Katharine Van Leer

Director Of Client Development at Thinc
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Contact Information
us****@****om
(386) 825-5501
Location
Raleigh-Durham-Chapel Hill Area, US
Languages
  • English -

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Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director Of Client Development
      • Jul 2020 - Present

    • Hospitals and Health Care
    • 1 - 100 Employee
    • Manager, Business Development Manager
      • Sep 2019 - Jul 2020

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Communications Director
      • Jun 2018 - Feb 2019

      • Created and oversaw company-wide communications plan across marketing, sales, public relations, investor relations, ABC Board compliance, and social media.• Negotiated and implemented a strategic partnership with the NHL Carolina Hurricanes for their first ever Celebrity Chef Dinner Series featuring the best chefs from across North Carolina.• Increased Social Media following by 25% across Instagram, Twitter, and Facebook. • Oversaw hiring and training of a 50-person brand ambassador team across the state of North Carolina.• Created guidelines and monitored that all communications from the company were in compliance with North Carolina and Federal ABC regulations including all marketing, social media, public relations and investor communications. • Worked with the President on new investor acquisitions including introducing them to the brand, creating and providing financial projections, securing investment and providing timely company communications and updates.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Public Relations Director
      • Sep 2015 - May 2018

    • United States
    • Retail
    • 1 - 100 Employee
    • Marketing and Public Relations Manager
      • Aug 2013 - Aug 2015

      • Created and managed million-dollar corporate marketing budget across the North Carolina, South Carolina and Virginia markets as well as ecommerce.• Orchestrated a partnership with Vivian Howard, star of the Peabody Award PBS winning series “A Chef’s Life” including co-branded products, appearances and marketing campaign.• Negotiated and implemented a major sponsorship of the BB&T Charleston Wine + Food Festival.• Organized successful advertising, promotions and public relations campaigns for Chapel Hill, Charleston, Raleigh and Richmond retail locations and an ecommerce site• Oversaw all company promotions including booking celebrity chefs, storewide events, and month long opening campaigns for new retail establishments (Charleston, Richmond, Raleigh).• Created and implemented email campaign for over 115,000 subscriber list including schedule, content, ecommerce tie-ins and email procurement.• Oversaw Social Media for 15 accounts including advertising, content, and promotions.

    • Public Relations and Communications Services
    • President
      • Jan 2011 - Sep 2014

      • Founder of NY based boutique firm specializing in lifestyle, fashion, art, luxury, music, and hospitality.• Responsible for all new business outreach, client pitches, and client procurement.• Created and managed all press, social media, and marketing strategy for diverse client base including Louis Roederer’s Cristal Champagne, Thompson Hotels, Milk Gallery, Somaly Mam Foundation, Reebok, Hotel on Rivington, Roger Hotel, illy Coffee, Pull-In, RH Gallery, etc.• Employed and managed account executives.• Organized high profile events overseeing press, production, celebrity attendance, and post event follow up.• Leveraged extensive network to bring clients unique partnerships, events, and collaborations throughout the realms of luxury, fashion, art, media, music, and hospitality.

    • Account Executive
      • 2006 - 2009

Education

  • Denison University
    Bachelor's degree, History/English
    2001 - 2005

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