Katherine (Marks) Hatwell
Senior Communications Manager at The Jubilee Association of Maryland- Claim this Profile
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Bio
Trish Bailey, CFRE
Working with Katherine has been the best professional relationship of my 30-year career. Her creativity and excellence knows no bounds. Over a 2-year period at the Jubilee Association of Maryland, Katherine and I collaborated on many creative projects she led with outstanding outcomes: redesign and launch of a new website credited with raising the caliber of job applicants; redesign of a monthly e-newsletter, quarterly print newsletter, and annual impact report that moved people to tears and generated new gifts with each issue; production of a new virtual fundraising event that yielded $500,000 from 220 guests in 30 minutes. Katherine is an excellent writer, strategic thinker, powerful storyteller, masterful manager of vendors, and consummate team player. As Director of Communications and Development for Jubilee, it was my great pleasure to be her direct supervisor.
Rolando Luis Santiago, PhD, CFRE
Katherine has amazing communication skills. She is adept at writing for organizational, journalistic, and many other types of publications. She also has great judgment on editing and design of digital social media communications. Her relational and people skills are superb. I enjoyed working with her on many communication projects!
Trish Bailey, CFRE
Working with Katherine has been the best professional relationship of my 30-year career. Her creativity and excellence knows no bounds. Over a 2-year period at the Jubilee Association of Maryland, Katherine and I collaborated on many creative projects she led with outstanding outcomes: redesign and launch of a new website credited with raising the caliber of job applicants; redesign of a monthly e-newsletter, quarterly print newsletter, and annual impact report that moved people to tears and generated new gifts with each issue; production of a new virtual fundraising event that yielded $500,000 from 220 guests in 30 minutes. Katherine is an excellent writer, strategic thinker, powerful storyteller, masterful manager of vendors, and consummate team player. As Director of Communications and Development for Jubilee, it was my great pleasure to be her direct supervisor.
Rolando Luis Santiago, PhD, CFRE
Katherine has amazing communication skills. She is adept at writing for organizational, journalistic, and many other types of publications. She also has great judgment on editing and design of digital social media communications. Her relational and people skills are superb. I enjoyed working with her on many communication projects!
Trish Bailey, CFRE
Working with Katherine has been the best professional relationship of my 30-year career. Her creativity and excellence knows no bounds. Over a 2-year period at the Jubilee Association of Maryland, Katherine and I collaborated on many creative projects she led with outstanding outcomes: redesign and launch of a new website credited with raising the caliber of job applicants; redesign of a monthly e-newsletter, quarterly print newsletter, and annual impact report that moved people to tears and generated new gifts with each issue; production of a new virtual fundraising event that yielded $500,000 from 220 guests in 30 minutes. Katherine is an excellent writer, strategic thinker, powerful storyteller, masterful manager of vendors, and consummate team player. As Director of Communications and Development for Jubilee, it was my great pleasure to be her direct supervisor.
Rolando Luis Santiago, PhD, CFRE
Katherine has amazing communication skills. She is adept at writing for organizational, journalistic, and many other types of publications. She also has great judgment on editing and design of digital social media communications. Her relational and people skills are superb. I enjoyed working with her on many communication projects!
Trish Bailey, CFRE
Working with Katherine has been the best professional relationship of my 30-year career. Her creativity and excellence knows no bounds. Over a 2-year period at the Jubilee Association of Maryland, Katherine and I collaborated on many creative projects she led with outstanding outcomes: redesign and launch of a new website credited with raising the caliber of job applicants; redesign of a monthly e-newsletter, quarterly print newsletter, and annual impact report that moved people to tears and generated new gifts with each issue; production of a new virtual fundraising event that yielded $500,000 from 220 guests in 30 minutes. Katherine is an excellent writer, strategic thinker, powerful storyteller, masterful manager of vendors, and consummate team player. As Director of Communications and Development for Jubilee, it was my great pleasure to be her direct supervisor.
Rolando Luis Santiago, PhD, CFRE
Katherine has amazing communication skills. She is adept at writing for organizational, journalistic, and many other types of publications. She also has great judgment on editing and design of digital social media communications. Her relational and people skills are superb. I enjoyed working with her on many communication projects!
Experience
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Jubilee Association of Maryland
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United States
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Individual and Family Services
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1 - 100 Employee
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Senior Communications Manager
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Nov 2019 - Present
Jubilee Executive Director Steve Keener says, "Katherine has brought Jubilee's brand to a new level...These communications have elevated Jubilee's reputation, which is helping us with recruiting, fundraising, and advocacy." Lead external communications with an emphasis on creating compelling and consistent branding and messaging consistent across all platforms. Developed and manage brand-new user experience (UX) focused website, which directly benefited new hire recruitment efforts. Revamped print publications, including tri-annual print newsletter and annual report, which increased donations immediately following each publication. Created organization-wide pandemic crisis communications plan. Oversee social media. Provide communications support for special projects related to development, including video creation, speaker prep and speech writing.
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Self-employed
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Kensington, MD
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Communications Consultant
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2011 - Nov 2019
Strategic public relations advisor and creator of persuasive communications content including strategic plans, op-eds/blogs, news releases, websites, newsletters and marketing material. Strategic public relations advisor and creator of persuasive communications content including strategic plans, op-eds/blogs, news releases, websites, newsletters and marketing material.
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American Medical Association
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United States
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Non-profit Organizations
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700 & Above Employee
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Media Relations Manager
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2003 - Apr 2011
Developed and managed award-winning public affairs media campaigns to help the AMA reach and inform key audiences on its health care positions. This work included: strategic plan and message development, colleague collaboration, partner outreach, writing and editing, leadership media training and media outreach. Developed and managed award-winning public affairs media campaigns to help the AMA reach and inform key audiences on its health care positions. This work included: strategic plan and message development, colleague collaboration, partner outreach, writing and editing, leadership media training and media outreach.
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Ketchum
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Senior Account Executive
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1999 - 2003
Conducted public affairs and crisis communications work, with an emphasis on health care clients. Managed junior staff and program budget, wrote strategic media plans and campaign materials, liaised with clients and media. Project highlights included extensive crisis communications on a top women’s health issue, creation and promotion of a women’s health petition with female state legislators, event planning at the 2000 national political conventions and the launch of a dot-com client focused on government services.
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Education
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1995 - 1999
University of Maryland
B.A., Journalism
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