Experience

AETN Foundation

• United States
• Advertising Services
• 1 - 100 Employee

• Community Engagement Specialist

  • May 2012 - Present

  Manages social media accounts, including Facebook, Instagram, Twitter, Pinterest, Flickr and YouTube Manages the "Exploring Arkansas" Facebook account Produces, curates and edits copy for the AETN Engage blog Composes, edits, formats and sends various station newsletters and communications Provides extensive proofreading services for internal clients Writes, edits and distributes station press releases Co-develops and executes station promotional plans Creates expressive ad copy and dynamic email blasts, as needed Organizes community outreach programs and events Coordinates the annual, statewide Mister Rogers' Neighborhood Sweater Drive Assists in writing grants and executing station grant projects, notably "American Masters: Pedro Guerrero" Student Photography Workshop, "Ken Burns: Jackie Robinson" Little Rock RBI Scholarship Program, "A Deeper Look: The American Dream in Arkansas" Community Voices Campaign and "The Vietnam War" Community Outreach Show less



EAST Initiative Alumni Association

• Member At-Large

  • 2013 - 2013



Mangan Holcomb Partners

• Copywriter

  • May 2010 - May 2012

  Produced print, broadcast and web copy for a range of agency clients, including Le Bonheur Children’s Hospital, the University of Arkansas at Little Rock (UALR), Via Christi Health, Delta Plastics, St. Vincent Health System and the Arkansas Department of HeritageWrote public relations copy, conducted research, and provided proofreading and basic Spanish proofreading services as neededServed as lead copywriter for the Keep Arkansas Beautiful Shine Phase III campaign, the Metropolitan National Bank Small Business Services campaign and the Greenway Equipment Inc. Phase II Branding Campaign Show less

• Copywriting Intern

  • Jan 2010 - May 2010

  Served as lead copywriter for the Arkansas Delta Byways tourism campaignComposed published and broadcasted advertising copy in several mediums for various clients, including UALR, Via Christi Health, Le Bonheur Children’s Hospital, Delta Plastics, Greenway Farm Equipment, and the Arkansas Department of Heritage



Stone Ward

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Copywriter

  • Apr 2010 - May 2010

  Created published advertising e-blasts series for the Terminix Knock Out internal sales and service competition Wrote expressive copy for Simmon’s First Bank ads Created published advertising e-blasts series for the Terminix Knock Out internal sales and service competition Wrote expressive copy for Simmon’s First Bank ads



Stone Ward

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriting Intern

  • May 2009 - Jun 2009

  Created published advertising copy for several clients, including Simmons First Bank, Baptist Health, Snap-On, The Little Rock Convention Center and Visitors Bureau, Baptist Health and Terminex Prepared all copywriting material for and contributed to the planning and execution of Arkansas Sheriffs’ Youth Ranches (ASYR) marketing restructure Presented work independently and as part of an agency team in informal client meetings, internal conferences and formal client presentations Wrote and edited a variety of creative briefs, campaign strategy plans, and a range of other documents Performed in-depth research efforts to compile information for advertisement background information, artistic execution, etc. Show less



AETN Foundation

• United States
• Advertising Services
• 1 - 100 Employee

• Communications Intern

  • Sep 2007 - May 2008

  Executed professional business documents, including press releases, project proposals and business letters, among others Assisted in event planning and coordination, notably: "The War" Premiere Event, "The Zula Patrol!" Teacher Workshops and Weather Exhibit, Portfolio Day, AETN’s Annual Children’s Art Contest and AETN Family Day Established a new partnership with Lowe’s®, in coordination with annual Family Day events in Rogers, Arkansas Contributed significantly to digital transition preparation executing department plans, preparing viewer aids – such as FAQs – and supplying copy- and print- editing for the digital transition print advertising campaign and poster series Gained experience in constructing sets and props for television events, general events and exhibitions Show less