Experience

Backbone Productions Inc

• Advertising Services
• 1 - 100 Employee

• Freelance Senior Producer & Celebrity Brand Partnership Consultant

  • Nov 2011 - Present

  - Production experience with : QSR, Package Goods, Pharma, Financial, Automotive, Insurance - Producing and adapting advertising for brands across all media platforms from (Web, Print, Video, outdoor, banners, in-store)delivering multi-level national and international campaigns on budget and managing production timelines.- Full service production for clients, from producing to overseeing all finances (working with international advertising agencies to road house Canadian productions. (ex. clients who have no Canadian affiliations, Backbone Productions can oversee all accounting needs)- Can oversee Client's full year Marketing budget across all platforms and channels and implement yearly negotiations and rates with all suppliers resulting in production savings. - Travel Jobs : International and North American - Working with all unions (ACTRA, UDA, SAG, AFTRA, and International unions)- Working with Non Union, as well as negotiating talent contract buyouts.- Creative thinker (no is not an answer) Show less

• Architectural Designer and Contractor

  • 2008 - Dec 2021

  - Overseeing all stages of architectural design and construction - from concept, to design (CADD drawings), to permits (Committee of Adjustments - if necessary), to final construction- Project scale from small additions (from 500 sqft), to new builds (over 6,000 sqft)- Both residential and commercial design and construction- Contemporary, modern and traditional designs- Working with the same team of subcontractors for over 15 years- Oversee all finance and provide Clients with my professional supplier's discounts Show less



No Fixed Address Inc.

• Canada
• Advertising Services
• 100 - 200 Employee

• Head of Broadcast

  • 2019 - 2020

  - Set-up Broadcast and Production Departments, billing process, and procedures - Non-Union talent and Influencer negotiations - Trained both internal NFA staff and Clients on the Production Process - Identified accountability across departments - Managed all reconciliations - Hired all freelance producers - Set-up insurance policy - Responsible for all production forecasting revenue for the agency - New product development - working with tech developers (Labatt) - Clients: DFO(Dairy Farmers of Ontario), Little Caesars, Questrade, Labate, Moneris, Aviva, SickKids, Make-A-Wish Canada Show less



Grip Limited

• United Kingdom
• Medical Equipment Manufacturing

• Freelance Producer

  • 2012 - 2019

  - Would oversee Client's full year Marketing budget across all platforms and channels for KFC Canada - Implemented yearly negotiations and rates with all suppliers for a 20% yearly discounted rate - Yearly reconciliation, which resulted in further monetary efficiencies and savings - Managed all complex shoots, especially with budget constraints and quick turn-around timing - Managed all International shoots (South American, European and American shoots), as well as all across Canada - Experience with with International Unions (SAG, UDA, ACTRA, AFTRA, etc..) and bilingual talent - Highly proficient with double-shooting - Negotiated with International Agencies for footage and commercials for Canadian usage - as well as combining original spots with footage from several countries - clients: KFC, RBC, Dare, Pizza Hut Show less



GJP Advertising

• Advertising Services
• 1 - 100 Employee

• Head of Broadcast

  • 2003 - 2006

  - Head of Integrated Production across four global offices: SanFrancisco, Cincinnati, Toronto and Barbados - Oversaw and directly produced broadcast work for: Radio Shack, Toyota, LCBO, International Brokers Association of Canada, Vincor International, Cincinnati Bell, American Signature Furniture, Covad- GJP San Francisco - Produced and managed work across TV and Radio production, interactive digital and web production - Ran a production team and would hire all freelancers - Head of Integrated Production across four global offices: SanFrancisco, Cincinnati, Toronto and Barbados - Oversaw and directly produced broadcast work for: Radio Shack, Toyota, LCBO, International Brokers Association of Canada, Vincor International, Cincinnati Bell, American Signature Furniture, Covad- GJP San Francisco - Produced and managed work across TV and Radio production, interactive digital and web production - Ran a production team and would hire all freelancers



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Broadcast

  • Sep 2001 - Oct 2003

  Cossette Communications: - Shoppers Drug Mart, Nike, McDonald's, Bell, Dairy Farmers of Canada, General Mills, Saturn - Bell Integrated, Cossette Interactive Cossette Communications: - Shoppers Drug Mart, Nike, McDonald's, Bell, Dairy Farmers of Canada, General Mills, Saturn - Bell Integrated, Cossette Interactive



Leo Burnett

• 1 - 100 Employee

• Freelance Producer

  • 2001 - 2002

  - Procter and Gamble (Tide) - Adapts, Global original shoots - Procter and Gamble (Tide) - Adapts, Global original shoots

• Line Producer

  • 2000 - 2001

  - Line producer for Radke, Steam and Players - Line producer for Radke, Steam and Players



Anderson DDB Health & Lifestyle

• Canada
• Advertising Services
• 1 - 100 Employee

• Head of Broadcast

  • Jan 1997 - Apr 2000

  - Clients: Pfizer, McNeil, Hamilton Beach, International Fund of Animal Welfare (I.F.A.W.), Weetabix, Whitehall Robbins (Tylenol), Amerind Batteries, Smith Kline Beecham, and Zeneca - Awarding winning Campaign for I.F.A.W - IBA Award - Worked for the Pharmaceutical Board - live event across Canada- Event planning, live campaign in Montreal, Vancouver, and Calgary - Produced medical documentary for “WTN” and “LIFE” network - Event planning, live campaign in Montreal, Vancouver, and Calgary - Oversaw all production (TV/Radio) - Product launches Show less



BBDO Toronto

• Traffic coordinator/Assistant/ Junior producer

  • May 1993 - Feb 1997

  - Produced French adaptions from American commercials - Assisted produced for large productions. - Client: Apple, Bell, Columbia House, Church and Dwight, Chrysler, Federal Express, Gillette, Oral –B, Polaroid, Proctor & Gamble, Royal Lepage, Sony, Tambrands, Wrigley - Produced French adaptions from American commercials - Assisted produced for large productions. - Client: Apple, Bell, Columbia House, Church and Dwight, Chrysler, Federal Express, Gillette, Oral –B, Polaroid, Proctor & Gamble, Royal Lepage, Sony, Tambrands, Wrigley



NORR Group

• United Arab Emirates
• Architecture and Planning
• 1 - 100 Employee

• Junior Designers/Architectural Designer

  • Jan 1987 - May 1993

  - Design layouts of retail and commercial building - Managing project completion reports, on projects as CIBC Tower, TD Scarborough Headquarter, SkyDome, Canary Wharf and Pearson international, - Interned with Carlos Ott, (Paris Opera House) and David Jansen (TD Scarborough HQ) - Perspective drawing and Architectural Model making - Freelance designer for Design Studio, (now McCormack Architects) projects included redesigning Sobeys Supermarket and Residential properties. - Design layouts of retail and commercial building - Managing project completion reports, on projects as CIBC Tower, TD Scarborough Headquarter, SkyDome, Canary Wharf and Pearson international, - Interned with Carlos Ott, (Paris Opera House) and David Jansen (TD Scarborough HQ) - Perspective drawing and Architectural Model making - Freelance designer for Design Studio, (now McCormack Architects) projects included redesigning Sobeys Supermarket and Residential properties.