Katherine MacRae

Executive Director at Commercial Bear Viewing Association of BC
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Contact Information
us****@****om
(386) 825-5501
Location
Victoria, British Columbia, Canada, CA
Languages
  • English -
Skills

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Rachel Muehlenberg

Kathy is AMAZING! Such a versatile, driven, hyper-organized, ready for and can handle anything type of person. I have worked with Kathy on a variety of ad hoc projects where her role at the Commercial Bear Viewing Association and my role as Logistics Coordinator at Bluewater Adventures were in alignment, and she is always a joy to work with. Her passion for her work trickles into everything she does, and her enthusiasm is an inspiration. She always has the best interest of everyone that she works with at heart, is a great communicator, and will always go above and beyond if she can. Thank you for all you do Kathy! Always a please to work alongside you. Rachel

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Credentials

  • Master Scuba Diver Trainer
    PADI
  • Occupational First Aid Level 3
    Work Safe BC

Experience

  • Commercial Bear Viewing Association of BC
    • Executive Director
      • Dec 2016 - Present

      The Commercial Bear Viewing Association of BC (CBVA) was formed to promote sustainable bear viewing in British Columbia and aid in the protection of wild bears and their ecosystems. Presently, President of the Wilderness Tourism Association. Policy Committee with the Tourism Industry Association of BC (TIABC) Co-Chair of the Adventure Tourism Coalition The Commercial Bear Viewing Association of BC (CBVA) was formed to promote sustainable bear viewing in British Columbia and aid in the protection of wild bears and their ecosystems. Presently, President of the Wilderness Tourism Association. Policy Committee with the Tourism Industry Association of BC (TIABC) Co-Chair of the Adventure Tourism Coalition

  • Royal Roads University, School of Tourism and Hospitality
    • Associate Faculty
      • Jan 2017 - Apr 2023

      Associate faculty to 2nd-year undergraduate students in Global Tourism Management and International Hospitality Management. Courses: Global Studies. HUMN101 Justice and the Environment JUST205 Associate faculty to 2nd-year undergraduate students in Global Tourism Management and International Hospitality Management. Courses: Global Studies. HUMN101 Justice and the Environment JUST205

  • Camosun College
    • Canada
    • Higher Education
    • 700 & Above Employee
    • Faculty
      • Jan 2016 - Dec 2017

      • Instruct first-year hospitality classes. • Assisting with the education of restaurant operations to first-year Hospitality students concentrating on Front of House duties and responsibilities. • Instruct first-year hospitality classes. • Assisting with the education of restaurant operations to first-year Hospitality students concentrating on Front of House duties and responsibilities.

  • Maple Leaf Adventures
    • Canada
    • Travel Arrangements
    • 1 - 100 Employee
    • Business Development
      • Aug 2015 - Aug 2016

      • Marketing • Operations • Internship for Master of Arts in Tourism Managment at Royal Roads University • Marketing • Operations • Internship for Master of Arts in Tourism Managment at Royal Roads University

  • Clayoquot Wilderness Resort
    • Director of Marketing/General Manager
      • Mar 2013 - May 2015

      • Facilitated all marketing initiatives for the resort• Effectively managed all media, agent & wholesaler relations• Successfully engaged social media channels which connected 60% more viewership to company website: Instagram, Facebook, Twitter, Pinterest, Google+ and blog – all organically• Worked to maintain a smooth arrival/departure day effectively turning over 80+ guests while liaising with guests throughout their stay• Organize guests, guides, guide office, and daily activities within an extremely dynamic area• Ordering of all operational guide related aspects• Maintained a high SEO for website and updates to keep the website fresh and exciting.• Uphold reservations in the absence of Reservation Manager• Track and follow through all charitable donation requests• Work closely with PR Firm for press exposure: press release, site inspections, and media outreach. Highlights:• Participate at all tradeshows both nationally and internationally. • Represent Clayoquot Wilderness Resort Signature Experience for the Canadian Tourism Commission in London, PURE Life Experiences in Morocco, Condé Nast Luxury Travel Fair in London and Rendezvous Canada in Vancouver and Janine Cifelli Representation extensively throughout the USA. • Spearhead the successful application for Relais & Châteaux membership• Increased sales 20% through effective marketing campaigns• Resort labeled most expensive resort in North America under my tenure• Successfully positioned resort on top lists worldwide Show less

    • Social Media and Marketing
      • Mar 2012 - Mar 2013

      • Implement and upkeep all social media channels• Work with Director of Marketing to help facilitate all marketing• Implement and upkeep all social media channels• Maintain high level of guest relations and planning of resort activities• Organize guides, guide office and daily activities within an extremely dynamic area• Ordering of all operational guide related aspects• Uphold reservations in the absence of Reservation Manager

  • National Speakers Bureau & Global Speakers Agency
    • Client Services Associate
      • Jan 2010 - Apr 2011

      • Arranged logistics for Canada’s top Speakers; Mark Tewksbury, Kevin O’Leary, Diane Buckner, Lt. Gen. Romeo Dallaire (Ret), Craig Keilburger and many others. • Air travel, conference calls with clients, hotel booking, car service and post event follow up • Managed 40 active events on a day-to-day basis • Accounts payable and receivable • Arranged logistics for Canada’s top Speakers; Mark Tewksbury, Kevin O’Leary, Diane Buckner, Lt. Gen. Romeo Dallaire (Ret), Craig Keilburger and many others. • Air travel, conference calls with clients, hotel booking, car service and post event follow up • Managed 40 active events on a day-to-day basis • Accounts payable and receivable

  • Last Frontier Heliskiing
    • Canada
    • Travel Arrangements
    • 1 - 100 Employee
    • Lodge Manager
      • Dec 2007 - Oct 2009

      • Responsible for all aspects of lodge details – reservations, restaurant functions, ordering, and inventory • Accounts receivable for hotel and coffee shop • Revamp computer systems and organization • Staff scheduling • Direct and effective communication with all departments • Responsible for all aspects of lodge details – reservations, restaurant functions, ordering, and inventory • Accounts receivable for hotel and coffee shop • Revamp computer systems and organization • Staff scheduling • Direct and effective communication with all departments

  • Odyssey Expeditions
    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Dive Instructor and First Mate
      • 2002 - 2007

      * Organization of 100 + students * Executing all levels of PADI courses to standards * Teaching youth life skills and team work on a 45 foot catamaran for 3 week adventures. * Organization of 100 + students * Executing all levels of PADI courses to standards * Teaching youth life skills and team work on a 45 foot catamaran for 3 week adventures.

  • Sueno del Mar
    • Spain
    • Restaurants
    • Dive Shop Manager
      • 2005 - 2006

      • Organization of Instructors and all courses • Equipment maintenance – gear and compressor • Relief boat driver • Regeneration and relocation of business due to hurricane Wilma • Organization of Instructors and all courses • Equipment maintenance – gear and compressor • Relief boat driver • Regeneration and relocation of business due to hurricane Wilma

  • JET Programme Canada
    • Canada
    • Government Administration
    • 1 - 100 Employee
    • Assistant Language Teacher
      • 1999 - 2001

      Assisted English classes taught by Japanese Teachers of English (JTEs) in senior high schools in the city of Toyota. ● Assisted in the preparation of materials for English language teaching. ● Assisted in the language training of JTEs. ● Assisted in the organization, coordination and development of activities for extracurricular activities and clubs (e.g., English Club). ● Provided information on language and other related subjects to Teachers' Consultants and JTEs (e.g. word usage, pronunciations, etc.) ● Assisted in English Language speech contests. ● Engaged in local international exchange activities as well as local Japanese traditions (e.g. learned Taiko drumming and performed in festivals). Show less

Education

  • Royal Roads University
    Master of Arts (M.A.), Tourism Management
    2015 - 2016
  • Bishop's University
    Bachelor of Arts (B.A.), Social Sciences
    1996 - 1999
  • York Mills Collegiate
    High School
    1991 - 1995

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