Katherine Fullagar
Marketing, Membership and Engagement Manager at Australian Primary Health Care Nurses Association (APNA)- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Business Analytics with SQL and Python
RMIT UniversityAug, 2021- Nov, 2024 -
Business Analytics and Visualisation
RMIT UniversityMar, 2021- Nov, 2024 -
Standard Mental Health First Aider
Mental Health First Aid AustraliaMay, 2023- Nov, 2024
Experience
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Australian Primary Health Care Nurses Association (APNA)
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Australia
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Hospitals and Health Care
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1 - 100 Employee
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Marketing, Membership and Engagement Manager
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Oct 2023 - Present
Responsible for overseeing and leading marketing and member services, including recruitment and renewal processes. Promoting membership engagement, working on new business development, and contributing to budget and planning processes. The role involves maintaining data integrity in the CRM database, attending member events and self-managing tasks. Implementing proactive member engagement strategies to increase recruitment and retention across all membership grades. Leading the Membership and Engagement team, ensuring a positive member experience and managing regular communication updates. Show less
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Print & Visual Communication Association
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Australia
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Printing Services
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1 - 100 Employee
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Manager – Strategic Projects
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Aug 2023 - Oct 2023
I provide high-level support across a broad range of project functions and responsibilities, including preparation of organisation programs and projects, executive research and communications, program reviews and best practice advisement, Board and executive report writing and assisting with planning and tracking of both specific initiatives and overall project activities across the team and supply partners. I provide high-level support across a broad range of project functions and responsibilities, including preparation of organisation programs and projects, executive research and communications, program reviews and best practice advisement, Board and executive report writing and assisting with planning and tracking of both specific initiatives and overall project activities across the team and supply partners.
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Royal Australian and New Zealand College of Psychiatrists (RANZCP)
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Australia
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Mental Health Care
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100 - 200 Employee
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Member Operations and Data Lead
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Aug 2021 - Aug 2023
I oversee the successful implementation, delivery and enhancement of a range of core RANZCP membership programs and services, utilising data analysis techniques to inform business decisions and identify opportunities for improvement.
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Membership Operations Coordinator
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May 2018 - Aug 2021
The Royal Australian and New Zealand College of Psychiatrists is responsible for training, educating and representing psychiatrists in Australia and New Zealand.• Overseeing and coordinating the delivery of the College's core package of member benefits and services• Improving existing, and implementing new, member benefits and services• Enhancing and supporting the promotion of member services, benefits and initiatives• Monitoring and reporting on membership demographics and statistics• Coordinating the annual awards and grants program• Improving member engagement through collaboration with member committees and other College departments. Show less
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Marketing Executive
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Oct 2016 - May 2018
Macmillan Education Australia and New Zealand (MEA) is one of the leading educational publishers in Australia. It has a vigorous publishing program catering to the needs of Primary and Secondary Schools locally and globally.My role is centred around the planning and execution of targeted and effective marketing campaigns to primary, secondary and international schools. It is a fast-paced, varied role which has me working closely with teams across the business, as well as suppliers and customers. My responsibilities include creating EDMs (content and graphics) in Salesforce’s Pardot and previously, MailChimp; organisation of marketing collateral for conferences and general use (design and coordination of printing of banners, brochures, etc.); campaign strategy and content planning; existing website maintenance (HTML and Wordpress) and member of new website project team; as well a variety of other tasks as required when working within a small marketing team.Key achievements:- Project management of all aspects of Primary and Secondary catalogues, including: liaison with Publishing, Design, Sales and Marketing teams; copy writing; pagination for logical separation of sections and printing efficiency; proofreading; liaison with printers to establish print specifications and a competitive price, and with mail house to coordinate national mail out. Saved tens of thousands of dollars by leveraging existing relationships with offshore vendors and printing the catalogues in China for the first time.- Organisation of professional development sessions across Victoria and NSW (many at short notice), involving sourcing venues, creating and printing marketing collateral and display materials, and a layered EDM campaign.- Redesign of primary website homepage, in collaboration with Digital Marketing consultant. We had to work within the constraints of legacy systems, using data insights and usability best-practice to inform content, features and layout. Show less
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Production Controller - Secondary Front List and Export
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Jan 2015 - Oct 2016
Macmillan Education Australia and New Zealand (MEA) is one of the leading educational publishers in Australia. It has a vigorous publishing program catering to the needs of Primary and Secondary Schools locally and globally.Key achievements:- Achieved significant print cost reductions and efficiencies by compiling print specifications matrix so like specifications could be printed together- Used production knowledge to redesign digital access cards to more economical format, reducing manufacturing costs by 80%- Automated the export order process to improve speed and accuracy - Streamlined proofing process, cutting a week off most schedules and $1,500 from budgets - Expanded instant print system to include titles with declining sales to keep them in print- Determined accepted ‘run on’ percentage of each export customer and informed printer, boosting revenue by up to 5% per order (previously, exact quantities had been supplied). Show less
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Cengage Australia & New Zealand
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Australia
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Book Publishing
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1 - 100 Employee
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Production Controller - Reprints and Export (maternity leave cover)
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Aug 2013 - Jan 2015
Cengage is an educational content, technology, and services company for the higher education, K-12, professional, and library markets worldwide. Key achievements: - Timely reprints of educational titles, across a range of specifications - Improved stock monitoring, by implementing daily stock movement reports and daily backorder reports - meaning reprints could be actioned sooner/later as necessary - Identification of editorial and design errors, which were corrected before reprint - Maintained high quality of printed educational resources, even when certain titles needed re-specified as they moved from offset to digital printing. Show less
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Officeworks
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Australia
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Retail
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700 & Above Employee
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Printing Specialist
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Dec 2009 - Aug 2013
Officeworks is Australia's leading retailer and supplier of office products and solutions for home, business and education needs. As part of the Wesfarmers group, Officeworks has an extensive national footprint operating more than 160 retail stores across every state and territory and employing more than 7000 team members. Key achievements: - Specialist for wide format printer - including posters, banners and canvases - Operation of a variety of printing and finishing machinery, including wide format printers, colour/B&W photocopiers, binders, laminators, guillotine, folding machines and more - Checking specifications of print files for suitability; adjustment of those files as necessary; recommendation of printing and finishing options - Training of new and existing staff on new machines and procedures. Show less
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Monash University
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Australia
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Higher Education
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700 & Above Employee
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Research Assistant
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Aug 2012 - Dec 2012
Monash University is a public research university and provider of undergraduate, postgraduate and higher degree programs. Monash is ranked in the top one per cent of world universities – 80th in the world – according to the Times Higher Education World University Rankings (2017–2018). Responsibilities: - Editing and proofreading of academic material as required (including two now published titles) - Liaison with academic staff, authors and relevant publishing contacts - Scholarly research of topics and reporting of findings to supervising Professor. Show less
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Education
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2012 - 2013
Monash University
Master of Publishing and Editing -
2005 - 2008
Monash University
Bachelor of Arts (B.A.), Linguistics -
2005 - 2008
Monash University
Bachelor of Science (B.Sc.), Physiology
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