Experience

CyberCatch

• United States
• Computer and Network Security
• 1 - 100 Employee

• VP, Chief Marketing Officer

  • ‏أبريل 2021 - - الحالي



Self-Employed

• United Kingdom
• Design Services
• 700 & Above Employee

• Creative Director

  • ‏فبراير 2020 - ‏أبريل 2021

  • Building visual identities across product, marketing, and business channels.• Consulting with clients to build their story and drive efforts for internal and external marketing campaigns.• Creating custom templates that are easy to edit by non-designers and implement across a corporation.• Designing and mapping user flow for landing pages, websites, and mobile apps.• Creating and stylizing investor materials for startups and large corporations.• Collaborating with design, marketing, and product teams to bring ideas to life.



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Branding & Design Specialist

  • ‏سبتمبر 2017 - ‏فبراير 2020

  • Responsible for creating and maintaining brand guidelines for EA’s internal organizations and campaigns.• Led global Visual Style Guide workshops and design trainings for EA employees to reinforce brand standards while boosting internal skills.• Directed global campaigns, managing junior designers and producers.• Managed creative vision and produced rebranding of office spaces. • Worked alongside the employee experience team to brand EA’s first employee recognition program.• Designed presentation materials for stakeholders, external audiences, and global townhalls.• Produced graphic element libraries for EA employees. Libraries included presentation templates, icon banks, and video assets.



Belton ISD

• United States
• Primary and Secondary Education
• 500 - 600 Employee

• Lead Designer

  • ‏مايو 2013 - ‏مايو 2019

  • Responsible for day-to-day creative design work, including: marketing collateral (ads, brochures, fliers, posters, tickets, canvases, banners, etc.) logos for schools, and district webpage content.• Responsible for designing presentations that were delivered to the School Board by administrative staff such as the Superintendent.• Branded the school district’s 10-year plan, The Roadmap to 2025, along with all presentation and marketing materials. Materials helped advertise the upcoming bond election, which ultimately passed in 2017.• Piloted the "Tigers Don't Bully" campaign, which included posters, ads, and a webpage. Campaign received two PRSA Awards in 2015.Was asked to continue working for the school district on a part-time, contract basis after starting graduate school in 2014 and continued to maintain brand standards thru 2019.



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Art Director

  • ‏يونيو 2015 - ‏سبتمبر 2017

  • Responsible for day-to-day business development design work, such as: RFPs, presentation templates + decks for pitches, infographics, posters, follow-up emails, etc.• Pitch-related design work helped win over $10M of new business, including: P&G, Vanguard, Hitachi, Hotels.com, NCR, Lee Jeans, Pfizer, ANA, & more.• Designed presentation materials for global summits and other PR events. • Led a nationwide PowerPoint and basic design training available for all H+K employees alongside the U.S. Art Director.• Designed materials (ads, infographics, award submissions, print materials, web banners, etc.) for clients, including: Mazda, Banfield, Deloitte, ANA, Lee Jeans, and Target.• Worked with H+K’s video team to develop videos for new business opps.• Traveled to assist pitch teams with new business opportunities.



Baylor Scott & White Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Communications Specialist

  • ‏سبتمبر 2012 - ‏ديسمبر 2012

  • Wrote and edited press releases, blogs, articles, and media lists• Advised foundation leaders on financial options regarding advertising decisions based on market research• Assisted in compiling and producing the foundation’s quarterly newsletter by contacting doctors and patients, and transcribing/editing their story• Designed advertising materials to promote fundraising events • Wrote and edited press releases, blogs, articles, and media lists• Advised foundation leaders on financial options regarding advertising decisions based on market research• Assisted in compiling and producing the foundation’s quarterly newsletter by contacting doctors and patients, and transcribing/editing their story• Designed advertising materials to promote fundraising events



Pier 1

• United States
• Retail
• 700 & Above Employee

• Manager / Sales Team Leader

  • ‏مايو 2010 - ‏أكتوبر 2012

  • Responsible for maintaining the overall look+feel of the store to Pier 1 standards• Created visual displays thought out the store based on brand guides• Managed team of 15 associates• Led store transitions, inventories, and shipments• Forecasted sales goals based on conversion rates for the store each shift• Attended Pier 1 led manager workshops to learn about upcoming products• Traveled to other Pier 1 locations to fill in as Assistant Store Manager as needed• Commended by HR for fantastic customer service and team culture



ECPR Texas

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Associate

  • ‏مايو 2012 - ‏أغسطس 2012

  • Created, compiled, and edited media contact lists for various clients, including Seton Hospitals, HEB, and The Trail Foundation• Beautified media coverage and client event calendars• Assisted in coordinating and hosting client events, and often traveled for grand openings and ribbon cutting ceremonies • Responsible for follow-up and partnership with media to promote events and strategic client efforts • Created, compiled, and edited media contact lists for various clients, including Seton Hospitals, HEB, and The Trail Foundation• Beautified media coverage and client event calendars• Assisted in coordinating and hosting client events, and often traveled for grand openings and ribbon cutting ceremonies • Responsible for follow-up and partnership with media to promote events and strategic client efforts