Katharine Korten

Events and Programs Specialist at Zurich Financial Services Australia
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Contact Information
us****@****om
(386) 825-5501
Location
AU

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Ruth Mehdipour

Katharine & I worked together at FEM, where she was the Marketing Manager and I was the Events and Marketing Assistant. She was an absolute pleasure to work with, and was the go-to person if there were any questions that I needed answering. Her warming and engaging personality is extremely infectious, which made the job extremely interesting, and made working with her an absolute delight. Katharine is extremely hardworking & professional, and I believe that Katharine will go extremely far.

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Experience

    • Financial Services
    • 400 - 500 Employee
    • Events and Programs Specialist
      • Nov 2018 - Present

    • Marketing and Events Manager
      • Jul 2018 - Present

    • Marketing and Events Executive
      • Feb 2015 - Jul 2018

      Role: Manager of all internal events, working alongside the head of communications for all aspects of internal marketing for the company,Events include:• Annual conference for staff and accompanying family (alternating international and domestic YoY)• Charity events for Vision Beyond Aus – including golf days, auctions and fundraising dinners• Bi-annual Professional Development Conferences• End of Financial Year dinner and entertainment• Melbourne Cup Day event for staff• Quarterly internal networking eventsResponsible for:• Organisation, production and distribution of a range of internal marketing materials, including; quarterly publications, fortnightly financial newsletters, internal notices, marketing planning and support for financial advisors and franchises for their clients• Planning, implementation and negotiation of all internal events from conception to execution• Autonomous budget and timeline management for both events and marketing departments• Design and complete management of event registration systems• Solely responsible for sourcing event venues, completing site visits, reporting in to MD on venue and destination feedback• Full management of travel plans, hotel liaison and relationship building, overseas activities and conferencing for 300+ internal financial planners/staff and their families• Co ordination of on and offsite operations at each event destination• Negotiation of all supplier contracts and relationship management • Production of conference content and management of internal and external speakers• Post-event survey design and analysis

    • United Kingdom
    • Business Consulting and Services
    • 100 - 200 Employee
    • Event Marketing Manager
      • Sep 2013 - Jul 2014

      The Forum for Expatriate Management (FEM) unites the worldwide global mobility community via an online news and information portal and annual calendar of international events. As Marketing Manager I am responsible for the promotion of a series of events throughout the year via on and offline channels. Events include: x10 Large international conferences and networking exhibitions (US, UK Asia & Australia) x3 Award ceremonies (UK, US and Asia-Pacific regions) x30 Small seminars and meetings worldwide Responsible for: • Planning and implementing full marketing strategies for each event • Email marketing (Experience in Campaign Commander, Adestra & Exact Target) • SMS marketing • Database management and comprehensive data segmentation • Website design, development and content management (Experience in Plone, Drupal & SiteFinity) • Copywriting • Direct mail – design and distribution • Advertising (print and online) • Management of paid online advertising including google adwords and sponsored social media updates • Management of social media (LinkedIn (manager of FEM Group), Twitter (incl Tweetdeck) & Facebook) • On and offline ad hoc marketing collateral (inserts, leaflets, banners, buttons) • Survey design and analysis • Budget management • Management of contra partnerships and marketing sales support • Tracking and monitoring of marketing channel effectiveness • Post-event reporting

    • United Kingdom
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Marketing Executive, BMJ Events
      • Jul 2012 - Sep 2013

      Responsible for the organisation and planning of the Annual BMJ Awards and other corporate and international events.• Project planning - strategic/operational and marketing communications• Event planning from conception to execution• Extensive, targeted email/print/social marketing campaigns to promote entries, sponsorship and delegates• Developing concepts and designs• Copywriting of marketing collateral (email campaigns, leaflets, delegate and corporate brochures)• Management and collation of online corporate image bank• Account management of confirmed event sponsors and delegates• Liaising with internal PR team ensuring activity is completed on time and in line with project objectives• Data analysis of email and website results, measuring against KPI's YOY• Implementation of table plans and online seat booking/entry system• Creative liaison with designers of wide-ranging print and online marketing collateral• Managing talent and entertainment (including conference speakers, hosts and celebrity guests)• Allocation and management of annual marketing and events budget• Website build and online content editor including social media management Twitter/Facebook promotions• Post event analysis and reporting

    • Marketing Co-ordinator of BMJ Group Events
      • Sep 2011 - Jul 2012

    • Marketing Co-ordinator of BMJ Group Awards
      • Oct 2010 - Sep 2011

    • United Kingdom
    • Law Practice
    • 500 - 600 Employee
    • Marketing Assistant
      • May 2010 - Sep 2010

      Diary management for all three directors Invoicing, expenses and budget management Online marketing updates on intranet and website Overseeing and organising agenda for weekly team meetings Co-ordination of corporate hospitality memberships with science museum and national portrait gallery Champion for corporate responsibility including attending regular discussion meetings Collation of Marketing brochures and e-bulletins for all of the various sectors of the law firm Diary management for all three directors Invoicing, expenses and budget management Online marketing updates on intranet and website Overseeing and organising agenda for weekly team meetings Co-ordination of corporate hospitality memberships with science museum and national portrait gallery Champion for corporate responsibility including attending regular discussion meetings Collation of Marketing brochures and e-bulletins for all of the various sectors of the law firm

    • United States
    • Law Practice
    • 700 & Above Employee
    • Events Assistant
      • Aug 2009 - May 2010

      Assistant co-ordinator for a variety of internal and external events, including; seminars, conferences, international events, graduate recruitment, corporate hospitality and client entertainment Implementing personal designs to create all invites distributed team (‘e’ and hard-copy) from conception to execution Solely responsible for dealing and replying to all enquiries from internal and external clientele that came into the shared events inbox Maintaining relationships with key Partners as well as suppliers/venue holders etc Everyday administration, including invoicing, budget management, diary management, exporting data from CRM databases Sourcing venues and supplies and creating detailed proposals in accordance to budget Managing RSVP’s and exporting data from CRM database

Education

  • Cambridge Professional Academy
    CAM Diploma in Marketing Communications
    2011 - 2013
  • Loughborough University
    2:1, Psychology Bsc
    2005 - 2008
  • Parmiter's School
    A Level, English Literature/Language, Sociology, Travel and Tourism
    1998 - 2005

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