Interim Comms Officer

• Jul 2023 - Present

Freelance Creative - Cycling Industry

• Sep 2019 - Present

Creative freelancer in the cycling industry, with specialisms in gravel and bikepacking: writing, social media consultancy, event hosting, video presenting, community management and seasonal cycle guiding. Current and former clients include BikeRadar, BASE, Cycling Plus, MBUK, Cycling Weekly, Red Bull, Bikepacking.com, Cycling UK, Shimano, Komoot, Laka, Montane and The National Trust. Creative freelancer in the cycling industry, with specialisms in gravel and bikepacking: writing, social media consultancy, event hosting, video presenting, community management and seasonal cycle guiding. Current and former clients include BikeRadar, BASE, Cycling Plus, MBUK, Cycling Weekly, Red Bull, Bikepacking.com, Cycling UK, Shimano, Komoot, Laka, Montane and The National Trust.

Senior Editor (Freelance)

• May 2021 - Present

Managing the UK Freelance Editor team across sport types, including publishing Editorial Collections to the komoot Discover Feed. Direct strategy with regards to the UK roadmap for Editorial and Ambassador Collections.

UK Gravel & MTB Editor (Freelance)

• Nov 2019 - May 2021

Researching and plotting the very best gravel and MTB routes across the UK (and beyond), producing editorial collections that are published in the komoot Discover Feed. These are served to users based on interest and geography, to inspire and equip riders with all they need to get out there and explore off-road. We have so many ace off road tracks, trails and long distance routes at home in the UK, it's a real pleasure to be able to share it.I also work alongside komoot's impressive line-up of global ambassadors to help them get their inspiring Collections into the Discover Feed. Show less

Freelance Editor ADVNTR.cc

• Aug 2020 - Jul 2021

Responsible for the site ADVNTR.cc and associated media platforms. Strategy, content, commissioning and audience development.

Freelance Features and Reviews Writer ADVNTR.cc

• Mar 2020 - Aug 2020

Gravel and bikepacking features, gear and bike reviews for a UK and European digital audience.

Freelance Writer at Cycling Weekly

• Aug 2020 - Sep 2020

Updating and writing a suite of gravel cycling buyer's guides and comment articles, plus related product review on a short term project. Updating and writing a suite of gravel cycling buyer's guides and comment articles, plus related product review on a short term project.

Podcast Host

• Dec 2019 - Mar 2020

The first of its kind in the UK, Unpaved Podcast explores the reasons why and how the off-road movement is booming, from design and local bike shops with an alternative angle to current pro road racer Lachlan Morton. Join Katherine Moore and Tom Bonnett as they travel the length and breadth of the UK, seeking out the very best off road riding in the wild and wonderful British Isles. They’re seeking out the riders, route masters, gear designers and creatives that help you get the most out of leaving the tarmac behind. The introductory series of four episodes explores the fundamental concepts of what it means to ride off road; exploring cycling history, how new communities are being born all over the country and how attitudes are changing more than they have done in decades. Unpaved investigates what happens when riders take this growing discipline of riding to the extremes and how the cycling industry is responding to the surging all-terrain appetite. This is not a studio podcast. Host and producer duo Katherine and Tom join their guests as they showcase the very best of their local dirt, come snow, rain or shine. With each episode, the route and highlights are shared on the Unpaved komoot account so that listeners can go and enjoy the locals’ best off road trails all over the UK too. Podcasts guests from this series include representatives from The Woods Cyclery, Brother Cycles, Pannier.cc, Second City Divide, The Bicycle Academy, Mercredi Bikes, The Racing Collective and current pro road racer, Lachlan Morton. Show less

Community Manager (GCN Channels)

• Feb 2019 - Sep 2019

Script writing; both for presenting and for others, including ‘How To Use Komoot’, ‘Top 10 Inspirational Women’, ‘Baggies Vs Lycra, What To Wear For Cycling’ and many more.Presenting on GCN & GCN Tech - a wide range of video categories including;How To - What To Wear For Cycling, How To Train For KanzaAsk - 2 Episodes of Ask GCN Anything, Ask James Hayden SpecialTop 10 - Most Inspirational Women, Feature - GCN Rides Dirty Kanza, Transcontinental, Bikes of The Transcontinental, GCN Presenter Challenge vs AngliruTech Expo - NAHBS, Dirty Kanza ExpoPro Bikes - 3T Exploro, Anthony Joshua’s FiftyOne, James Hayden’s FairlightPro Content - Women’s Tour - Behind The Scenes With Canyon//SRAM, Ask The ProsDocumentary style - Can You Cycle Whilst Pregnant? Copywriting; weekly newsletter, plus additional tasks such as website presenter biosDriving daily engagement and moderation of comments across YouTube, Facebook, Instagram & Twitter for GCN, GCN Tech and GCN Racing channelsEncouraging the involvement of user generated content (UGC) in GCN content through weekly shows, social media posting and novel promotion formatsExploring new ways to improve audience involvement across platforms, including building new Facebook groups for specific channel related subjects and the use of Strava and YouTube communitiesDirect viewer questions and feedback through private messaging across platformsClosely working with the commercial team and external partners to ensure the quality delivery of deliverablesMentoring role with other community managersAssisting the events team with event promotion, plus delivery in Mallorca, ensuring all partner social deliverables were met and acting as a ride guide to the beginner group. Show less

Audience Development Manager

• Jul 2017 - Sep 2019

Liaised with the social video creators, community manager and operations manager, as well as the wider content and presenting teams, developed and delivered a successful social media plan for GCN and the newly launched GCN Tech channels across multiple platforms, whilst embracing new features and opportunities. Managed and mentored the community manager.This role also required close work with the commercial team on ensuring key deliverables for clients were met.Worked with the newly formed live racing team to set up and promote the winter cyclo-cross coverage as well as select road racing events. Coordinated a team that commissioned the development of the Uploader tool, an invaluable tool for presenters and Audience Development teams alike, whilst serving a crucial legal purpose Show less

Sales Assistant

• May 2017 - Jul 2017

A part time sales position in Bike UK, Bristol. Engaging with a range of customers to ascertain needs and advise accordingly. Bike UK offers a huge product and service portfolio, ranging from children's bikes to advanced road bikes, mountainbikes, e-bikes and hybrids. Also responsible for developing social media platforms and consumer engagement. A part time sales position in Bike UK, Bristol. Engaging with a range of customers to ascertain needs and advise accordingly. Bike UK offers a huge product and service portfolio, ranging from children's bikes to advanced road bikes, mountainbikes, e-bikes and hybrids. Also responsible for developing social media platforms and consumer engagement.

Cycling Events Assistant and Event Assistant Leader

• Jan 2017 - Jul 2017

Coordination of Adventure Cafe and Grand Tour Cycling events from marketing through to execution. This role involves liaising with clients such as charities, corporate partners and individual participants to deliver challenge ideas, then following up with a full proposal including route planning, logistics and accommodation. I have also been responsible for developing the social media channels, including Facebook, Twitter, Instagram and Wordpress, alongside regular email marketing using Mailchimp. Practical work involves basic bike maintenance and involvement in the delivery of cycling and trekking itineraries. The majority of events are multi-day tours involving corporate groups or charities, but single day corporate sportives are also popular. Show less

Freelance Writer

• Jul 2016 - Jul 2017

Since deciding that I wanted to make the transition to work in the cycling industry in the summer of 2016, I started to write a personal blog about my exploits, on the advice of an acquaintance and well regarded cycling journalist. What I didn't expect was how much I would enjoy writing, and just how much I would take from it. To date, I have published articles ranging from cycling event reviews such as the Rapha Women's Prestige, cycling tour 'how to' guides and informative articles on subjects such as the 100 Greatest Cycling Climbs book and the Yearly Century Challenge. As a regular contributor to Total Women's Cycling, features include subjects such as Audax, road cycling in Tenerife, British Cycling Go Race coaching sessions aimed at getting more women into racing and a review of Simon Warren's 100 Greatest Cycling Climbs. I have also carried out and written reviews on numerous winter jackets, summer clothing collections, helmets and shoes. Other contributions include publications such as Arrivee (an Audax member magazine) and Triathlove. Continuing to develop my network of contacts in the industry, I was delighted to take part in the Women's Road Bike of the Year 2017 testing and filming for Bike Radar. The recently launched Casquette has proven popular, and I've written for their online site both on the controversial topic of baggy cycling shorts and recommended pit stops for road cycling in Morzine. I've enjoyed working alongside the Rockets and Rascals team in Plymouth to review the first year of the Trans Kernow long distance cycling event, and Let's Go Events' women's sportive. Other industry partners include Evans Cycles and Bike UK. Show less

Ruminant Account Manager

• Jan 2016 - Dec 2016

Technical Sales and Support Manager

• Sep 2014 - Dec 2016

Brought a new business and concept to the livestock feed sector as a key player in a small team. Working both in a technical and commercial capacity, I supported the ruminant and monogastric directors in product development and university/commercial trials and worked to develop the overall sales and marketing strategy.AB Neo is a new specialist business focusing totally on neonates, applying the growing scientific understanding that neonates hold the key to switching on lifetime performance. By focusing on maternal and neonate stages in farm animals our aim is to develop breakthroughs that will give greater commercial advantages to farmers around the world. These advanced products will be easy to use and proven to switch on lifetime performance in neonates. The AB Neo team comprises leading technical specialists in swine and ruminants and a wider commercial and business development team. Show less

Commercial Nutrition Graduate

• Sep 2013 - Sep 2014

PREMIER NUTRITION Rugeley, September 2013-March 2014 Here I worked in the technical services department, where I was involved in a wide range of activites, including producing a number of technical articles for both internal and external circulation, commercially evaluated a number of novel feed additives, conducted a Europe-wide market analysis for a key raw material, assisted a number of our commercial nutritionists with customer activities including presenting to a key customer's customer services team, attended a number of conferences including the SFT and RASE Precision Livestock series, and was invlolved with on-farm data capture and subsequent analysis with Primary Diets. AB CONNECT (ABN, KW and TRIDENT), Peterborough April 2014- September 2014 A second, six month placement based in the Technical and Assurance team. A number of objectives relating to operations and quality control, nutrition, innovation and commerical activity both in monogastric and ruminant businesses. Show less

Notetaker and Social Mentor

• Sep 2011 - Sep 2013

Assist with the Disability Advisory Service to aid students with lectures and social support at University. Assist with the Disability Advisory Service to aid students with lectures and social support at University.

General Assistant

• Dec 2007 - Sep 2013

Farm Shop Assistant, Cafe Cook and Waitress, Office Assistant, Butchery Assistant, Relief Farmhand, Catering at Agricultural Shows and Festivals including carving Hog Roasts and service. Farm Shop Assistant, Cafe Cook and Waitress, Office Assistant, Butchery Assistant, Relief Farmhand, Catering at Agricultural Shows and Festivals including carving Hog Roasts and service.