Content and Digital Marketing Specialist

• Apr 2023 - Present

Paid Media Specialist

• May 2022 - Apr 2023

Created and implemented Google Ads campaigns for various clients in different industries. Built Facebook/Instagram Ad campaigns via Meta Business Manager. Communicated and updated clients on campaign strategies as well as any updates regarding billing or issues with their accounts. Gathered data from ad campaigns and presented it through Google Data Studio to show clients' monthly progress. Oversaw all clients' budgets which totals close to $60,000. Collaborated with sales, SEO, development, and graphic design teams to send over client deliverables for campaigns. Lead client kick-off meetings and assisted with the on-boarding process for new clients. Show less

Communications and Marketing Coordinator

• Jan 2020 - May 2022

Reinforced Shenandoah University’s brand, mission, goals, and strategic plan. Implemented marketing strategies through SU's social media accounts, website, print media, and email distribution channels to increase student engagement and retention. Delivered consistently positive outcomes for students, including greater awareness of campus life events to encourage increased participation in events, clubs, and organizations. Coordinated marketing assistance and creative expertise. Maintained social networking sites such as Facebook, TikTok, Instagram, YouTube, etc. --Grew Shenandoah's Student Life Instagram following by 40%, grew Facebook following by 20%, and helped create and run TikTok Coordinated and managed digital signage across campus. Created electronic and print material that reflects the university’s positioning statement, brand promise, and brand drivers Designed flyers, graphics for promotional products, etc. Worked closely with supervisor and outside designer to brand Shenandoah University through GIFs. Within 1.5 years, 13 GIFs were designed and received 134M impressions. Oversaw and empowered a team of 10 work studies to build their skill sets and reach their goals. Assisted departments within the Division of Student Affairs (DSA) to plan, market, and manage their initiatives. Collaborated with DSA and the Office of Admissions to maintain student retention. Recipient of Shenandoah University's 2020 James R. and Mary B. COVID-19 Special Wilkins Award. Show less

Corporate Communications Jr. Associate

• Mar 2019 - Jan 2020

Stride Inc., formally known as K12, Inc. Generated and managed earned media; share content across internal and external platforms. Created social media content for partnered schools, including pictures and videos. Connected with news outlets to share content; pitched events and stories for the media. Showcased company success through ghostwriting letters to the editor, op-eds, and press releases across multiple media markets, resulting in nearly $50,000 of ad rate equivalency; conducted interviews with diverse stakeholders . Assisted the corporate communication team to maximize coverage in media. Partnered with different departments to create video series spotlighting employees. Show less

Community Center Attendant, Parks and Recreation

• May 2013 - Jan 2019

Interacted with guests to increase their awareness about the Winchester community and its offerings. Promoted programs, events, activities to guests to increase registration and community engagement. Ensured guests understand the rules of the facility to promote safety and wellness. Problem solved and handled crisis situations when they arose. Interacted with guests to increase their awareness about the Winchester community and its offerings. Promoted programs, events, activities to guests to increase registration and community engagement. Ensured guests understand the rules of the facility to promote safety and wellness. Problem solved and handled crisis situations when they arose.

Public Relations Coordinator

• Aug 2018 - Dec 2018

Managed team of 11 and helped guarantee the campaign's success, communicated with team members and athletic department daily. Wrote PR plan, press releases, and a final write up for Mason Athletic Department. Created event to promote Men's Soccer Team's senior night (October 31, 2018). Created social media content for department across multiple social media platforms. Built media contact list for department. This internship was a semester long project in COMM 331 Managed team of 11 and helped guarantee the campaign's success, communicated with team members and athletic department daily. Wrote PR plan, press releases, and a final write up for Mason Athletic Department. Created event to promote Men's Soccer Team's senior night (October 31, 2018). Created social media content for department across multiple social media platforms. Built media contact list for department. This internship was a semester long project in COMM 331

Softlines Trainer Team Member

• Apr 2016 - Jun 2017

Cultivated team morale and mentored team members to understand the importance of quality customer service. Managed softlines team and created team’s commitment to the store. Maintained perfect zones to guarantee that the store’s environment was in upstanding condition at all times. Cultivated team morale and mentored team members to understand the importance of quality customer service. Managed softlines team and created team’s commitment to the store. Maintained perfect zones to guarantee that the store’s environment was in upstanding condition at all times.