Katherine Dunphy
Senior Director of Marketing at Arizona Small Business Association - ASBA- Claim this Profile
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English Native or bilingual proficiency
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Bio
Experience
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Arizona Small Business Association - ASBA
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Senior Director of Marketing
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Sep 2022 - Present
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The Common Creative
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Australia
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Online Audio and Video Media
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Company Owner
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Jan 2022 - Present
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Kat D. Photography
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United States
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Photography
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Business Owner
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Jan 2012 - Present
Scheduling and fostering new relationships within the fashion and fine art community. Planning and taking creative direction with influencers and models. Stepping into the creative director role on smaller shoots. Working with stylist. Working with budget constraints and timelines to make the creative planning come to fruiting. Post shoot work editing in photoshop and lightroom. Business snapchat: katieedunphy Business Instagram: @katdphoto Scheduling and fostering new relationships within the fashion and fine art community. Planning and taking creative direction with influencers and models. Stepping into the creative director role on smaller shoots. Working with stylist. Working with budget constraints and timelines to make the creative planning come to fruiting. Post shoot work editing in photoshop and lightroom. Business snapchat: katieedunphy Business Instagram: @katdphoto
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Minerva
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Brazil
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Retail Apparel and Fashion
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Marketing Director
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May 2020 - Dec 2021
Oversee all digital marketing services for several multi-tier accounts.Create, manage, and support advertising campaigns in the realm of PPC with an emphasis on Google advertising products, social media, and email marketing.Visual and creative duties include, photography, graphic design, video production, fitness-centered photography, and e-commerce photography. Organic social media responsibilities include, platform management, brand identity, brand positioning, brand guidelines, and logo/post design creation. I have been responsible for creating PPC campaigns that not only demonstrate top performing KPIs but also generate substantial increases in client customer base, customer retention, profit margins, and business expansion.
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Kickstart Specialist
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Jul 2019 - Oct 2020
Managed a book-of-business of over 100 accounts per quarter with a budget spend of $250,000 - $1.5 million per quarter. Position roles included, time management, client conference calls, creating/editing Google Ads campaigns, accounts, search engine optimization (SEO), and beta-testing pre-released Google products.Proficient in video, app, shopping, text, display, and search ads.Proficient in Google Analytics. Facilitated advanced training workshops. Managed a book-of-business of over 100 accounts per quarter with a budget spend of $250,000 - $1.5 million per quarter. Position roles included, time management, client conference calls, creating/editing Google Ads campaigns, accounts, search engine optimization (SEO), and beta-testing pre-released Google products.Proficient in video, app, shopping, text, display, and search ads.Proficient in Google Analytics. Facilitated advanced training workshops.
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Google
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United States
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Software Development
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700 & Above Employee
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Google-Local Services Account Manger
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Oct 2018 - Jun 2019
Responsible for a book-of-business of over 300 clients per month.Researched and collated a given client’s professional documentation for proper integration onto the Google search engine. Responsible for a book-of-business of over 300 clients per month.Researched and collated a given client’s professional documentation for proper integration onto the Google search engine.
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Smashbod
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France
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Civic and Social Organizations
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Influencer Marketing Specialist
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Mar 2016 - Aug 2018
Social curator of influencer marketing program and business’ endeavors. Director of all filming and film crew.Responsible for all social media accounts and content creation/marketing. Social curator of influencer marketing program and business’ endeavors. Director of all filming and film crew.Responsible for all social media accounts and content creation/marketing.
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Her Campus
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United States
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Writing and Editing
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1 - 100 Employee
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Her Campus Blogger
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Oct 2014 - Dec 2015
Write articles pertaining to events, people and organizations that are happening around ASU. People features, greek life activities, sporting events...etc Write articles pertaining to events, people and organizations that are happening around ASU. People features, greek life activities, sporting events...etc
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Sun Devil Fitness Complex
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing Manager
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May 2014 - May 2015
Creating non traditional methods of marketing and then brodcasting to the rest of the school the superior programs and teams that make up the SDFC sports clubs. Creating non traditional methods of marketing and then brodcasting to the rest of the school the superior programs and teams that make up the SDFC sports clubs.
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Devilpalooza
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United States
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Art Director
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Oct 2014 - Feb 2015
Curate and run the art show that will be shown on the Arizona State University Campus during the Devilpalooza event. Curate and run the art show that will be shown on the Arizona State University Campus during the Devilpalooza event.
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Assistant Marketing Director
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May 2014 - Feb 2015
Make marketing material usng the adobe programs for upcoming events that the Programming and Activities Board was involved in or had planned Make marketing material usng the adobe programs for upcoming events that the Programming and Activities Board was involved in or had planned
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Art Editor
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Jun 2014 - Dec 2014
Design and pick which pieces would be incorporated into the magazine Design and pick which pieces would be incorporated into the magazine
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State Press
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United States
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Retail
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Photo Journalist
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Jun 2013 - Dec 2013
To take high resolution photos of events and other happenings in the Tempe area that would affect the university and its students for the newspaper that came out every week. To take high resolution photos of events and other happenings in the Tempe area that would affect the university and its students for the newspaper that came out every week.
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ASU Housing
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Nigeria
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Real Estate
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Community Assistant
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Aug 2012 - Dec 2012
Was a role model for the floor. Residents could come to me for information about the campus, classes or general problems. Worked a front desk greeting residents, checkout out keys, and handling emergency issues. Walked rounds around the complex looking for safety issues, breaking up problems and violations of the complex. Was a role model for the floor. Residents could come to me for information about the campus, classes or general problems. Worked a front desk greeting residents, checkout out keys, and handling emergency issues. Walked rounds around the complex looking for safety issues, breaking up problems and violations of the complex.
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Education
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Arizona State University
Bachelor of Science (BS), Photography