Experience

Wipak

• Finland
• Packaging and Containers Manufacturing
• 300 - 400 Employee

• Product and Packaging Designer – Creative Area Manager

  • Aug 2019 - Present

  Within my position as a Product and Packaging Designer I am developing packagings. As a part of the WIPAK N.E.X.T. team I am also planning, preparing and hosting creative innovation workshops – focusing on our customers and their end consumers needs, as well as offering visual and communicational guidance. Therefore I am integrating competitor, brand and target group analysis into my daily work and combing my fond knowledge of design and marketing to develop the perfect solution. Within my position as a Product and Packaging Designer I am developing packagings. As a part of the WIPAK N.E.X.T. team I am also planning, preparing and hosting creative innovation workshops – focusing on our customers and their end consumers needs, as well as offering visual and communicational guidance. Therefore I am integrating competitor, brand and target group analysis into my daily work and combing my fond knowledge of design and marketing to develop the perfect solution.



VBS Hobby Service GmbH

• Germany
• Online and Mail Order Retail
• 1 - 100 Employee

• Teamlead Creative Development

  • Oct 2017 - Aug 2019

  As the Teamlead for Creative Development, I organized, structured and planned the creative process within VBS. Together with my team I shaped the visual appearance of VBS, which was also crucial for gaining sales volumes and positioning VBS as a benchmark within the DIY market.My fond analysis enabled me to set seasonal category, product and colour trends, as well as to develop new products for different categories (stamps, cutting patterns,,..) The concept developments I did enabled VBS to conquer the DIY market through clear storytelling and creating desire to their products.Together with the responsible Product Manager I also planned and created a published book "Kreativ durchs Jahr mit Terrakotta-Töpfen".

• Print Marketing - during B.A. Integrated Design

  • Nov 2014 - Sep 2017

• Teamlead Marketing & Sales, Print

  • Jan 2014 - Nov 2014

  As a Teamlead Marketing & Sales, Print, I was responsible for creating, structuring and monitoring the creation of different print media.I also accompanied the implementation of a product management system

• Product Manager

  • May 2012 - Jan 2014

  As a Product Manager I was responsible for different product segments such as DIY colours, glas and fabrics. Therefore I structured and maintained and monitored my product ranges and sales, decided strategic orientations for seasons to come, operated as a strategic buyer and negotiated with different suppliers.Within my work I did market and target group analysis, I created online advertisements and structured the positioning of my products within different print media.I also created and implemented a new sub brand in cooperation with the house agency as well as focusing on packaging artworks.



Dow Wolff Cellulosics

• Germany
• Chemical Manufacturing
• 1 - 100 Employee

• Marketing Seller Service Technologist

  • Jul 2011 - May 2012



AF Personalpartner GmbH

• Auszubildende - Industriekauffrau

  • Aug 2008 - Jun 2011