Katharina Prochnow

Guest Lecturer on Ads Privacy & Digital Marketing at Erich Pommer Institut gGmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Hamburg, Hamburg, Germany, DE

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Frederic Lutt

Katharina joined my sales team focused on the travel sector three years ago. She has acquired and managed some of our largest travel advertisers. The feedback from clients has always been excellent. Katharina’s innovative thinking has helped her clients scale their programmatic initiatives and she was able to create strong and lasting relationships at all levels. Katharina is fluent in several languages and spoke at conferences in various European countries. Her speaking engagements were always very well received. It was great to have Katharina on my team and due to her diverse profile, I would definitely recommend her and see her succeeding in various roles.

Clément NOEL

Katharina has a great ability in managing global project involving different stakeholders from many different team internaly (client side) and externaly. She was a great help to help Nespresso to improve the use of Doubleclick world wide and to enhance the way to link Search and Display activities. She has managed to build a strong partnership with Nespresso's teams. Thanks a lot for your professionalism and efficiency.I hope we will get many others opportunities to work together.

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Experience

    • Germany
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Guest Lecturer on Ads Privacy & Digital Marketing
      • Jun 2022 - Present

    • United States
    • Software Development
    • 700 & Above Employee
    • Head of Ads Privacy InC Leads EMEA, Go-to-Market
      • Feb 2021 - Present

    • Data Privacy Lead, Central Europe, EMEA GTM
      • Mar 2018 - Feb 2021

    • Sales Manager Platforms UK
      • May 2015 - Feb 2018

      Consultative selling, pitching & deal negotiationManaging global key accounts (Travel & Finance)Annual / Quarterly Business Planning

    • Media Platforms Account Manager, Buying Solutions
      • Dec 2011 - Apr 2015

      Leading business development in Switzerland (direct clients & agencies)Managing global FMCG key account Organizer and speaker at client events in EMEA and the Middle East

    • Account Manager Retail
      • Jan 2011 - Nov 2011

      Managing DACH key accountsSolution selling to branding and performance clientsDeveloping long-term strategies to enable client growthCreating case studies with key clientsDelivering Sales training

    • Media Sales Associate, AdWords, AdOps
      • Jan 2010 - Dec 2010

      AdWords: Account Development at Scale (ADS)Consulting; creation and execution of online advertising campaigns including search and displayMember of Google's Online Media Associate Programme (OMAP)Google AdWords Certification Program: Qualified Individual

    • France
    • Higher Education
    • 700 & Above Employee
    • Guest Lecturer on Sales & Digital Marketing
      • Mar 2015 - Present

    • Germany
    • Design
    • Assistant to Manager
      • Sep 2009 - Dec 2009

      Purchasing and sales activities for an interior design and textiles business. Marketing and PR (CRM, development of an online shop, publicity planning, event organisation and handling of complaints) Staff training, Personnel Management Impact: Having introduced new staff training methods as well as new ways of CRM (i.e. Facebook). Purchasing and sales activities for an interior design and textiles business. Marketing and PR (CRM, development of an online shop, publicity planning, event organisation and handling of complaints) Staff training, Personnel Management Impact: Having introduced new staff training methods as well as new ways of CRM (i.e. Facebook).

    • Germany
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Intern
      • Feb 2009 - Jul 2009

      Analysing product data sheets in line with product returns. Calculating and evaluating the turnover of different POS (points of sale). Developing an e-newsletter in cooperation with an external agency. Sales assistant at a Montblanc private sale for business clients. Impact: Keeping the costs for the creation of an e-newsletter and of product returns low. Facilitating the organization of around 350 points of sale due to an improved client database. Developing creative ideas to increase turnover of POS (results by the end of financial year). Show less

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Staff of the ‘International Welcome Centre’
      • Sep 2007 - Sep 2008

      Representing the University of Leeds in line with activities for international students; leading group trips of up to 30 people in Yorkshire.Implementing informative meetings and providing individual customer care. Impact: “Represented the university in a professional manner, providing excellent customer care, building positive relationships with people of diverse backgrounds.” (Katy Manns, Head of International Student Office)

    • Sub-Warden at Henry Price Hall (06/07) and Ellerslie Hall (07/08)
      • Sep 2006 - Sep 2008

      Pastoral care and 24h/7days a week on-call-duty on a regular basis Impact: Succesfully represented the accomodation service as a customer-focused institution.

    • Marketing Consultant
      • Apr 2008 - Aug 2008

      Advised the owner how to brand and launch premium organic truffle oil into UK market. Carried out competitor and consumer research for purchase behaviours and patterns. Recommended the best routes to markets, marketing initiatives and positioning. Impact: “The excellent research she carried-out for one of our food products, allowed us to clearly see how to position our product and also which consumer groups we should be targeting.” (Dr. Paul Thomas) Advised the owner how to brand and launch premium organic truffle oil into UK market. Carried out competitor and consumer research for purchase behaviours and patterns. Recommended the best routes to markets, marketing initiatives and positioning. Impact: “The excellent research she carried-out for one of our food products, allowed us to clearly see how to position our product and also which consumer groups we should be targeting.” (Dr. Paul Thomas)

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Trainee
      • Jun 2006 - Jun 2006

      Consumer Practice, Brussels, BelgiumPromoting Costa Rican Bananas in line with the Football World Cup 2006 in Germany. Accompanying the CEO of Corbana (Costa Rican Banana Association) on a business trip to Hamburg (Germany) and assisting with press meetings. Organising press conferences and liaising with key contacts. Impact: “A lot of press coverage in Germany.” (W. Vandorpe, Director Consumer Practice)

    • Researcher
      • Oct 2005 - May 2006

      Public Affairs Practice, Brussels, Belgium Monitoring EU activities and following parliamentary debates (Environment, Energy, Transport). Analysing political and legal texts and writing reports for clients (i.e. Shell, Exxon). Responsibility for a monthly publication. Carrying out work in English, German, French and Spanish.Impact: Satisfied clients due to friendly customer service and thorough reports.

    • Germany
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Trainee
      • Jun 2004 - Sep 2004

      Corp. Communications Dept., Beijing, China Setting up a departmental archive of internal and external communication, covering a period of around 10 years. Providing the department with German to English translations, daily press monitoring. Corp. Communications Dept., Beijing, China Setting up a departmental archive of internal and external communication, covering a period of around 10 years. Providing the department with German to English translations, daily press monitoring.

    • Trainee
      • Sep 2003 - Oct 2003

      Hamburg, Germany Research and communication activities in the office of MEP Dr. h. c. Christa Randzio - Plath Research, organizing and attending conferences, assisting the MEP in PR activities, campaign work. Hamburg, Germany Research and communication activities in the office of MEP Dr. h. c. Christa Randzio - Plath Research, organizing and attending conferences, assisting the MEP in PR activities, campaign work.

    • Teacher
      • Oct 2002 - Feb 2003

      Shanghai, China English- and German oral teacher in Shanghai, China Sole responsibility for the organisation of study units for 11 to 16 year old students (class size: up to 50 kids). Implementing new learning methods (Multimedia presentations, role plays, singing). Impact: Having demonstrated to Chinese pupils that learning a foreign language can be fun! Shanghai, China English- and German oral teacher in Shanghai, China Sole responsibility for the organisation of study units for 11 to 16 year old students (class size: up to 50 kids). Implementing new learning methods (Multimedia presentations, role plays, singing). Impact: Having demonstrated to Chinese pupils that learning a foreign language can be fun!

    • Waitress
      • Aug 2002 - Sep 2002

      Hamburg, Germany Silver service restaurant and hotel Skill Gained: Customer Care Planning events, decorating, helping out in the kitchen, working as a waitress and in the cloak room during the very busy opening months. Hamburg, Germany Silver service restaurant and hotel Skill Gained: Customer Care Planning events, decorating, helping out in the kitchen, working as a waitress and in the cloak room during the very busy opening months.

    • Trainee
      • Jul 1999 - Jul 1999

      Hamburg, Germany Music label Keping the fan-club database of a German pop band up-to-date and assisting the band’s management in administrative tasks. Hamburg, Germany Music label Keping the fan-club database of a German pop band up-to-date and assisting the band’s management in administrative tasks.

    • United States
    • Business Consulting and Services
    • 100 - 200 Employee
    • Trainee
      • Feb 1999 - Feb 1999

      Hamburg, Germany TV and radio station Skill Gained: Responsibility Getting in touch with and preparing viewers who owned a visual telephone for their appearance and chat on TV with the anchor man/woman and to brief the anchor man/woman. The visual telephone transmission was part of a live TV show and I was entirely responsible for its organization. Hamburg, Germany TV and radio station Skill Gained: Responsibility Getting in touch with and preparing viewers who owned a visual telephone for their appearance and chat on TV with the anchor man/woman and to brief the anchor man/woman. The visual telephone transmission was part of a live TV show and I was entirely responsible for its organization.

Education

  • ESCP Europe
    Master of Business Administration (MBA)
    2014 - 2016
  • University of Leeds
    MSc, International Marketing Management
    2007 - 2008
  • University of Leeds
    BA, French and International Relations
    2003 - 2007
  • Université libre de Bruxelles
    Study abroad, International Relations
    2005 - 2006

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