Experience

CISCRP

• United States
• Research Services
• 1 - 100 Employee

• Marketing Program Manager

  • Jul 2019 - Present

  Greater Boston Area • Successfully managed 4 editions of CISCRP’s largest branded media awareness advertising campaign in the USA Today newspaper, raising a total of $465,000 dollars in sponsorship revenue • Doubled revenue from June 2018 to December 2019 campaigns, and exceeded goal for June 2019 campaign by 150% amounting to $168,500 in revenue brought in for single issue • Executed the planning and roll-out of a brand-new media awareness campaign targeting underserved minority communities with… Show more • Successfully managed 4 editions of CISCRP’s largest branded media awareness advertising campaign in the USA Today newspaper, raising a total of $465,000 dollars in sponsorship revenue • Doubled revenue from June 2018 to December 2019 campaigns, and exceeded goal for June 2019 campaign by 150% amounting to $168,500 in revenue brought in for single issue • Executed the planning and roll-out of a brand-new media awareness campaign targeting underserved minority communities with information about clinical research to increase diversity in clinical trials • Successfully obtained sponsorship from 6 major pharmaceutical companies to participate in awareness campaign, raising $38,000 in revenue and capturing an audience of over 1 million readers in underserved neighborhoods in 6 major cities of the U.S. • Served as point person for all sponsors and publication account managers, responsible for securing contracts, communicating deliverables and enforcing deadlines, gathering all necessary materials for project success, tracking budget • Conducted industry research to source new leads for campaign sponsorship, utilized LinkedIn to pitch to new clients for current and future campaigns, logged all sponsorship outreach activity and correspondence into Salesforce • Crafted supporting marketing materials for campaigns - copywriting emails for Constant Contact announcements, campaign landing pages, and social media posts for LinkedIn, Facebook and Twitter • Gathered metrics reports and measurements of success for campaign follow-up with sponsors • Put together dynamic multi-channel post-marketing plan for campaigns • Responsible for expanding sponsored webinar services at CISCRP, put together BD/marketing strategy to identify key industry players, build interest and secure new strategic partnerships for webinars • Manage content licensing service of CISCRP educational materials, including promotion, execution of new contracts, and management of ongoing agreements and renewals

• Marketing and Communications Coordinator

  • Apr 2018 - Jul 2019

  Greater Boston Area • Coordinate marketing, promotion, and media activities for all events, program, and research services • Management of social media campaigns, including content development and positioning, maintenance, and tracking/reporting for Facebook, Twitter, LinkedIn, Instagram, and YouTube • General company updates and maintenance of website • Management of Google Analytics platform and reporting • Assist with the creation, editing, and deployment of email marketing campaigns using… Show more • Coordinate marketing, promotion, and media activities for all events, program, and research services • Management of social media campaigns, including content development and positioning, maintenance, and tracking/reporting for Facebook, Twitter, LinkedIn, Instagram, and YouTube • General company updates and maintenance of website • Management of Google Analytics platform and reporting • Assist with the creation, editing, and deployment of email marketing campaigns using Constant Contact • Management of large-scale media projects including semi-annual USA Today Clinical Trials Awareness Initiative • Develop key strategic partnerships with industry supporters • Conduct marketing research to identify opportunities for new collaborative initiatives • Promote 5Ks and community health events through targeted outreach to local academic institutions, hospitals, community health centers, clinical trial sites, running clubs, relevant blogs, etc. • Write and distribute press releases for company-wide initiatives; liaise with media and outreach, organize PSAs to drive registration and attendance at events • Contribute to writing and development of content and delivery of the quarterly CISCRP newsletter • Develop and manage annual fundraising campaigns



North American Thrombosis Forum

• United States
• Hospitals and Health Care

• Assistant Director of Marketing and Strategic Partnership

  • Jul 2014 - May 2017

  Greater Boston Area • Operated under the direction of Samuel Goldhaber, MD, Head of Vascular Medicine at Brigham and Women's Hospital • Led all marketing efforts, set the marketing vision and defined and executed multi-channel marketing strategies including email campaigns, direct mail, awareness booths, social media, promotional videos, and cross promotion with similar organizations and local hospitals • Established and executed successful email campaigns for healthcare educational events, online support… Show more • Operated under the direction of Samuel Goldhaber, MD, Head of Vascular Medicine at Brigham and Women's Hospital • Led all marketing efforts, set the marketing vision and defined and executed multi-channel marketing strategies including email campaigns, direct mail, awareness booths, social media, promotional videos, and cross promotion with similar organizations and local hospitals • Established and executed successful email campaigns for healthcare educational events, online support groups, annual fund drives, and disease awareness days using Constant Contact • Applied a more aggressive marketing strategy to increase attendance at accredited educational events for healthcare providers by 100% • Responsible for packaging and successfully marketing a brand new spring program exclusively for patients – formed key strategic partnerships to reach outside patient lists and hit registration goals • Coordinated sponsorships from major pharmaceutical companies and maintained strong relationships with key event supporters to bring in funding • Co-hosted monthly Online Patient Support Group exponentially increasing participation from a maximum of 5 patients to a maximum of 70+ patients from all over the country • Designed various event brochures, informational flyers, large posters, and support group cards using Adobe InDesign, Photoshop • Managed organization’s website regularly updating written content, graphics, restructuring of pages, minor html • Created dynamic online content strategy to leverage physician expertise and cutting-edge research to give unique value to NATF • Directed content specialist - Utilized healthcare industry knowledge to present interesting and relevant article topics, tasked content specialist with interviewing physicians and conducting research to write about topics • Managed social media • Directed a creative project and worked with an outside filming agency to produce a short promotional video to recruit patients for online support group Show less



Clark and White

• Marketing Specialist for Automotive Ecommerce Website

  • Aug 2012 - May 2013

  Newton, MA • Managed an online ecommerce website for Chrysler, Dodge, Jeep and Ram automobile parts and accessories • Inventory updates and order tracking • Strong focus on customer service and guaranteeing customer satisfaction • Brand development - Managed social media accounts including Facebook and Twitter and communicated a consistent voice for company • Used Photoshop to design graphics for automotive website, electronic promotional emails, and social media • Identified and… Show more • Managed an online ecommerce website for Chrysler, Dodge, Jeep and Ram automobile parts and accessories • Inventory updates and order tracking • Strong focus on customer service and guaranteeing customer satisfaction • Brand development - Managed social media accounts including Facebook and Twitter and communicated a consistent voice for company • Used Photoshop to design graphics for automotive website, electronic promotional emails, and social media • Identified and partnered with appropriate outside organizations to assist us in reaching our target markets • Utilized third-party sellers to stimulate sales growth and maximize profit Show less



Sierra Pacific Mortgage Company, Inc.

• United States
• Financial Services
• 700 & Above Employee

• Office Assistant

  • Jun 2012 - Aug 2012

  Westwood, MA • Completed paperwork and organized customer files into official mortgage documents • Conducted client background checks with various employers over the phone to confirm client information • Updated customer databases and regularly distributed electronic mail • Maintained professional appearance of the office and greeted walk-in clients



Campus Special (acquired by Chegg, Inc.)

• United States
• Advertising Services
• 1 - 100 Employee

• Promoter

  • Oct 2011 - Oct 2011

  Amherst, MA • Distributed specific number of coupon books amongst the student body of undergraduates at UMASS before assigned deadlines • Helped organization to meet their promotional objectives and support local businesses