Experience

Molinos
• Brazil
• Real Estate
• 1 - 100 Employee
• Chief Marketing Officer

  • Jan 2023 - Present

Yandex Practicum
• Russian Federation
• Higher Education
• 700 & Above Employee
• Mentor

  • Dec 2022 - Present


eLama

• France
• Civic and Social Organizations

• Marketing Team Lead ppc.world

  • Jul 2021 - Sep 2022

  I'm in charge of: • Yearly/quarterly marketing strategy planning and overall project performance (media, education) • Brand positioning & digital communications • Paid & organic demand generation & social media • Promotion planning • CR & COR growth • Paid demand generation, SMM, PR & email marketing team management During my time in the company we doubled the amount of MQLs generated from webinars, conducted 3 online-conferences with over 1.500 attendees, launched 3 special projects with huge CIS brands & built a successful communication email communication flow with NPS > 8 Show less



Империя Техно

• Russian Federation
• Technology, Information and Internet

• Head of Marketing

  • Sep 2018 - Aug 2021

  Developed a marketing strategy and launched a mix of channels (contextual and targeted advertising, CRM marketing, product aggregators, cross-promotion, and affiliate activities), formed a content department, created standards and KPIs for employees. Managed a website & CRM development project – conducted a tender to select a contractor, acted as a product owner in the development team, provided a dialogue between the contractor and the company's technical lead, solved all complex tasks during the project. As a result, we updated the technology stack of the website & CRM (Vue.js + Laravel), redesigned it, launched the mobile & scalable version, and got rid of the legacy code. Show less



ВЕНЕТА СИСТЕМ

• Computer Hardware Manufacturing
• 1 - 100 Employee

• Head of Marketing and Communications

  • Apr 2017 - Sep 2018

  Digital marketing: • managed advertising campaigns (context, target) and landing page creation • redesigned veneta.ru website, led the process of creating the site cleverbros.ru • launched the cleverbros.com online store • managed the content creation process for email, blog & social networks Offline marketing: • managed the issue of corporate magazine Be Clever, created and edited materials • participated in the development of POS materials, souvenirs, and gifts for partners • supervised the placement of articles and comments in the media, radio advertising and outdoor advertising Management and analytics: • Planned the quarterly workload of the department's specialists, generated analytical reports on the results of the work of the marketing department • Introduced into the company a tradition of experience exchange between employees in the form of training seminars • Carried out certification of department employees together with the HR department • Together with colleagues, released a collection of instructions for staff on the company's business processes Show less



Sebevdom.ru

• Senior Marketing Manager

  • Nov 2014 - Apr 2017

  Advertising: • Independently launched advertising campaigns on Yandex. Market, product aggregators, Google Merchant, Yandex. Direct • Set up email marketing & content marketing department Project management: • Led the process of redesigning and updating website technological platform • Created a content department, built, and formalized its activities • Supervised the recruitment and training of outsourced specialists for temporary work • Transferred the store assortment management function from a contractor to a company: she completely built the workflow and increased the assortment by 60% over the year Show less