Growth Marketing Director, Contractor Division

• Jun 2023 - Present

Marketing Director, Public Private Partnerships

• Jun 2022 - Jul 2023

Deputy Director- Office of Strategic Customer Service

• Oct 2019 - Jun 2022

Developed and executed change management plans that drove enterprise-wide workplace culture and employee engagement initiatives that impacted 11,000+ employees, operationalized changes to the physical and digital customer experience for multiple government agencies serving five-million customers annually and ensured quick and quantifiable adoption of action plans by motivating cross-functional teams through strong communication and servant leader skills. • Initiated the design and implementation of organizational assessments to review and recommend policy and process changes that impact 11,000 employees and five million customers annually. • Advised executive teams on how to prepare for workforce response to organizational change and how to react effectively while minimizing risk. • Led execution of change management initiatives to transition from current operating environment to desired future state in a variety of contexts by engaging cross-functional teams and stakeholders. • Managed multiple contracts providing strategic planning, facilitation, and marketing support for six business units. •Served as marketing subject matter expert on enterprise-wide advisory groups that directed over $100 million in annual ad spend. • Designed and facilitated meetings, workshops, and other in-person and virtual meetings to align and mobilize stake-holders and cross-functional teams towards a shared goal. Show less

Senior Marketing Manager- Office of External Affairs

• Apr 2017 - Oct 2019

•Optimized and managed email marketing strategy for three million subscribers which increased revenue 30% in first 30 days. • Unified direct mail marketing for 500,000 mailings per month that resulted in $100,000 in savings in first 90 days. • Developed award-winning marketing strategy for federal REAL ID compliance campaign. • Directed rebranding and customer experience strategy for 24 storefronts. • Negotiated RFP contracts totaling more $40 million. • Led large-scale office merger: Consolidated budgets, developed new management structure, documented standard operating procedures, updated position descriptions and hired new staff. • Managed annual budget of over $700,000 with calendar and fiscal year reporting. Show less

Marketing Project Manager- Office of Strategic Customer Service

• Dec 2015 - Apr 2017

Provided executive team with marketing project management support that resulted in successful deployment of largest rebranding campaign in 50 years. Accomplishments: - Partnered with executives of six business units, other state agencies and the Maryland Governor’s Office in order to standardize customer service and marketing strategies for $6 Million agency - Launched large-scale rebranding of agency and six business units - Directed performance management program that unified six business units with a renewed focus on data-driven results - Developed social media strategy for 35 accounts totaling 4 Million followers that increased engagement over 21% in first 6 months Show less

Digital Marketing Manager/Training Developer

• Jan 2012 - Dec 2015

Improved customer experience and increased revenue through constructing, tracking and responding to customer behavior analytics. Supervised team of both remote and in-office employees. Accomplishments: - Developed 30+ automated sales funnels integrating 10+ software tools - Monitored A/B testing for opportunities to optimize campaigns - Managed marketing strategies for three online training brands - Increased revenue by tracking and responding to customer analytics - Supervised team of both remote and in-office staff - Produced 17 paid content drip programs for over 1,000 customers - Grew email marketing for 100,000 subscribers with 60% open rates Show less

Owner

• Jan 2008 - Dec 2015

Built and managed email marketing campaigns for a list of 25,000 subscribers. Developed over thirty trainings in various digital mediums. Executed both live and automated digital training sessions to achieve sales goals. Developed comprehensive customer experience strategies that carried 68% conversion rates on cold traffic sources. Developed and managed over 100 digital lead/customer funnels to meet sales goals. Built and managed an online following of over 50,000 subscribers across five platforms including social media, blogs, podcasts, and more. Daily experience with online ad buying, lead generation, email marketing, funnel tracking and optimization, content creation, and more. All aspects of this position required expert knowledge of digital data tracking and optimization techniques. Show less

Special Education Teacher

• Sep 2007 - Jan 2012

Initiated the use of alternative technologies in the classroom to improve instruction and concept retention. Improved standardized testing used in the classroom in order to capture better performance analytics. Initiated the use of alternative technologies in the classroom to improve instruction and concept retention. Improved standardized testing used in the classroom in order to capture better performance analytics.