEPTED: Garnered recognition as the CEO’s right hand in creating all internal and external company communications throughout the M&A process, which included driving and executing media strategy for the acquisition announcement. ◆ NOTABLE IMPACTS: ➟ Played an instrumental role in getting CoverHound and CyberPolicy fintech companies acquired by Brown & Brown, Inc. (NYSE: BRO) in November of 2020 by demonstrating industry leading efficiencies, brand, and leadership team strength. ➟ Formulated and implemented the marketing plan to drive sales of SMB insurance through key branded partnerships with National Association of Realtors®, Fifth Third Bank, and BBVA Bank. ➟ Spearheaded the vision, creation, development, and scaling of the CyberPolicy brand, which was the first cyber insurance comparison marketplace with uniquely bundled cybersecurity and cyber assessment. ➟ Served as the head of communications while leading all press announcements including Series C, Series D, and Acquisition announcement.

• SVP of Marketing

  • May 2017 - Aug 2019

  San Francisco, CA ◆ CHALLENGE ACCEPTED: Provided leadership and direction to a team of 12 marketers. Oversaw SEM, SEO, PR, and Radio agencies. ◆ NOTABLE IMPACTS: ➟ Expertly slashed customer acquisition cost from $600 to $50, which was the lowest in SMB/Cyber insurance space. ➟ Earned a position on the executive team within the Marketing Department, as well as participated in board meetings, fundraising, and M&A opportunities.

• VP of Advertising & Communications

  • Aug 2016 - Apr 2017

  San Francisco Bay Area ◆ CHALLENGE ACCEPTED: Directed marketing, communications, and sponsorship management initiatives for the brands. ◆ NOTABLE IMPACTS: ➟ Challenged with leading all facets of successful product marketing launches of business insurance for SMBs that achieved unprecedented success as the largest revenue drivers in the company. ➟ Charged with accountability for high-profile Golden State Warriors Sponsorship and attracted potential investors and drove new partnership inbounds… Show more ◆ CHALLENGE ACCEPTED: Directed marketing, communications, and sponsorship management initiatives for the brands. ◆ NOTABLE IMPACTS: ➟ Challenged with leading all facets of successful product marketing launches of business insurance for SMBs that achieved unprecedented success as the largest revenue drivers in the company. ➟ Charged with accountability for high-profile Golden State Warriors Sponsorship and attracted potential investors and drove new partnership inbounds (Rakuten). ➟ Launched and managed nationally targeted radio on NPR that focused on driving brand awareness and generating demand.

• Director of Digital Marketing

  • Sep 2013 - Jul 2016

  San Francisco Bay Area ◆ CHALLENGE ACCEPTED: Built and scaled digital campaign spend on search, display, social, and native platforms. ◆ NOTABLE IMPACTS: ➟ Established a recognizable and uniform brand voice through social handles, email marketing efforts, web, and blog content while expertly driving engagement. ➟ Partnered with the Product Team to scale new business classes digitally.



CyberPolicy

• United States
• Insurance
• 1 - 100 Employee

• Chief Marketing Officer (CMO)

  • Sep 2019 - Apr 2021

  San Francisco Bay Area ◆ CHALLENGE ACCEPTED: Garnered recognition as the CEO’s right hand in creating all internal and external company communications throughout the M&A process, which included driving and executing media strategy for the acquisition announcement. ◆ NOTABLE IMPACTS: ➟ Played an instrumental role in getting CoverHound and CyberPolicy fintech companies acquired by Brown & Brown, Inc. (NYSE: BRO) in November of 2020 by demonstrating industry leading efficiencies, brand, and leadership team… Show more ◆ CHALLENGE ACCEPTED: Garnered recognition as the CEO’s right hand in creating all internal and external company communications throughout the M&A process, which included driving and executing media strategy for the acquisition announcement. ◆ NOTABLE IMPACTS: ➟ Played an instrumental role in getting CoverHound and CyberPolicy fintech companies acquired by Brown & Brown, Inc. (NYSE: BRO) in November of 2020 by demonstrating industry leading efficiencies, brand, and leadership team strength. ➟ Formulated and implemented the marketing plan to drive sales of SMB insurance through key branded partnerships with National Association of Realtors®, Fifth Third Bank, and BBVA Bank. ➟ Spearheaded the vision, creation, development, and scaling of the CyberPolicy brand, which was the first cyber insurance comparison marketplace with uniquely bundled cybersecurity and cyber assessment. ➟ Served as the head of communications while leading all press announcements including Series C, Series D, and Acquisition announcement.

• SVP of Marketing

  • May 2017 - Aug 2019

  San Francisco Bay Area ◆ CHALLENGE ACCEPTED: Provided leadership and direction to a team of 12 marketers. Oversaw SEM, SEO, PR, and Radio agencies. ◆ NOTABLE IMPACTS: ➟ Expertly slashed customer acquisition cost from $600 to $50, which was the lowest in SMB/Cyber insurance space. ➟ Earned a position on the executive team within the Marketing Department, as well as participated in board meetings, fundraising, and M&A opportunities.

• VP of Advertising & Communications

  • Aug 2016 - Apr 2017

  San Francisco Bay Area ◆ CHALLENGE ACCEPTED: Directed marketing, communications, and sponsorship management initiatives for the brands. ◆ NOTABLE IMPACTS: ➟ Challenged with leading all facets of successful product marketing launches of business insurance for SMBs that achieved unprecedented success as the largest revenue drivers in the company. ➟ Charged with accountability for high-profile Golden State Warriors Sponsorship and attracted potential investors and drove new partnership inbounds… Show more ◆ CHALLENGE ACCEPTED: Directed marketing, communications, and sponsorship management initiatives for the brands. ◆ NOTABLE IMPACTS: ➟ Challenged with leading all facets of successful product marketing launches of business insurance for SMBs that achieved unprecedented success as the largest revenue drivers in the company. ➟ Charged with accountability for high-profile Golden State Warriors Sponsorship and attracted potential investors and drove new partnership inbounds (Rakuten). ➟ Launched and managed nationally targeted radio on NPR that focused on driving brand awareness and generating demand.



AcademixDirect, Inc.

• United States
• Higher Education
• 1 - 100 Employee

• Search Channel Manager

  • Oct 2012 - Aug 2013

  Mountain View, CA ◆ CHALLENGE ACCEPTED: Formulated strategy and oversaw search, display, and social campaigns. ◆ NOTABLE IMPACTS: ➟ Partnered with the CMO and CFO to ensure marketing analytics and metrics aligned with overall company goals. ➟ Analyzed user testing, reviewed analytics, and worked closely with Product Team to advise on site improvements for usability and conversion.



iContact, a division of Vocus

• Online Marketing Manager

  • Jan 2011 - Sep 2012

  Morrisville, NC ◆ CHALLENGE ACCEPTED: Created and managed $1M in campaign spend monthly between search, display, and social media. ◆ NOTABLE IMPACTS: ➟ Masterminded and scaled $1M per month digital campaigns that drove revenue growth from $7M to $26M in one year, which led to the $169M acquisition. ➟ Boosted trial to full customer conversion rate by 75% through calculated campaign optimization. ➟ Transitioned from agency (ROI REV.) to in-house to reduce overhead, drive revenue growth… Show more ◆ CHALLENGE ACCEPTED: Created and managed $1M in campaign spend monthly between search, display, and social media. ◆ NOTABLE IMPACTS: ➟ Masterminded and scaled $1M per month digital campaigns that drove revenue growth from $7M to $26M in one year, which led to the $169M acquisition. ➟ Boosted trial to full customer conversion rate by 75% through calculated campaign optimization. ➟ Transitioned from agency (ROI REV.) to in-house to reduce overhead, drive revenue growth, increase market share, and scale the brand while enhancing engagement. Show less



ROI Revolution, Inc.

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • Sep 2006 - Dec 2010

  Raleigh, NC ◆ CHALLENGE ACCEPTED: Developed and managed online campaigns that consistently delivered a positive return on investment for B2B and B2C clients. ◆ NOTABLE IMPACTS: ➟ Reduced customer acquisition cost by 50% through efficiently managing a $500K monthly spend on search and social for clients. ➟ Analyzed web analytics data to optimize campaigns and produce consumer insights.



TARA, Ink.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Fashion Public Relations Intern

  • May 2006 - Jul 2006

  Miami Beach, FL Developed marketing and public relations strategies for fashion shows and boutique openings. Created press lists to promote coverage and attendance at special events.



American Youth Philharmonic Orchestras

• United States
• Music
• 1 - 100 Employee

• Public Relations Intern

  • May 2005 - Jul 2005

  Wrote press releases for summer concerts and invited media to attend events.